Sunday, February 10, 2013

HARD TO FIND FACETED CRYSTAL COLLECTION - AUTHENTIC VINTAGE SWISS MADE TITUS RETRO GENTS WRISTWATCH













  HARD TO FIND FACETED CRYSTAL COLLECTION
AUTHENTIC VINTAGE  SWISS MADE TITUS RETRO GENTS WRISTWATCH

MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1970's
MODEL: TITUS
CRYSTAL/CERMIN: ACRYLIC FACETED CRYSTAL VERY UNIQUE - SEE PHOTOS
MOVEMENT/ENJIN: SWISS FELSA 25 JEWELS AUTOMATIC WINDING  CAL.909 - RARELY SEEN FIRST STEP TO CHANGE THE TIME AND 2ND STEP YOU CAN CHANGE THE DAY AND DATE
DIAL COLOR: GREEN TEXTURED DIAL
FUNCTION/FUNGSI: HOUR, MINUTES AND DAY&DATE AT 3:00
HANDS/JARUM: STAINLESS STEEL FORK STYLE HANDS
MARKERS/TANDA WAKTU: RAISED BATON MARKERS
CASING : SOLID STAINLESS STEEL
BEZEL: SOLID STAINLESS STEEL
LUGS: 18mm 
MEASUREMENT/UKURAN: 38mm DIAMETER w/o CROWN and 42mm LUG TO LUG
DITANDA/ENGARVED BACK CASING: -
CROWN: ORIGINAL  UNSIGNED SS CROWN 
STRAP/TALI: ORIGINAL TITUS STAINLESS STEEL BAND 
SIZE STRAP/SAIZ TALI: FULL LENGHT 7.5"
CONDITION: WORKING AND KEEPING TIME, EXCELLENT CONDITION
MY PRICE/HARGA :  RM650 (NEGOTIABLE)
LISTING RM990 SOLD RM500

HISTORY OF TITUS WRISTWATCHES

Paul Ditisheim (1868-1945), a well-known watchmaker and inventor, was an extremely prominent figure in the Swiss watch industry of his time. In 1887, he named one of the initial models he created, Titus, and thus the brand Solvil et Titus was born. Solvil, an abbreviation of Sonvilier, is the Jura village in which a factory for making watch components stood and Titus was a highly talented and skilled Roman Emperor of the first century. Ditisheim was immensely interested in researching and manufacturing chronometers, and was extremely successful at it, demonstrated by the fact that his products hold records for precision as deemed by the prestigious international trials carried out by the Royal Observatories of Kew-Teddington and Neuchâtel. His products ranged greatly from navigational-purposed watches to chronometers with automatic display of sunrise and sunset time to the minute each day; from watches with perpetual calendars to ones that could strike and incorporated chimes, from chronometers with equations of time to many others with many complicated features.
Marketed under approximately thirty brands, all of these chronometers and watches substantiated his creativity, skill and innovational abilities.

In 1930, Ditisheim handed Solvil et Titus over to Paul-B. Vogel, who foresaw the necessities of broadening the market for watches and of creating an international distribution system. As the demand for exclusive articles was being overtaken by the mass market demand and assisted by the fact that the Swiss watch industry made impressive progress after World War Two, Solvil et Titus expanded. This meant an approach consisting of more dynamic commercial methods as well as a revolution in watch conception and manufacturing.Between 1950 and 1970, the watch market developed rapidly throughout the world. In 1963, the Société des Garde-Temps S.A (SGT) was created, and Solvil et Titus became one of the members of this important group. New geographic, sociological and economic markets started to appear and in the 70s, Solvil et

Titus was made available in the Asian market. Solvil et Titus launched its first series of romantic TV commercials in 1988, starring diva Anita Mui. Evoking a love story set in old Shanghai, the debut campaign promoted a watch line based on the theme of antiquity and proved immensely successful. As a result, sales of Solvil et Titus watches skyrocketed, with the brand becoming a symbol of romantic expression. Even today, the Chinese advertising slogan “天長地久” (translated as "Love lost is perhaps the love that remains with you for all time”) is widely remembered.The Solvil et Titus brand image was reinforced and enhanced by a further series of extremely compelling and moving advertisements. Featuring superstars such as Dave Wang Chieh, Chow Yun Fat and Andy Lau as well as world-renowned footballer Ryan Giggs, they have become classics of Hong Kong’s advertising industry.

After its success in Hong Kong, Solvil et Titus expanded its sales and marketing activities to Singapore, Malaysia, Thailand, Taiwan and Mainland China. Since then, Solvil et Titus has become a popular watch brand throughout the region.Nevertheless, the public’s attitude towards love was influenced by changes taking place in the society. People were more reluctant to make a commitment to a lifelong love. As a trendy brand, Solvil et Titus redefined its brand image and adopted a new slogan “Follow My Own Time” to appeal to the independent nature of the modern society.

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