AUTHENTIC GIRRARD PERREGAUX FERRARI LTD EDITION CHRONOGRAPH GENTS WRISTWATCH

We bring you this rare bird, the iconic Girard-Perregaux Ferrari Chronograph ref. 8020. This watch is the result of the defunct collaboration between the manufacture and the sports auto maker between 1994 and 2004. This watch fitted with a 38 mm stainless steel case, a carbon fiber dial, is in my opinion the best example of the long gone true to the essence 'Ferrari Watches'. Other iterations of this watch include aluminum and titanium cases. The limited edition F1-047 or F1-048 models feature aluminum cases made out of the monobloc of Ferrari F1s. The Girard-Perregaux Ferrari Chronographs fitted with titanium cases present the engraving 'Ti No. XXXX' on the case back while the stainless steel cases usually don't have any preceding letters before the case numbers or in certain instances as in this one the prefix 'MA' before the case number.

BRAND: GAUTHENTIC GIRARD PERREGAUX 3 REGISTERS CHRONOGRAPHGENTS WRISTWATCH

MADE IN: SWISS

CIRCA: 2004

MODEL: 8220

CRYSTAL: SAPPHIRE CRYSTAL - CLEAN

MOVEMENT: SWISS GIRARD PERREGAUX MILITARY 25 JEWELS AUTOMATIC CHRONOGRAPH MOVEMENT

DIAL COLOR: BLACK CARBON FIBRE

FUNCTIONS: HOUR, MINUTE & CENTER SECOND, 3 REGISTERS CHRONOGRAPH FOR HOUR AND MINUTE

HANDS: GOLD LUMINOUS SWORD HANDS

MARKERS: LUMINOUS ARABIC MILITARY 

CASING: SOLID MATTE SANDBLASTED STAINLESS STEEL CASING

LUGS: 20mm

MEASUREMENT: 38mm DIAMETER w/o CROWN and 42mm LUG TO LUG

BACK CASE MARKING: n FERRARI LOGO, GIRARD-PERREGAUX, A No9735, REF.8020, Manufacturé Spécialement pour FERRARI

CROWN: ORIGINAL FERRARI LOGO CROWN

STRAP: GENUINE NEW OLD STOCK BLACK TEXTILE MILITARY STRAP

STRAP SIZE: 8.5"

DISCONTINUED MODEL, FULLY WORKING CHRONOGRAPH, KEEPING TIME.  NO BOX NO PAPER BUT GUARANTEED AUTHENTIC 

PRICE: USD4,850 (NEGOTIABLE)

BRIEF INFORMATION ON GIRRARD PERREAGSUX FERRARI WATCHES
Back in the late ’90s and early ’00s, Girard-Perregaux produced a line of watches with official Scuderia Ferrari branding. Unlike the most recent incarnations of Ferrari watches, these were subtle and very tasteful – so subtle that some of them do not even in fact carry any Ferrari branding anywhere on the watch.

THE BRIEF HISTORY OF GIRARD PERREGAUX WATCH

The history of this prestigious Swiss manufacturer can be traced back to Jean-Francois Bautte, the famous Geneva watchmaker. Though orphaned at a very young age, the young man confronted life with determination. In 1791, by the time he was nineteen, Jean-Francois Bautte had learnt several trades, acquired the education which his modest background had denied him, and begun making his first watches. It would not be long before his name became familiar to the royal courts of Europe. A master watchmaker of rare talent, Jean-Francois Bautte was also an astute "industrialist" and businessman with a brilliant, imaginative and generous character. He is credited with creating the first genuine ultra-thin watches and the truly visionary concept of the Manufactory as a producer of high-quality timepieces.

Unfortunately, Jean-Francois Bautte did not have a successor or heir to take over his company when he retired. The problem of what to do with the company was quickly solved when a merger was arranged with another watch manufacturer. In 1854, Constantin Girard married Marie Perregaux. As both came from watchmaking backgrounds, it seemed perfectly natural to use both names when they formed their own company. So it was that the Girard-Perregaux brand was born, in 1856.

More than just a famous watchmaker, Constantin Girard was also a patriot committed to the republican cause and always ready to devote time and energy to his beloved town of La Chaux-de-Fonds. Only a few years were needed to establish a reputation that spread as far as the New World. His technical and aesthetic masterpiece, the "Tourbillon Sous Trois Points d'Or" (translation: Tourbillon with Three Gold Bridges), was unquestionably the greatest achievement of a life largely devoted to the research and development of the art of watchmaking. This amazing pocket watch won Girard-Perregaux two gold medals at the Paris Universal Exhibitions in 1867 and 1889, and is considered one of the most desirable mechanical watches ever made.

The tradition of innovation initiated by Jean Francois Bautte has been perpetuated to the present day by Girard-Perregaux. Throughout its long history, the Manufactory has made a number of exciting and innovative contributions to the world of watchmaking. Foremost among these is the concept of the wristwatch. Although a few pocket watches had already been modified to be worn on the wrist, Girard-Perregaux was the first watchmaker to produce this kind of timepiece in a series, around 1880.

In addition, Girard-Perregaux has developed several revolutionary movements, the most notable of which have been the Gyromatic, the high-frequency mechanical movement that has become collectible in their own right, as well as the quartz movement, whose frequency of 32,768 Hertz has become the universally accepted standard. In fact, it was Girard-Perregaux's innovations in the realm of quartz timekeeping that allowed it to survive the Swiss watch industry's economic crisis during the 1970's and 1980's.

Although Girard-Perregaux did not thrive during the 1970's and early 1980's, unlike other Swiss watch companies, Girard-Perregaux not only survived fully intact, but emerged even stronger than before and fiercely determined to continue producing high-quality mechanical timepieces using in-house movements. At a time when many prestigious Swiss companies were looking to outside suppliers for their raw movements, Girard-Perregaux simply would not compromise quality to improve the bottom line.

The company's massive efforts to upgrade their factory, while training a new generation of master watchmakers to produce the highest quality wristwatches, was clearly a gamble but one which paid off handsomely when consumers re-discovered the pleasures of wearing traditionally hand-finished mechanical timepieces.

Girard-Perregaux's master watchmakers continued their efforts in the early 1980's. After extensively studying an original model acquired at auction, the watchmakers revived the expertise, which had originally created the Tourbillon with Three Gold Bridges pocket watch. To make a replica of this marvel, however, they had to think in modern terms and re-design all the components. Although computers would prove helpful in the design phase, the watchmakers nonetheless had to re-learn all the traditional crafts and skills that had died along with the masters.

In 1991, on the occasion of its 200th anniversary, the company achieved the amazing feat of adapting the technology of the Tourbillon with Three Gold Bridges to a wristwatch version. Several variations have been produced since then. These watches, which are completely handmade in Girard-Perregaux's workshops, are amazing works of mechanical art, and the Three Bridges, which are cast in solid gold, are stunningly beautiful to behold. Some six to eight months of continuous work are needed to produce such a watch, with the House's most talented senior watchmakers meticulously crafting each component by hand, assembling the movement, testing the complicated mechanism and finally casing up the completed movement in a massive gold or platinum case. As of this writing, only 20 such Tourbillon wristwatches have been produced to date.

Needless to say, watch lovers around the world quickly took notice of the company's amazing comeback, and the company capitalized even further on its newfound success by obsessively dedicating itself to the production of wristwatches of the highest quality at extremely competitive prices. Moreover, in 1993, Girard-Perregaux signed a co-branding arrangement with the celebrated Italian car manufacturer, Ferrari, which has yielded a remarkable line of sporty chronographs.

Along with the Ferrari chronographs, the company's other popular models include the Vintage Men's automatic, which features an in-house Girard-Perregaux 3000 self-winding calibre; the Chronograph 9000, featuring a refined self-winding movement which can be viewed through a sapphire-crystal back; and the Olympic Chrono 1992, which boasts an in-house Girard-Perregaux chronograph movement.

In summary, Girard-Perregaux offers one of the highest quality wristwatches available in the contemporary watch marketplace. Best of all, these watches can be obtained at very favorable prices for collectors.

AUTHENTIC VINTAGE ULYSSE NARDIN CHRONOMETER & CO GENTS WRISTWATCH

AUTHENTIC VINTAGE ULYSSE NARDIN CHRONOMETER & CO GENTS WRISTWATCH

BRAND: ULYSSE NARDIN

MADE IN: SWISS

CIRCA: 1950's

MODEL: CHRONOMETER DRESS

CRYSTAL: ACRYLIC - CLEAN no crack

MOVEMENT: IN HOUSE ULYSSE NARDIN CHRONOMETER HIGH GRADE, 17 JEWELS MANUAL WINDING MOVEMENT

DIAL COLOR: SHINNING GOLD CHAMPAGNE

FUNCTION: HOUR, MINITE, SUB SECOND

HANDS: GOLD TONE

MARKERS: RAISED GOLD TONE BATON MARKERS

CASING : S GOLD PLATED TOP & STAINLESS STEEL BACK

LUGS: 18mm

MEASUREMENT: 36mm DIAMETER I
w/o CROWN and 40mm LUG TO LUG

CASEBACK INSCRIPTION: -

CROWN: SS

STRAP/TALI: GENUINE BLACK LIZARD LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL VERY RARE AND HARD TO FIND

PRICE: USD2,500 (NEGOTIABLE)

Ulysse Nardin, born in 1823 in Le Locle, Switzerland, was an acomplished watchmaker having first been trained under his father, Leonard-Frederic Nardin and later perfected his skills with two master watchmakers, Frederic William Dubois and Louis JeanRichard-dit-Bressel.

Ulysse Nardin, the company, was founded in 1846 and remained under Ulysse's control until his passing in 1876, when his 21-year old son, Paul-David Nardin took over.

Since the founding of the company, Ulysse Nardin was known for their high-quality and high-accuracy craftsmanship, so much so that they became known worldwide for their Marine Chronometers, the most accurate mechanical clocks ever made, achieving a precision of around a tenth of a second per day.

In exhibitions held at various locations, such as Paris, London, Tokio or Buenos Aires, Ulysse Nardin received a total of:
14 Grands Prix (First Prizes)
the "Prize Medal" (1862 - London International Exhibition)
the "Progress Medal"
10 Gold Medals
2 Prix d'Honneur
2 Silver Medals

Until 1967, one second was defined by the rotation of the earth, and because of this, competitive chronometer watches were calibrated and certified in an astronomical observatory. The Observatoire Cantonal de Neuchâtel was the main Swiss observatory where such certifications were done, and in 1975, when the accuracy of mechanical timepieces became irrelevant with the advent of quartz watches, it released a publication regarding the performance of chronometers from 1846 to 1975: of the 4504 certificates awarded in this period, 4324 went to Ulysse Nardin.

In 1983 Ulysse Nardin was purchased by a group headed by Rolf W. Schnyder, its current president. Mr. Schnyder brought in Dr. Ludwig Oechslin, a scientist, inventor, historian and watch-maker extraordinaire with whom they set out to design and develop complicated timepieces that had never before existed. The first example of this was the Astrolabium, introduced in 1985, part of the Trilogy of Time along with the Planetarium Copernicus (1988) and the Tellurium Johannes Kepler (1992).

The Ulysse Nardin Astrolabium, entered into the Guinness Book of Records in 1989 as the most complicated wristwatch ever made with 21 complications, indicates the position of the sun, the moon and the stars in the sky at any given hour as seen from Earth, as well as sunrise and sunset, dawn and dusk, moonphases, moonrise and moonset, eclipses of sun and moon, the month and the day of the week.

Ever since it's birth, Ulysse Nardin has been at the forefront of outstanding developments in horological technique and from the hand of Ludwig Oechslin, Ulysse Nardin has created the most complicated watch in history, the Astrolabium, as well as a whole array of models which cover the extent of horological experience, such as minute repeaters with automatons, tourbillons, as well as the first perpetual calendar in history with bi-directional adjustment of all calendar displays.This collection also features the Freak, a dual escapement beauty with no hands.

TO SEE THE LATEST COLLECTION OF THIS WATCH PLEASE SURF WEBSITE ULYSSES NARDIN

AUTHENTIC VINTAGE TUDOR PRINCE DATE HYDRONAUT GENTS DIVER WRISTWATCH

BRAND: AUTHENTIC TUDOR PRINCE DATE HYDRONAUT GENTS DIVER WRISTWATCH

MADE IN: SWISS

CIRCA: 2005

MODEL: PRINCE DATE HYDRONAUT - MODEL 85190P S/N 769816

CRYSTAL: SAPPHIRE CRYSTAL

MOVEMENT: ROLEX TUDOR PRINCE 35 JEWELS AUTOMATIC MOVEMENT

DIAL COLOR: WHITE

FUNCTION: HOUR, MINUTE, CENTER SECOND, QUICKSET DATE AT 3:00

HANDS: LUMINOUS SILVER TONE

MARKERS: WHITE LUMINOUS RAISED BATON MARKERS

CASING : SOLID STAINLESS STEEL

LUGS: 20mm

MEASUREMENT: 39mm DIAMETER INCLUDING CROWN and 42mm LUG TO LUG

BEZEL: GREY DIVER BEZEL UNI TURN n CLICK

BACK CASE INSCRIPTION: TUDOR PRINCE GENEVA~TUDOR LOGO

CROWN: ORIGINAL TUDOR SS CROWN

STRAP: ORIGINAL STAINLESS STEEL BRACELET WITH ORIGINAL TUDOR SHIELD SINGLE CLAP FOLD

STRAP SIZE: 7.5"

EXCELLENT CONDITION, KEEPING TIME AND RECENTLY SERVICED. COMES WITH ORIGINAL TUDOR RED BOX. NO PAPER BUT GUARANTEED AUTHENTIC

PRICE: PERSONAL COLLECTION - RECOMMENDED RETAIL PRICE PREOWNED USD2,350

BRIEF HISTORY OF ROLEX AND TUDOR WATCHES

The Rolex brand was created by a visionary named Hans Wilsdorf, who was born in Bavaria in the year 1881. Just before the turn of the century young Hans moved to Geneva, and at the age of nineteen discovered the industry of watchmaking. At that time the wristwatch was considered vulgar and uncouth; gentlemen of the day carried pocketwatches. Wristwatches were worn only by women, and the tiny delicate movements were unreliable and imprecise. Leading watchmakers were convinced that the challenges involved in creating an accurate timekeeping device in such a small package were insurmountable. Hans Wilsdorf disagreed. He saw much room for improvement in an industry dominated by traditional thinking.

In 1905 Wilsdorf relocated to London and founded Wilsdorf & Davis in association with his brother-in-law Alfred, a company which manufactured watch cases and distributed wristwatches. Wilsdorf always maintained a very high standard for the quality of his products, so he was continually seeking ways to improve the design of his cases and movements. In cooperation with the firm of Aegler in Bienne, Switzerland, he developed and improved the small-caliber lever escapement movement, and was confident enough to stake a loan of five times the total capital of Wilsdorf & Davis in the first order. From then on, Wilsdorf made and sold watches; his own cases with movements imported from Switzerland. After the turn of the century as wristwatches started to enter the mainstream (as soldiers wore watches on their wrists and the general perception changed from the earlier notion that wristwatches were strictly feminine), Wilsdorf quickly saw how he could take advantage of their emerging popularity by offering a variety of case designs: formal, sporty, casual, etc. He also realized the importance of brand recognition. Until then the custom had been for the retailer�s name to appear on both the dial and the movement, but Wilsdorf wanted to distinguish his watches from those of his competitors, which he considered inferior since they did not submit their products to the exacting tests which he insisted be performed on all of his own. Hence in 1908 he coined the name Rolex, which would henceforth appear on all parts of the watch, including dial, movement, case, and bracelet. No one knows for sure where he got the name; there are many theories on the subject. But everyone agrees that Rolex is a name anyone in Europe or the world at large could easily pronounce, and is short enough to fit comfortably on the dial of any wristwatch.

History was first made by Rolex in 1910 when a movement was sent to the School of Horology at Bienne, and was awarded a chronometer bulletin. This was the first time a wristwatch had ever received the chronometer rating, and suddenly Hans Wilsdorf's brand earned the respect of horologists the world over. Four years later a Rolex movement was awarded a Class A Certificate by the Royal Observatory at Kew, again the first small caliber watch movement to receive the award. Thereupon Wilsdorf decided that all Rolex timepieces should be submitted to similar tests carried out by impartial institutes. No Rolex watch would ever again be sold without its Official Timing Certificate. After World War I, Wilsdorf moved his operation to Geneva to avoid the exorbitant import taxes in England, and renamed his company Montres Rolex S.A., and later simply Rolex S.A. The Aegler company of Bienne provided watch movements to many companies, but only Rolex demanded that each and every movement undergo a weeklong battery of meticulous tests before they would be accepted. Any irregularity whatsoever meant the movement was returned to the workshops. It was due to these stringent methods of quality control that Rolex was able to achieve such high standards in accuracy and make such advancements in the world of horology.

Wilsdorf had long ago realized that for a watch to be accurate over the long term, its case would need not only to withstand the attack of dust and water, but would need to be self winding to protect the mainspring from stress caused by overwinding. The first problem was overcome in 1926 with the creation of the Rolex "Oyster", in which the winding crown was screwed down onto the case using a twin lock system. This brilliant watch was totally protected from the environment since the case was air tight as well as waterproof. In a well publicized event the following year, the Oyster was celebrated after being worn on the wrist by Mercedes Gleitze when she swam the English Channel. The watch made world headlines for keeping perfect time after being immersed in salt water for 15 hours. The Oyster was displayed in jewelry shop windows inside aquariums; keeping time while fish swam through the bracelet.

The first self-winding movement was invented by Abram-Louis Perrelet in the mid 1800's, and later perfected by Abram-Louis Breguet, but was never widely adopted because the mechanism was too delicate for daily use. In 1923 a British watchmaker named John Harwood patented a self-winding watch movement based on a "hammer winding system", which had a semi-circular weight that pivoted at the center of the movement and swung through a 300 degree arc. The swinging weight was actuated by the movement of the wearer. Wilsdorf discarded this system as too impractical. For one thing, Harwood's watch was unable to be set except by turning the bezel, and it used an unreliable friction plate to prevent overwinding. According to Wilsdorf, a truly self-winding watch should be completely automatic, silent, able to revolve in both directions, smooth in action and completely free of buffer springs. These obstacles were surmounted in 1931 when Emile Borer, the technical head of Rolex, invented the "Rotor", whose winding mass could turn both clockwise and counter-clockwise and pivot freely on its axis. The new movement was dubbed the Rolex Oyster Perpetual, and immediately became the world standard, imitated by every watchmaker since.

This watch was completely overhauled/serviced in July 2006. Fully serviced, this nice Rolex Tudor Military watch is running strong and keeping perfect time. It also comes with its original Rolex bracelet. This timepiece is a keeper and will attract tons of attentions. The perfect condition dial is ORANGE in color with large bold Luminous BATON Markers and a pair nice luminous mercedes hands. The date number is black. The dial is marked, “TUDOR OYSTER PRINCE TIGER HYDRONAUT SWISS MADE

The smooth polished bezel has nice satin finishes surface. The lugs are solid and brushed with no sign of wear.

The screw down winding crown is Rolex marked and is in perfect condition.

The stainless steel case has satin finishes on both sides of the watch. No scratch or dents are noted on the case.

The crystal is in perfect condition with a cyclop to magnify the date.

Inside the back case has Rolex markings and it is in excellent condition. There are some inscription which is off view. Other than this, it has a perfect score.

This super cool timepiece is powered by Rolex precision movement. It is a high grade 17 Jewels precision manual wind mechanism. The movement was stripped pieces by pieces, cleaned, oiled and timed 2 months ago by specialist. It is in excellent running order and keeps perfect time.

AUTHENTIC VINTAGE OMEGA FULL 14K GOLD FILLED GENTS WRISTWATCH (SOLD)

BRAND/JENAMA: AUTHENTIC VINTAGE OMEGA FULL 14K GOLD FILLED GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1954 (S/N 14850796)

MODEL: DRESS

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: VERY RARE OMEGA 17 JEWELS AUTOMATIC BUTTERFLY MOVEMENT CAL.500

DIAL COLOR: BLACK

FUNCTION/FUNGSI: HOUR, MINUTES, SECONDS

HANDS/JARUM: GOLD TONE ARROW HANDS

MARKERS/TANDA WAKTU: GOLD TONE ARROW HEAD AND ARABIC (3,6,9,12) MARKER

CASING : FULL 14K GOLD FILLED CASING WITH THICK LUGS

FAT LUGS: 18mm 

MEASUREMENT/UKURAN: 34mm DIAMETER without CROWN and 42mm LUG TO LUG

BACK CASE INSCRIPTION: 14K GOLDFILLED

CROWN: ORIGINAL GP OMEGA CROWN

STRAP/TALI: GENUINE BLACK LEATHER STRAP with OMEGA Buckle  FITS 8.5" WRIST

STRAP SIZE: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

PRICE: :SOLD (MARUNI MARI FROM MIRI, SARAWAK)

listing: USD700 sold USD700

History of Omega Watch Co

The History of a Successful Company Omega was founded by Louis Brandt at La Chaux – de – Fonds, Switzerland in 1848 as a assembly workshop. In 1879, after his death, his two sons Louis Paul and César started the in-house manufacturing so they started having total production control. One year later, Omega moved into a small factory that became a huge one when 12 months later they bought the entire building. In 1903, they both died leaving the company in 24 years old, Paul Emile Brandt’s hands. Because of the crisis that the Second World War left, he had to work really hard in order to face the economic difficulties. He merged Omega with Tissot calling the new company SSIH. The SSIH group continued to grow and multiply under his leadership and, by the seventies, it had become Switzerland’s number one producer of finished watches and number three in the world.

In 1985, the holding company was taken over by a group of private investors under Nicolas Hayek leadership. It was immediately renamed SMH (Société suisse de Microélectronique et d'Horlogerie). SMH had a rapid growth and success becoming today's top watch producer in the world. Named Swatch Group in 1998, it now includes Blancpain and Breguet.

AUTHENTIC VINTAGE FULL 14K GOLDFILLED MOVADO GENTS DRESS WRISTWATCH

BRAND: AUTHENTIC MOVADO BLACK DRESS GENTS WRISTWATCH

MADE IN: SWISS

CIRCA: 1960's

MODEL: DRESS WATCH

CRYSTAL:  ACRLIC CRYSTAL

MOVEMENT: HIGH GRADE MOVADO 17 JEWELS AUTOMATIC MOVEMENT CAL.1798 stamped MXL

DIAL COLOR: BLACK SHINNING

FUNCTIONS: HOUR, MINUTE & SWIPE SECOND

HANDS: GOLDTONE ARROW HANDS

MARKERS: RAISED GOLD TONE ARROW HEAD MARKERS

CASING : 14K GOLD FILLED FULL CASE

LUGS: 18mm

MEASUREMENT: 34mm DIAMETER without CROWN and 43mm LUG TO LUG

BACK CASE INSCRIPTION:14K GOLDFILLED

CROWN: ORIGINAL UNSIGNED MOVADO CROWN

STRAP: NEW BLACK LEATHER STRAP

STRAP SIZE: 8.5"

WORKING CONDITION, KEEPING TIME, DISCONTINUED MODEL & HARD TO FIND

PRICE/HARGA : USD650  (NEGOTIABLE)

list :USD650.00 sold USD650.00

THE BRIEF HISTORY OF MOVADO WATCHES

Movado, a company whose name means "always in motion" in Esperanto, began its life in 1881 in a small workshop in La Chaux-de-faunds, Switzerland. Founded by talented watchmaker Achille Ditisheim and his team of six employees, all watches were manufactured and assembled by hand.

By 1899, their hard work and determination had paid off. They were awarded six first-class Official Rating Certificates in their class, and in the following year, they were awarded the Silver Medal at the Universal Exhibition in Paris.

By 1905, the company had settled on its now famous name, Movado, and began in earnest its now famous pursuit of excellence in design and function. They won the 1910 Grand Prix Exhibitions in Paris, Rome, Brussels and Rio de Janeiro for their introduction of 8 ligne wristwatch movements. The introduction of the Polyplan watch in 1912 took the watch community by storm, and these watches are highly sought after at auction today.

In 1947, American designer Nathan George Horwitt created the first Museum Watch. It featured an uncluttered dial, with a simple gold dot marker at the 12:00 position. He likened the design to that of a sun-dial, like recognizing the sun at its zenith at high noon.

The black Museum Watch was already well known, and the company expanded the line to include dozens of variants. There were at least 24 different watches being sold under the name Movado Museum Watch in 1986, and some of these were a far cry from the gaunt simplicity of Horwitt's original design. One watch even had numbers on the dial, and it was ringed with diamonds. The name "Museum Watch" had a certain cachet that the company's advertising exploited as well as it could. The Museum of Modern Art, which displayed the original Horwitt watch, even put up a disclaimer in 1984, noting that "the Movado watch is not a Museum of Art watch, nor is there any connection between the Museum of Modern Art and the Movado Watch Corporation." Sol Flick, a lawyer for North American Watch countered that the "museum" in "Museum Watch" might refer to any museum. "It could be the Museum of Natural History," he said in a November 1986 Consumer Reports article.

Movado later teamed up with designers and artists such as Andy Warhol to create one-of-a-kind limited edition watches, which reside in museums, galleries, and collections today.

Movado is returning to its roots today. It has re-introduced the KingMatic series, which was originally introduced in the 1950's, and featured the first automatic movement and sweeping second hand, both driven from a central rotor. Today, the KingMatic features an all stainless steel case, stainless steel or leather bracelet, sapphire crystal, automatic movement, and is water resistant to 50 meters.

AUTHENTIC PORSCHE DESIGN SPORT CHRONOGRAPH by ETERNA MENS WRISTWATCH P6055

BRAND: AUTHENTIC PORSCHE DESIGNED CHRONOGRAPH BY ETERNA MATIC GENTS WRISTWATCH

MADE IN: SWISS BY ETERNA MATIC WATCH CO.

CIRCA: 2007

MODEL: P6055.41 SPORT CHRONOGRAPH

CRYSTAL: CLEAN SAPPHIRE CRYSTAL

MOVEMENT: ETERNA MATIC 17 JEWELS VALJOUX CAL. 7750 MOVEMENT

DIAL COLOR: WHITE

FUNCTIONS: HOUR, MINUTE, SECOND, THREE REGISTERS CHRONOGRAPH

HANDS: BLACK METAL LUMINESCENT

MARKER: LUMINOUS BATON

CASING : SOLID STAINLESS STEEL

LUGS: 20mm

MEASUREMENT: 39mm DIAMETER w/o CROWN (43mm with crown) and 47mm LUG TO LUG

BACK CASING INSCRIPTION: PORSCHE DESIGN, MANUFACTURED BY ETERNA,  10M WATER RESISTANT, STAINLESS STEEL, SWISS MADE, 6605.41, 130'927

CROWN: SOLID SS SIGNED with PD LOGO

STRAP: GENUINE ORIGINAL PORSCHE DESIGN RUBBER BND (SIGNED OF NEAR CRACK, RUBBER REPLACEMENT BND with ORIGINAL PD BUCKLE. 

STRAP SIZE: 8.5"

NO BOX OR PAPER BUT GUARANTEED AUTHENTIC. KEEPING TIME, GOOD CONDITION, CHRONOGRAPH IS WORKING, SET AND RESET TO ZERO 

PRICE: USD1,500 (NEGOTIABLE)

BRIEF FISTORY OF ETERNA MATIC AND PORSCHE DESIGN WATCHES

FEATURES A quantum leap by Eterna SA Founded 148 years ago, Eterna is an integral part of Switzerland’s watchmaking history. Through the perturbations caused by economic turbulence, two World Wars, amalgamations, industry takeovers, sell-outs, buy outs and bankruptcies, the brand managed to maintain production without a break. Today, under the astute direction of Ernst F. Seyr, the brand is once again moving into the limelight.

Ernst Seyr joined Eterna in CEO in November of 2000 after working for five years in the American Information Technology (IT) industry and prior to that having his own company in the aviation industry. The change of industries didn’t come too hard for him since he believes there are similar demands within the aviation and watch industries. As he explains, “… performance, reliability, first class craftsmanship and outstanding design to name just a few. Expensive toys for big boys if you want. Always having been deeply involved in the technical part of the airplane business and having a sound background in mechanical engineering it was not very difficult to get to understand the basics of mechanical watches. Of course the development of the Indicator brought a quantum leap to my understanding for complicated watches. However, I had to learn a thing or two about the unique way the watch industry works with regards to production and marketing and distribution.” Porsche Design Indicator Kontiki Chrono cuir and KonTiki 4 Hands

Question: What was the state of Eterna when you took overı

Ernst Seyr: I can’t disclose exact figures, but its safe to say that Eterna never was a mass product, hovering between 50,000 and 100,000 watches a year. Even in the heyday of Swiss watches in the 50s and 60s, Eterna produced fewer watches than its competitors, brands such as Longines, Omega or Rolex. Eterna was never a brand with a truly worldwide distribution. However, it's production spin-off (ETA) was making big money with basic movements sold on a worldwide basis. It’s fair to say Eterna was the hobby of the famous Schild family and they kept it low key so as not to get in conflict with it's ETA customers. On the other hand, in the 30s there was a regulation in place that prohibited companies with a branded watch to have a business as movement suppliers to other companies. Eterna had a reputation for being the best quality watch sold at a very reasonable price and it was always operative even when some other famous companies where dead and buried! So when I took over in 2000 we were well within the historic figures of the last 15 to 20 years, which included the number of employees. The situation today is that our production has dropped by about 50% and we have concentrated on R & D and the design of new products. Also we have pulled out of Asia, Italy and the USA where we had very poor representation. The rest of the world, mainly Europe is currently under reconstruction except in Germany where we have our own distribution set up. Over the last 3 years we have started to very carefully reposition Eterna by means of streamlining the collection and cranking up the requirements for a quality distribution. Of course this is a process that will take considerable time and has to go hand in hand with an important investment into the product as well. Initially, that means a reduction in the quantity we produce over, say, the next two to three years. But we have the patience and the stamina to pull that through! We’ve invested in our own mechanical movements deep into the double-digit in the millions [Swiss francs] over the last 2 years, now we are carefully entering new markets and are aiming for a genuine worldwide distribution in the next 3 to 5 years.”

Question: With the acquisition of Porsche Design, Eterna SA has two very different products and obviously two very different approaches. Can you explain the difference in your strategies for these brandsı

Ernst Seyr: The strategy for Eterna is to highlight the historic values such as innovation, reliability and timeless style combined with true manufacturing craftsmanship and watchmaking spirit. Comparatively low production - a real niche product with a great history trying to appeal to those who care about the ‘true values’, the quiet power of tradition and dedication. With Porsche Design the strategy is almost the opposite - all we need now is tremendous speed. The development of the last two years has clearly shown that the potential of the brand is almost unlimited - provided the product is exactly right. There is a very special expectation out there in the market as to what a Porsche Design watch has to represent. If this expectation is met, the product is a fast mover. Naturally it needs considerable investment in pro- duct development to create a technically outstanding and innovative watch - and even more resources to go out and tell everybody! With the Indicator, we at Eterna have shown that we can compete with the best in the industry when it comes to product creation, engineering and watch making resourcefulness. For the last two and a half years, we have had 12 people just in product development and design and that doesn’t include the outside consultants such as Paul Gerber and several designers we use. This is a good size development crew for a company of 50 people. However, the results we achieved with this crew are absolutely outstanding and they can be held up to projects developed by other brands that have many times our budget and manpower. Now we are into the second stage of development and we are building up our capacity for the production of the Indicator and the new mechanical movements. The space for it is there and we have already invested in the latest state of the art production and quality control equipment.

Question: Does manufacturing the Porsche Design watches make more profit for Eterna SA than the manufacturing of the Eterna watches and where do you see the greatest potential for the two brandsı

Ernst Seyr: There is no excessive profit in the Porsche Design products as we have to pay a considerable license fee to produce it and it is expensive to market it. However, part of that goes into the global marketing of the brand and creates volume. So we hope that Porsche Design will be making a good profit for us in the future. As you can imagine, to maintain a costly development department such as the one we now have, we need additional activities to justify this technical overkill. Porsche Design with its high demand on ‘thinking outside the watchmaking box’ is just the right brand to make use of our resources. With Eterna, naturally the greatest potential is in the countries that recall the historic summits the brand attained. Besides the German speaking part of Europe, there is also Italy for example, but during the last 20 years we have not been very successful there, however the brand has good potential as the market is void of our products and with the right approach we see excellent possibilities there. China is another potentially good market for Eterna since we had a special deal with the Mao regime in the 60s whereby gold watches were given to senior government officials, which brought recognition and respect to the brand. Japan is potentially good also because we had a reputation for being a reliable mechanical gold watch. The potential with Porsche Design is worldwide, maybe with the exemption of China, where neither the watch nor the car has a comparable image. We have great expectations in the USA, where we are making a market entry through the Porsche Design (PLH) owned distribution company. For the immediate future our plans for re-entering the Hong Kong, Taiwan and Japan markets are solely for Porsche Design. Our strategy is to go with one or two main distributors and we are only days short of signing up an agreement so you can understand that I cannot elaborate on this issue at this time.

Question: You mentioned some time ago that “Mechanical watches don’t make sense if you don’t take the best 3-hand automatic movement.” Do you see the three hand movements as Eterna’s present and future or will you be moving into complications - other than your Kon Tiki chronographı

Ernst Seyr: What I wanted to say is, if you go into complications you have to start with the best basic movement such as our 3030, based on one of the best 3 hands movement in the history of mechanical watches i.e. the 1504 Eterna movement developed in the 60s. This movement was the basis for the famous 2892 ETA movement. And yes, of course we will move into complications, in fact we have two under development right now.

Question: Do you see Eterna ever getting back to the sort of production figures of the 1940s – between 50,000 and 100,000ı

Ernst Seyr: Production was around 100,000 in the 1940s and yes, we are aiming to hit 50,000 within three to four years from now. And they will be mostly mechanical. Eterna Milestones

1856 November 7, Dr. Josef Girard and schoolteacher Urs Schild create the company that
later became known as Eterna.

1906 The founding of Fabrique Eterna, Schild Frères & Co. The Eterna name, used previously on the dials, becomes part of the company name.

1914 Eterna presents the first wristwatch with an alarm at the Swiss national Exhibition.

1926 The first watch-cigarette lighter. Each time the flame was ignited, the watch was wound up.

1930 The smallest volume-production Baguette wristwatch with its ‘baguette’ movement is launched and enjoys great popularity with the ladies.

1931 The manufacture of the first alarm clock with an 8-day movement.

1932 Theodor Schild divides Eterna into two distinct companies:
1. Eterna SA for the manufacture of precision watches.
2. ETA SA for the production of movement blanks.

1947 One of the first sports watches, the Eterna Kon Tiki, is used by the crew of Thor Heyerdahl’s balsa boat Kon Tiki, in the 97 day 7,600 kilometre Pacific crossing.

1948 Creation of the Eterna-Matic. For the first time ball bearings were used to mount
the rotor onto a movement with automatic winding. The five ball bearings of the Eterna-Matic becomes the symbolic trademark for Eterna.

1956 In celebration of the brand’s 100th anniversary, the highly successful ‘extra slim’ Centenaire wristwatch collection is introduced.

1958 The first volume-produced Eterna-Matic Kon Tiki sports watch is launched.

1962 The Eterna-Matic 3000 at 3.4 mm thick becomes the slimmest automatic wristwatch.

1970 The introduction of the Eterna Sonic, the brand’s first electronic wristwatch.

1976 The Eterna Royal Quartz Kon Tiki, with date and water-resistance to 100 metres,becomes the slimmest quartz watch in the world.

1979 The Eterna Linea Quartz Squelette at 1.5 mm is the slimmest quartz watch
ever produced.

1980 ETA and Eterna set the absolute record with the Eterna Linea Museum at just
0.98 mm thick. Eterna awarded the Grand Prix de l’Excellence Européenne.

1981 Launch of the Eterna CXXV

1984 The PCW group takes over Eterna SA.

1986 With the Eterna Galaxis – ‘Poetry in blue’ – the brand penetrates the luxury watch segment.

1994 The renaissance of the classic Kon Tiki sports watch.

1995 F.A. Porsche takes over Eterna SA.
The new Pininfarina models from Eterna are introduced. 1935 and Art Deco models.

2004 The revolutionary Porsche Design Indicator, a chronograph with combined mechanical- digital chronometer display, is launched at BaselWorld.