Showing posts with label ZENITH. Show all posts
Showing posts with label ZENITH. Show all posts

Wednesday, February 5, 2014

VERY RARE COLLECTION - AUTHENTIC VINTAGE LUXOR GIANT AUTOMATIC DIGITAL JUMP HOUR DIGITAL RETRO GENTS WRISTWATCH











VERY RARE COLLECTION - AUTHENTIC VINTAGE LUXOR GIANT AUTOMATIC DIGITAL JUMP HOUR DIGITAL RETRO GENTS WRISTWATCH

MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1960's
MODEL: S LUXOR GIANT DIGITAL JUMP HOUR 
CRYSTAL/CERMIN: ACCRYLIC
MOVEMENT/ENJIN: LUXOR ZENITH IN HOUSE AUTOMATIC 25J MOVEMENT  (COULDN'T IDENTIFY THE CAL. NO, JUST THE LOGO OF STAR SIMILAR TO ZENITH UNDER THE BALANCE SPRING
DIAL COLOR: WHITE DIAL WITH TWO BLUE LINE BETWEEN DIGITAL WINDOW
FUNCTION/FUNGSI: HOUR, MINUTES, SECOND AND DATE
HANDS/JARUM: NONE 
MARKERS/TANDA WAKTU: NONE
CASING : SOLID STAINLESS STEEL
BEZEL: NONE
LUGS:  37mm 
MEASUREMENT/UKURAN: 38mm DIAMETER without CROWN and 34mm LUG TO LUG
DITANDA/ENGARVED BACK CASING: - DIGITALE~S/N 10567~AUTOMATIC~WATER RESISTANT~STAINLESS STEEL BACK
CROWN: ORIGINAL SS CROWN 
STRAP/TALI: CUSTOMS MADE BLACK LEATHER BAND - VINTAGE LOOK 
SIZE STRAP/SAIZ TALI: FULL LENGHT 8.5"
CONDITION: WORKING AND KEEPING TIME, EXCELLENT CONDITION
PRICE/HARGA : RM1,500 (NEGOTIABLE)

This Giant Luxor Automatic Jump Hour is one of the coolest designs featuring a robust in house movement by Mondia-Zenith SA. 

Luxor watches was produced by Montres Luxor SA, Le Locle, Switzerland. Later Luxor watches was produced by taken over and produced by Mondia International SA, which belongs to Fabrique D'Horlorgie Zenith S.A as her 3rd subline brand beside Movado and Mondia

11/29/1999 (3135) Fund and social works pension fund Watches Luxor SA in Le Locle, Foundation (FOSC of 13.12.1975, p. 3324). La fondation est dissoute sans liquidation au sens de l''article 748 CO, par le fait que la "Fondation des Oeuvres Sociales de Zenith International SA", au Locle, en reprend l''actif et le passif. The foundation is dissolved without liquidation within the meaning of'article 748 CO, by the fact that the "Foundation of Social Works of Zenith International SA, Le Locle, resumed in'actif and liabilities.

Sunday, June 10, 2012

AUTHENTIC VINTAGE ZENITH GENTS WRISTWATCH (SOLD)









/JENAMA: AUTHENTIC VINTAGE ZENITH GENTS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1950's
MODEL:CLASSIC
CRYSTAL/CERMIN: ACCRYLIC 
MOVEMENT/ENJIN: ZENITH 19 JEWELS MANUAL WINDING CAL. 2532 CHRONOMETER MOVEMENT
DIAL COLOR: CREAM
FUNCTION/FUNGSI: HOUR, MINUTE, SUB SECOND AT 3:00 
HANDS/JARUM: GOLD TONE METAL HANDS 
MARKERS/TANDA WAKTU: RAISED GOLD TONE ARABIC MARKERS
CASING : SOLID STAINLESS STEEL
LUGS: 18mm 
MEASUREMENT/UKURAN: 35mm DIAMETER W/O CROWN and 41mm LUG TO LUG
DITANDA/ENGARVED BACK CASING:
CROWN: ORIGINAL UNSIGNED SS CROWN
STRAP/TALI: NEW BLACK CROCO PRINT LEATHER BAND
SIZE STRAP/SAIZ TALI: 8.5"
GOOD CONDITION, KEEPING TIME AND RARE FIND
PRICE/HARGA: SOLD (MR RIZAL FROM SHAH ALAM)
SOLD RM1000

Zenith was founded in 1865 in Le Locle, Switzerland by a 22-year-old clockmaker named Georges Favre-Jacot. Unlike competitors at the time, Zenith made its own movements. By 1875, Zenith employed almost a third of the town’s population to manufacture its pocket watches.
Acclaim for the company's products came fairly quickly. There was a gold medal at the Swiss National Exhibition in 1896, followed by a first prize for chronometers at a Neuchâtel Observatory competition in 1903. By the 1920's, Zenith had introduced its first wristwatches, which were cased in gold and reflected the Art Deco sensibility of the day.
Despite significant global disturbances such as the Great Depression in the 1930's and World War II, production increased until the 1950's, when Zenith was one of the unquestioned leaders in Swiss watchmaking (in that decade, its calibers won prizes from the Neuchâtel Observatory five years in a row).
A typical vintage Zenith dress wristwatch from 1955 had an 18k rose gold case, a silver dial, and a hand-stitched black patent alligator strap. Inside was a 135 caliber, manual-movement chronometer, which at the time was state of the art.
Sports models such as the Pilot, designed to compete with the Rolex Explorer, appeared in the 1960's, but the biggest news of that decade was the 1969 launch of Zenith’s El Primero chronograph movement. Watches from this era with this movement inside are among the most collectible vintage Zenith wristwatches available.
Work on this marvel of watchmaking (150 individual stamps were required to manufacture all its tiny parts) had begun in 1962. Despite subsequent advances in technology, El Primero remains the only integrated chronograph caliber with automatic winding in both directions, and the only mechanical movement to vibrate at a rate of 36,000 beats per hour, making it accurate to within a tenth of a second.
Zenith has a long reputation for the quality and precision of their watches, with 1,565 1st-place precision awards to date. Zenith, is one of the few Swiss watch brands that make their own mechanical movements - the Elite (standard movement) and the El Primero (chronograph). The El Primero movement has a frequency of 36,000 alternations per hour. This high rate allows a resolution of 1/10th of a second and a potential for greater positional accuracy over the more typical chronometer frequency of 28,000 alt per hour.

Ironically, at the same time that Zenith introduced it's greatest movement, quartz arrived to the watch world, an invention that would almost destroy the traditional swiss watch industry in the subsequent years. Zenith takes on the quartz challenge, preserving its precious tooling and waiting for the inevitable comeback of the mechanical movements. While many watch manufacturers ceased to exist during this rough years, Zenith was able to persist in part thanks to supplying its El Primero movement to other prestigious watch makers, the most famous being the Rolex Daytona.

The turn of the century saw Zenith reinvent itself and modernize its timepieces. In 2002 at the Basel watch fair, Zenith launched 4 new movements and 14 new models that represented an overwhelming 52 new variations. There have been several innovations made by Zenith in the 2000's and many new models have been launched. Currently, Zenith has been launching a collection of sport-chic watches entitled DEFY, and are further progressing the modernity of their timepieces.

Zenith was purchased by luxury giant LVMH (Louis Vuitton Moet Hennesy) in November 1999, becoming one of several brands in LVMH's watch and jewelry division.

Presently, Zenith markets five watch lines, including the Chronomaster, Class, Port-Royal, Vintage, Defy, Star and the all new Omnipotence.

Sunday, October 30, 2011

AUTHENTIC VINTAGE ZENITH BOY SIZE WRISTWATCH (SOLD)






BRAND/JENAMA: AUTHENTIC VINTAGE ZENITH BOY SIZE WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1930's

MODEL:CLASSIC

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: ZENITH 15 JEWELS MANUAL WINDING MOVEMENT

DIAL COLOR: WHITE PORCELAIN - CLEAN AND NO CRACK

FUNCTION/FUNGSI: HOUR, MINUTE, SUB SECOND AT 6:00

HANDS/JARUM: BLUE METAL HANDS

MARKERS/TANDA WAKTU: BLACK ARABIC MARKERS

CASING : GOLD TOP AND STAINLESS STEEL BACK

LUGS: 16mm FIXED LUGS

MEASUREMENT/UKURAN: 30mm DIAMETER WITH CROWN and 31mm LUG TO LUG

DITANDA/ENGARVED BACK CASING:

CROWN: UNSIGNED GP CROWN

STRAP/TALI: BLACK LIZARD LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

GOOD CONDITION, KEEPING TIME AND RARE FIND

PRICE/HARGA: SOLD TO MR LHB FROM PONTIAN JOHOR - 2.11.11


Zenith was founded in 1865 in Le Locle, Switzerland by a 22-year-old clockmaker named Georges Favre-Jacot. Unlike competitors at the time, Zenith made its own movements. By 1875, Zenith employed almost a third of the town’s population to manufacture its pocket watches.

Acclaim for the company's products came fairly quickly. There was a gold medal at the Swiss National Exhibition in 1896, followed by a first prize for chronometers at a Neuchâtel Observatory competition in 1903. By the 1920's, Zenith had introduced its first wristwatches, which were cased in gold and reflected the Art Deco sensibility of the day.

Despite significant global disturbances such as the Great Depression in the 1930's and World War II, production increased until the 1950's, when Zenith was one of the unquestioned leaders in Swiss watchmaking (in that decade, its calibers won prizes from the Neuchâtel Observatory five years in a row).

A typical vintage Zenith dress wristwatch from 1955 had an 18k rose gold case, a silver dial, and a hand-stitched black patent alligator strap. Inside was a 135 caliber, manual-movement chronometer, which at the time was state of the art.

Sports models such as the Pilot, designed to compete with the Rolex Explorer, appeared in the 1960's, but the biggest news of that decade was the 1969 launch of Zenith’s El Primero chronograph movement. Watches from this era with this movement inside are among the most collectible vintage Zenith wristwatches available.

Work on this marvel of watchmaking (150 individual stamps were required to manufacture all its tiny parts) had begun in 1962. Despite subsequent advances in technology, El Primero remains the only integrated chronograph caliber with automatic winding in both directions, and the only mechanical movement to vibrate at a rate of 36,000 beats per hour, making it accurate to within a tenth of a second.

Zenith has a long reputation for the quality and precision of their watches, with 1,565 1st-place precision awards to date. Zenith, is one of the few Swiss watch brands that make their own mechanical movements - the Elite (standard movement) and the El Primero (chronograph). The El Primero movement has a frequency of 36,000 alternations per hour. This high rate allows a resolution of 1/10th of a second and a potential for greater positional accuracy over the more typical chronometer frequency of 28,000 alt per hour.

Ironically, at the same time that Zenith introduced it's greatest movement, quartz arrived to the watch world, an invention that would almost destroy the traditional swiss watch industry in the subsequent years. Zenith takes on the quartz challenge, preserving its precious tooling and waiting for the inevitable comeback of the mechanical movements. While many watch manufacturers ceased to exist during this rough years, Zenith was able to persist in part thanks to supplying its El Primero movement to other prestigious watch makers, the most famous being the Rolex Daytona.

The turn of the century saw Zenith reinvent itself and modernize its timepieces. In 2002 at the Basel watch fair, Zenith launched 4 new movements and 14 new models that represented an overwhelming 52 new variations. There have been several innovations made by Zenith in the 2000's and many new models have been launched. Currently, Zenith has been launching a collection of sport-chic watches entitled DEFY, and are further progressing the modernity of their timepieces.

Zenith was purchased by luxury giant LVMH (Louis Vuitton Moet Hennesy) in November 1999, becoming one of several brands in LVMH's watch and jewelry division.

Presently, Zenith markets five watch lines, including the Chronomaster, Class, Port-Royal, Vintage, Defy, Star and the all new Omnipotence.

Tuesday, April 12, 2011

AUTHENTIC VINTAGE ZENITH GENTS WRISTWATCH







BRAND/JENAMA: AUTHENTIC VINTAGE ZENITH GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1950's

MODEL:CLASSIC

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: ZENITH 19 JEWELS MANUAL WINDING CAL. 2532 CHRONOMETER MOVEMENT

DIAL COLOR: GREY

FUNCTION/FUNGSI: HOUR, MINUTE, SWIPE SECOND

HANDS/JARUM: BLACK METAL HANDS

MARKERS/TANDA WAKTU: RAISED SILVER TONE BATON MARKERS

CASING : SOLID STAINLESS STEEL

LUGS: 18mm

MEASUREMENT/UKURAN: 34mm DIAMETER W/O CROWN and 40mm LUG TO LUG

DITANDA/ENGARVED BACK CASING:

CROWN: ORIGINAL UNSIGNED SS CROWN

STRAP/TALI: NEW BLACK LIZARD LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

GOOD CONDITION, KEEPING TIME AND RARE FIND

PRICE/HARGA: RM1300 (NEGOTIABLE)

Zenith was founded in 1865 in Le Locle, Switzerland by a 22-year-old clockmaker named Georges Favre-Jacot. Unlike competitors at the time, Zenith made its own movements. By 1875, Zenith employed almost a third of the town’s population to manufacture its pocket watches.

Acclaim for the company's products came fairly quickly. There was a gold medal at the Swiss National Exhibition in 1896, followed by a first prize for chronometers at a Neuchâtel Observatory competition in 1903. By the 1920's, Zenith had introduced its first wristwatches, which were cased in gold and reflected the Art Deco sensibility of the day.

Despite significant global disturbances such as the Great Depression in the 1930's and World War II, production increased until the 1950's, when Zenith was one of the unquestioned leaders in Swiss watchmaking (in that decade, its calibers won prizes from the Neuchâtel Observatory five years in a row).

A typical vintage Zenith dress wristwatch from 1955 had an 18k rose gold case, a silver dial, and a hand-stitched black patent alligator strap. Inside was a 135 caliber, manual-movement chronometer, which at the time was state of the art.

Sports models such as the Pilot, designed to compete with the Rolex Explorer, appeared in the 1960's, but the biggest news of that decade was the 1969 launch of Zenith’s El Primero chronograph movement. Watches from this era with this movement inside are among the most collectible vintage Zenith wristwatches available.

Work on this marvel of watchmaking (150 individual stamps were required to manufacture all its tiny parts) had begun in 1962. Despite subsequent advances in technology, El Primero remains the only integrated chronograph caliber with automatic winding in both directions, and the only mechanical movement to vibrate at a rate of 36,000 beats per hour, making it accurate to within a tenth of a second.

Zenith has a long reputation for the quality and precision of their watches, with 1,565 1st-place precision awards to date. Zenith, is one of the few Swiss watch brands that make their own mechanical movements - the Elite (standard movement) and the El Primero (chronograph). The El Primero movement has a frequency of 36,000 alternations per hour. This high rate allows a resolution of 1/10th of a second and a potential for greater positional accuracy over the more typical chronometer frequency of 28,000 alt per hour.

Ironically, at the same time that Zenith introduced it's greatest movement, quartz arrived to the watch world, an invention that would almost destroy the traditional swiss watch industry in the subsequent years. Zenith takes on the quartz challenge, preserving its precious tooling and waiting for the inevitable comeback of the mechanical movements. While many watch manufacturers ceased to exist during this rough years, Zenith was able to persist in part thanks to supplying its El Primero movement to other prestigious watch makers, the most famous being the Rolex Daytona.

The turn of the century saw Zenith reinvent itself and modernize its timepieces. In 2002 at the Basel watch fair, Zenith launched 4 new movements and 14 new models that represented an overwhelming 52 new variations. There have been several innovations made by Zenith in the 2000's and many new models have been launched. Currently, Zenith has been launching a collection of sport-chic watches entitled DEFY, and are further progressing the modernity of their timepieces.

Zenith was purchased by luxury giant LVMH (Louis Vuitton Moet Hennesy) in November 1999, becoming one of several brands in LVMH's watch and jewelry division.

Presently, Zenith markets five watch lines, including the Chronomaster, Class, Port-Royal, Vintage, Defy, Star and the all new Omnipotence.

Monday, April 11, 2011

AUTHENTIC VINTAGE ZENITH GENTS WRISTWATCH CHRONOMETER (SOLD)









BRAND/JENAMA: AUTHENTIC VINTAGE ZENITH GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: RETRO

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: ZENITH 19 JEWELS MANUAL WINDING CAL. 2582 CHRONOMETER MOVEMENT

DIAL COLOR: DARK GREY

FUNCTION/FUNGSI: HOUR, MINUTE, SWIPE SECOND AND DATE AT 4:00

HANDS/JARUM: GOLD TONE

MARKERS/TANDA WAKTU: RAISED SILVER TONE BATON MARKERS

CASING : GOLD PLATED ON STAINLESS STEEL

LUGS: 18mm

MEASUREMENT/UKURAN: 36mm DIAMETER W/O CROWN and 42mm LUG TO LUG

DITANDA/ENGARVED BACK CASING:

CROWN: ORIGINAL ZENITH GP CROWN

STRAP/TALI: NEW BLACK CROCO LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

GOOD CONDITION, KEEPING TIME AND RARE FIND

PRICE/HARGA: (SOLD TO MR LAU FROM K.SELANGOR)

LIST: RM1800 SOLD: RM950

Zenith was founded in 1865 in Le Locle, Switzerland by a 22-year-old clockmaker named Georges Favre-Jacot. Unlike competitors at the time, Zenith made its own movements. By 1875, Zenith employed almost a third of the town’s population to manufacture its pocket watches.

Acclaim for the company's products came fairly quickly. There was a gold medal at the Swiss National Exhibition in 1896, followed by a first prize for chronometers at a Neuchâtel Observatory competition in 1903. By the 1920's, Zenith had introduced its first wristwatches, which were cased in gold and reflected the Art Deco sensibility of the day.

Despite significant global disturbances such as the Great Depression in the 1930's and World War II, production increased until the 1950's, when Zenith was one of the unquestioned leaders in Swiss watchmaking (in that decade, its calibers won prizes from the Neuchâtel Observatory five years in a row).

A typical vintage Zenith dress wristwatch from 1955 had an 18k rose gold case, a silver dial, and a hand-stitched black patent alligator strap. Inside was a 135 caliber, manual-movement chronometer, which at the time was state of the art.

Sports models such as the Pilot, designed to compete with the Rolex Explorer, appeared in the 1960's, but the biggest news of that decade was the 1969 launch of Zenith’s El Primero chronograph movement. Watches from this era with this movement inside are among the most collectible vintage Zenith wristwatches available.

Work on this marvel of watchmaking (150 individual stamps were required to manufacture all its tiny parts) had begun in 1962. Despite subsequent advances in technology, El Primero remains the only integrated chronograph caliber with automatic winding in both directions, and the only mechanical movement to vibrate at a rate of 36,000 beats per hour, making it accurate to within a tenth of a second.

Zenith has a long reputation for the quality and precision of their watches, with 1,565 1st-place precision awards to date. Zenith, is one of the few Swiss watch brands that make their own mechanical movements - the Elite (standard movement) and the El Primero (chronograph). The El Primero movement has a frequency of 36,000 alternations per hour. This high rate allows a resolution of 1/10th of a second and a potential for greater positional accuracy over the more typical chronometer frequency of 28,000 alt per hour.

Ironically, at the same time that Zenith introduced it's greatest movement, quartz arrived to the watch world, an invention that would almost destroy the traditional swiss watch industry in the subsequent years. Zenith takes on the quartz challenge, preserving its precious tooling and waiting for the inevitable comeback of the mechanical movements. While many watch manufacturers ceased to exist during this rough years, Zenith was able to persist in part thanks to supplying its El Primero movement to other prestigious watch makers, the most famous being the Rolex Daytona.

The turn of the century saw Zenith reinvent itself and modernize its timepieces. In 2002 at the Basel watch fair, Zenith launched 4 new movements and 14 new models that represented an overwhelming 52 new variations. There have been several innovations made by Zenith in the 2000's and many new models have been launched. Currently, Zenith has been launching a collection of sport-chic watches entitled DEFY, and are further progressing the modernity of their timepieces.

Zenith was purchased by luxury giant LVMH (Louis Vuitton Moet Hennesy) in November 1999, becoming one of several brands in LVMH's watch and jewelry division.

Presently, Zenith markets five watch lines, including the Chronomaster, Class, Port-Royal, Vintage, Defy, Star and the all new Omnipotence.

Friday, February 4, 2011

VERY RARE VINTAGE ZENITH OVERSIZE GENTS DRIVER WRISTWATCH (SOLD)



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BRAND/JENAMA: AUTHENTIC VINTAGE ZENITH OVERSIZE GENTS DRIVER WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1930's

MODEL: DRIVER

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: ZENITH 17 JEWELS MANUAL WINDING MOVEMENT S/N 1429329

DIAL COLOR: ENAMELED WHITE

FUNCTION/FUNGSI: HOUR, MINUTES, AND SUB SECONDS AT 6:00

HANDS/JARUM: BLUE DAUPHANE

MARKERS/TANDA WAKTU: BALCK ARABIC MARKERS

CASING : SOLID STAINLESS STEEL

LUGS: 22mm

MEASUREMENT/UKURAN: 46mm DIAMETER W/O CROWN and 47mm LUG TO LUG

DITANDA/ENGARVED BACK CASING:

CROWN: UNSIGNED ORIGINAL SS CROWN

STRAP/TALI: NEW BLACK NATO 3 RINGS MILITARY BAND

SIZE STRAP/SAIZ TALI: 8.5"

GOOD CONDITION, KEEPING TIME AND RARE FIND

PRICE/HARGA: (SOLD TO MR WILLY TAN FROM PONTIAN, JOHOR)

Zenith was founded in 1865 in Le Locle, Switzerland by a 22-year-old clockmaker named Georges Favre-Jacot. Unlike competitors at the time, Zenith made its own movements. By 1875, Zenith employed almost a third of the town’s population to manufacture its pocket watches.

Acclaim for the company's products came fairly quickly. There was a gold medal at the Swiss National Exhibition in 1896, followed by a first prize for chronometers at a Neuchâtel Observatory competition in 1903. By the 1920's, Zenith had introduced its first wristwatches, which were cased in gold and reflected the Art Deco sensibility of the day.

Despite significant global disturbances such as the Great Depression in the 1930's and World War II, production increased until the 1950's, when Zenith was one of the unquestioned leaders in Swiss watchmaking (in that decade, its calibers won prizes from the Neuchâtel Observatory five years in a row).

A typical vintage Zenith dress wristwatch from 1955 had an 18k rose gold case, a silver dial, and a hand-stitched black patent alligator strap. Inside was a 135 caliber, manual-movement chronometer, which at the time was state of the art.

Sports models such as the Pilot, designed to compete with the Rolex Explorer, appeared in the 1960's, but the biggest news of that decade was the 1969 launch of Zenith’s El Primero chronograph movement. Watches from this era with this movement inside are among the most collectible vintage Zenith wristwatches available.

Work on this marvel of watchmaking (150 individual stamps were required to manufacture all its tiny parts) had begun in 1962. Despite subsequent advances in technology, El Primero remains the only integrated chronograph caliber with automatic winding in both directions, and the only mechanical movement to vibrate at a rate of 36,000 beats per hour, making it accurate to within a tenth of a second.

Zenith has a long reputation for the quality and precision of their watches, with 1,565 1st-place precision awards to date. Zenith, is one of the few Swiss watch brands that make their own mechanical movements - the Elite (standard movement) and the El Primero (chronograph). The El Primero movement has a frequency of 36,000 alternations per hour. This high rate allows a resolution of 1/10th of a second and a potential for greater positional accuracy over the more typical chronometer frequency of 28,000 alt per hour.

Ironically, at the same time that Zenith introduced it's greatest movement, quartz arrived to the watch world, an invention that would almost destroy the traditional swiss watch industry in the subsequent years. Zenith takes on the quartz challenge, preserving its precious tooling and waiting for the inevitable comeback of the mechanical movements. While many watch manufacturers ceased to exist during this rough years, Zenith was able to persist in part thanks to supplying its El Primero movement to other prestigious watch makers, the most famous being the Rolex Daytona.

The turn of the century saw Zenith reinvent itself and modernize its timepieces. In 2002 at the Basel watch fair, Zenith launched 4 new movements and 14 new models that represented an overwhelming 52 new variations. There have been several innovations made by Zenith in the 2000's and many new models have been launched. Currently, Zenith has been launching a collection of sport-chic watches entitled DEFY, and are further progressing the modernity of their timepieces.

Zenith was purchased by luxury giant LVMH (Louis Vuitton Moet Hennesy) in November 1999, becoming one of several brands in LVMH's watch and jewelry division.

Presently, Zenith markets five watch lines, including the Chronomaster, Class, Port-Royal, Vintage, Defy, Star and the all new Omnipotence.