VINTAGE AUTHENTIC BVLGARI DIAGONO ALUMINIUMGENTS WRISTWATCH

BRAND/JENAMA: AUTHENTIC BVLGARI DIAGONO ALUMINIUM GENTS SPORTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1990"s

MODEL: SPORT AL 38 TA

CRYSTAL/CERMIN: SAPPHIRE CRYSTAL

MOVEMENT/ENJIN: SWISS BVLGARI 21 JEWELS AUTOMATIC MOVEMENT

DIAL COLOR: SILVER TONE/KEPERAKAN

FUNCTION/FUNGSI: DATE AT 3:00

HANDS/JARUM: SS/ KELULI

MARKERS/TANDA WAKTU: BLACK STICK AND BOLD ARABIC /DHITAM RANTING DAN ARABIKA

BEZEL: BVLGARI ~BLACK RUBBER BEZEL

CASING : SOLID ALUMINIUM / ALUMINIUM SEPENUHNYA

LUGS: 21mm

MEASUREMENT/UKURAN: 43mm DIAMETER INCLUDING CROWN and 46mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: BVLGARI~AL 38 TA~M 65964~FABRIQUE EN SUISSE

CROWN: BRUGUETE SOLID STAINLESS STEEL

STRAP/TALI: GENUINE ORIGINAL BLACK RUBBER/ALUMINIUM BVLAGRI STRAP WITH ORIGINAL BVLGARI ALUMINIUM BUCKLE

STRAP SIZE/SAIZ TALI: 8.5"

WORKING CONDITION, KEEPING TIME,

PRICE/HARGA: RM4,400 NEGOTIABLE (OFFER AT COST I REQUIRED - RETAILS AT RM12,500 WHEN NEW)

BRIEF HISTORY OF BVLGARI WATCHES

The Bulgaris descend from an ancient family of Greek silversmiths whose activity began in the small village of Epirus, where Sotirio, the founder of the family, made precious objects in silver.
In the mid-19th century Sotirio emigrated to Italy where in 1884 he opened his first shop in via Sistina in Rome.

With the help of his sons Costantino and Giorgio, in 1905 he inaugurated the shop in via Condotti, which still today is Bvlgari's flagship store. Pay a virtual visit inside the Bvlgari flagship store in Rome, Via Condotti.
During the first decades of the 20th century, the two brothers developed a passionate interest in precious stones and jewels, gradually taking over their father's role.

During the 50's Bvlgari moves away from the strict disciplines of the dominant French school to create its own unique style.

The 1970's mark the beginning of Bvlgari's international expansion with the opening of their first overseas store in New York, and in Paris, Geneva, and Monte Carlo.

Today Bvlgari has 155 stores throughout the world. In the early 1990's, Bvlgari Parfums is established in Switzerland marking the Group's entry in the high-class perfume market.

On July 17th ,1995 the Bvlgari Holding Company S.p.A. is quoted on the Italian Stock Exchange Telematic system and the International SEAQ in London.
In 1997 Bvlgari introduces its first collection of silk scarves, characterized by an original design and top quality manufacturing. The first collection of Leather bags and Eyewear are launched in 1998, while table and giftware complete Bvlgari's diversification program in 1999.

Today, Paolo Bulgari and Nicola Bulgari, respectively Chairman and Vice-Chairman, together with their nephew Francesco Trapani, Chief Executive Officer, manage the company's development with the intent of better serving an international market, while remaining fine and prestigious jewelers.

NEW OLD STOCK LIMITED EDITION CORUM MEMOTIME "SAVE THE SEA" GENTS DRESSWATCH (SOLD)

BRAND/JENAMA: NEW OLD STOCK LIMITED EDITION CORUM MEMOTIME "SAVE THE SEA" GENTS SPORTWATCH SERIES 901/3990

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: FIRST ISSUED IN 1993

MODEL: SPORT

CRYSTAL/CERMIN: SAPPHIRE CRYSTAL

MOVEMENT/ENJIN: SWISS CORUM 7 JEWELS QUARTZ MOVEMENT

DIAL COLOR: DARK BLUE WITH SEA 11 NATION FLAGS

FUNCTION/FUNGSI: DATE AT 6:00

HANDS/JARUM: SS/ KELULI

MARKERS/TANDA WAKTU: SILVER DOTS /DOT KEPERAKAN

BEZEL: MEMOTIME ~SAVE THE SEA

CASING : SOLID STAINLESS STEEL / KELULI SEPENUHNYA

LUGS: 19mm

MEASUREMENT/UKURAN: 40mm DIAMETER INCLUDING CROWN and 43mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: CORUM LOGO~CORUM DESIGN~SWISS MADE~ALL STAINELESS STEEL~WATER RESISTANT~901/3990

CROWN: ORIGINAL MEMOTIME STAINLESS STEEL CROWN

STRAP/TALI: GENUINE BROWN LEATHER/ KULIT ASLI WARNA COKLAT SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION, KEEPING TIME, DISCONTINUED MODEL & LIMITED EDITION ONLY 3990 PRODUCED AND THIS IS NO. 901. THIS IS NEW IN BOX WATCH, NEVER BEEN USED AND STILL IN THE BOX

PRICE/HARGA: RM1,400 (OFFER AT COST I REQUIRED - RETAILS AT RM2,500) SOLD TO SYAHMI FROM PJ

SOLD RM1,400

CORUM MEMOTIME

Corum's Memotime is a whole collection of timepieces dedicated to saving the sea. Since its birth in 1993, Memotime has sponsored numerous projects of various nature in the world that tries to conserve what actually takes up 80 percent of planet Earth. One example is the Jonathan Project, a clinical study on the interactions between a child and dolphins. As a watch brand that carries a universal message linked to conservation of the seas, it was perfectly natural that Memotime should design a watch for those seeking to discover the ineffable beauty of the sea. The Memotime diving watch is 100 percent Swiss-made, in solid stainless steel or steel bi-colour, water-resistant to 100 metres, with scratch-resistant sapphire crystal, stainless steel screw back-case and screw-in crown, and uni-directional rotatable rider. Large models are available with automatic or quartz movements while small ones come in quartz version only. Every timepiece in the Save the Sea collection is stamped with the "Corum Design" signature, with fully recyclable parts and features the slogan "Save the Sea" in nautical pennants.

VINTAGE AUTHHENTIC WYLER MILITARY GENTS WRISTWATCH

BRAND/JENAMA: AUTHENTIC VINTAGE WYLER INCAFLEX MILITARY GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1970's

MODEL: MILITARY

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: WYLER 17 JEWELS INCAFLEX MANUAL MOVEMENT (CANNOT SHOW THE MOVEMENT - OPEN THROUGH CRYSTAL)

DIAL COLOR: SILVER TONE/ KEPERAKAN

FUNCTION/FUNGSI: INCAFLEX SHOCK RESISTANT BALANCE WHEEL

HANDS/JARUM: LUMINOUS SILVER TONE

MARKERS/TANDA WAKTU: ORANGE BATON/ BATON OREN

CASING : STAINLESS STEEL/ KELULI SEPENUHNYA

HIDDEN LUGS: 16mm

MEASUREMENT/UKURAN: 34mm DIAMETER INCLUDING CROWN and 36mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: WYLER LIFEGUARD~STAINLESS STEEL CASE~S/N 1174-1122

CROWN: SS/ KELULI

STRAP/TALI: GENUINE BLACK LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

NOW OFFER AT COST FOR RM400.00

BRIEF HISTORY OF WYLER WATCHES

Paul Wyler was born on 15th June 1896 and established the Wyler Watch company in Basel on 28th March 1924 in Basel. Among Wyler’s biggest customers was Innocente Binda, an Italian entrepreneur whose family business has grown into one of today’s big watchmaking groups, the Binda Group. Based in Milan, Italy, the Binda Group is the parent company of Wyler Genève.

Throughout its history, the Wyler watch company has upheld a commitment to producing innovative, yet reliable and sturdy timepieces in continuation of its founder’s original mission.

Incaflex
The unbreakable Incaflex balance wheel was one of Paul Wyler’s most significant innovations and was incorporated in the 2007 Wyler Genève chronograph as a link with the brand’s heritage.

The design is as simple as it is brilliant: the balance wheel, made out of a single piece of metal, had two flexible symmetrical half-spiral arms that joined at the wheel’s axis and acted as shock absorbers.

Wyler’s dedication to improving the quality and accuracy of his timepieces earned him nine patents for balances with flexible arms, two and three-piece watch cases and other innovations.

Performing to extremes
Italy’s 1934 World Cup football team were among the first to discover the benefits of Wyler Incaflex timepieces, as the watches added a sporty finishing touch to the official attire for their campaign. It was a proud moment for Paul Wyler to see his watches worn by the team that raised the first-ever World Cup trophy won by their country.

In order to clearly demonstrate the benefits of Wyler’s revolution for such a small but crucial component in a watch, a simple demonstration was organised in 1956. In an early form of publicity stunt, two Wyler Incaflex timepieces were dropped 300 metres (almost 1000 feet) from the top of the Eiffel Tower. The notary public chronicling this audacious event confirmed that both timepieces were in excellent working order even after their harsh landing. This was a clear indication that the Wyler Incaflex balance wheel represented a major breakthrough in the watch industry.

In 1962, a large crowd witnessed a similar test, when the USA’s state of Washington’s Seattle Tower served as the stage from which six Wyler Incaflex timepieces were dropped 318 feet to the ground below. Once more, a notary public confirmed that the function of the watches was unaffected by their fall.

Legend has it that in addition to such public stunts, Wyler sales agents would not hesitate to drop their watches in front of customers as proof of their excellent shock-resistant characteristics.

More recently, Wyler Genève’s distributor in Taiwan, the Swiss Prestige Group, decided to show off the resistance of the new chronograph model in the true Wyler spirit by driving over one in a car and then dropping it from a height of several metres. The watch withstood both extreme tests and continued to function as normal

VINTAGE RARE OMEGA SEAMASTER MILITARY GENTS WRISTWATCH (SOLD)

BRAND/JENAMA: RARER! AUTHENTIC OMEGA SEAMASTER MILITARY GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1965 (SERIAL NO. 22,965xx)

MODEL: DRESS

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: OMEGA 24 JEWELSAUTOMATIC MOVEMENT CAL 552 - RARE

DIAL COLOR: MILITARY BLACK/HITAM MILITARY

FUNCTION/FUNGSI: MILITARY

HANDS/JARUM: SS LUMINOUS/ KELULI LUMINASI

MARKERS/TANDA WAKTU: ARABIC LUMINOUS/ARABIC LUMINASI

CASING : STAINLESS STEEL/ KELULI

HINGING LUGS: 18mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 41mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: -

CROWN: SS/ KELULI

STRAP/TALI: GGENUINE BLACK LIZARD LEATHER STRAP WITH OMEGA BUCKLE FITS 8.5" WRIST

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

PRICE/HARGA: RM2,900 NOW OFFER AT COST FOR RM2,600.00 (SOLD TO MR LAI FROM KEPONG)

SOLD : RM2300

History of Omega Watch Co

The History of a Successful Company Omega was founded by Louis Brandt at La Chaux – de – Fonds, Switzerland in 1848 as a assembly workshop. In 1879, after his death, his two sons Louis Paul and César started the in-house manufacturing so they started having total production control. One year later, Omega moved into a small factory that became a huge one when 12 months later they bought the entire building. In 1903, they both died leaving the company in 24 years old, Paul Emile Brandt’s hands. Because of the crisis that the Second World War left, he had to work really hard in order to face the economic difficulties. He merged Omega with Tissot calling the new company SSIH. The SSIH group continued to grow and multiply under his leadership and, by the seventies, it had become Switzerland’s number one producer of finished watches and number three in the world.

In 1985, the holding company was taken over by a group of private investors under Nicolas Hayek leadership. It was immediately renamed SMH (Société suisse de Microélectronique et d'Horlogerie). SMH had a rapid growth and success becoming today's top watch producer in the world. Named Swatch Group in 1998, it now includes Blancpain and Breguet.

AT COST VINTAGE SEIKO BLUE EYE CHRONOGRPAH 6138 (SOLD)

BRAND/JENAMA : SEIKO BLUE EYE CHRONOGRAPH

MODEL : CHRONOGRAPH

MOVEMENT/ENJIN :6139-8020

ORIGIN/BUATAN : JAPAN
NO. SIRI/SERIAL NO. : 610985

CIRCA/TAHUN : 1970'S

CASING/KEMASAN : SOLID STAINLESS STEEL

MOVEMENT/PERGERAKAN : AUTOMATIC
DIAL: BLACK/HITAM CHRONO DIAL: BLUE
BEZEL: NONE

MARKINGS/TANDA JENAMA : DIAL,BACK CASING, RUBBER BANDS

BAND/TALI : ORIGINAL SEIKO STAINLESS STEEL BRACELET

LENS/CERMIN : ACRYLIC CLEAN

MEASUREMENT/UKURAN : 39MM X 40MM LUG TO LUG

CONDITION/KONDISI : NEARLY MINT/SANGAT SEMPURNA
PRICE/HARGA: RM600.00 SOLD AT BELOW COST TO HISHAM FROM PJ

AUTHENTIC INVICTA OCEAN GHOST GENTS DIVER WATCH (SOLD)

SUPER MONSTER INVICTA OCEAN GHOST MEN'S DIVER WATCH CIRCA 2000's

SHINNING METALLIC SILVER DIAL WITH DATE WINDOW AT 3 O'CLOCK

CRYSTAL IS CLEAN WITH NO CRACK NO SCRATCHES

THE 25 JEWEL JAPAN AUTOMATIC MOVEMENT WITH GLASS BACK WINDOW

LUMINESCENT SILVER TONE HANDS

WATER RESISTANT 300 METERS (1000 FEET)

LUMINESCENT RAISED BLUE ARROW MARKERS

LARGE AND HEAVY STAINLESS STEEL CASE MEASURES APPROXIMATELY 51mm INCLUDING THE CROWN AND 56mm LUG TO LUG. SUITABLE FOR MEN WITH LARGE WRIST

ORIGINAL INVICTA SS SIGNED CROWN

ORIGINAL INVICTA SS BRACELET BAND FITS 8.5" WRIST

WORKING CONDITION AND KEEPING TIME

PRICE/HARGA : SOLD TO MR SIMON FROM KLANG

HISTORY OF INVICTA AND SEELAND WATCHES

INVICTA was trademarked as a watch, parts, boxes, and packaging brand name by Les Fils De R. Picard, of La Chaux de Fonds, Switzerland, (founded in 1837) in 1896. By 1911 the name INVICTA was included in the companys' name. Invicta was still trading in the 1960's. The company also traded under the names Seeland Watch Co and Eno Watch Co.

AUTHENTIC UNIVERSAL GENEVE GENTS DRESS WRISTWATCH P6000

RHOMDEYS VINTAGE COLLECTION PROUDLY PRESENTED - AUTHENTIC UNVERSAL GENEVE GENTS DRESS WRISTWATCH

BRAND/JENAMA: AUTHENTIC UNIVERSAL GENEVE GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1990's

MODEL: DRESS WATCH - 677-330

CRYSTAL/CERMIN: UNSCRATCHABLE SAPPHIRE

MOVEMENT/ENJIN: UNIVERSAL GENEVE ETA QUARTZ MOVEMENT

DIAL COLOR: GOLD TONE/KEEMASAN

FUNCTION/FUNGSI: DATE AT 3:00

HANDS/JARUM: GOLD TONE/ KEEMASAN

MARKERS/TANDA WAKTU: GOLD TONE STICK/TIANG KEEMASAN

CASING : 18Kgp BEZEL & STAINLESS STEEL/KELULI SEPENUHNYA

LUGS: 18mm

MEASUREMENT/UKURAN: 34mm DIAMETER INCLUDING CROWN and 38mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: UNIVERSAL GENEVE LOGO, SAPPHIRE CRYSTAL S/N 4104354

CROWN: GP/ SADUR EMAS

STRAP/TALI: ORIGINAL UNIVERSAL GENEVE DOUBLE LOCK BARECELET

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL

PRICE/HARGA : USD215/RM750 (NEGOTIABLE) NOW OFFER AT COST RM600.00

BRIEF HISTORY OF UNIVERSAL GENEVE WATCHES

In Locle, one of the most important watch centers in Switzerland, located in the mountains of the Jura on the 18th of January 1894, 8 o'clock in the morning on a Thursday, the company "Universal Watch" was founded. The two watch manufacturers Numa-Emile Descombes (born at Locle in 1863) and Ulysse Georges Perret (born at Locle in 1868) registered the name "Universal Watch" at the rue du Collège for the "production of watch-cases, domes, watch dials, movement, fitted boxes and packaging for watches". This was a classical formula at that time, which enabled the protection of the make and all related promotional material. In the same year they patented a 24 hour indication watch. Just three years later Numa-Emile Descombes died at the early age of 34. Consequently on the 22nd July 1897, all makes were transferred to the names of Ulysse Georges Perret and Louis-Edouard Berthoud.

Universal Watch was amongst the first to recognize the enormous potential of wrist-watches and chronographs in particular. In 1898 superior quality wrist-watches with chronograph and 30 minutes recorder were introduced. During the following years the brand "Universal Watch" profitted from rapidly growing reputation in Europe and the two Americas. The company decided to move the headquarter to Geneva, rue de l'Arquebuse in 1919. Research on self-winding systems for wrist-watches was undertaken. In 1925 Universal created the model "Auto-Rem", a self-winding system with an oscillating weight mechanism with spring-buffers, similar to the system of John Harwood. On the 12th of August 1933 Georges Perret died. The management of the company was taken by his son Raoul. Supported by new investors the company changed to "Universal Watch Co Ltd. Genève" in 1934. During the same year the first chronograph wrist-watch with two push-buttons was presented. In 1935 the company moved to 43, Rue du Rhône with an entrance at the famous Grand Quai, next to Patek Philippe. The name "Universal" was registered. Parallel to this, a chronograph with an additional 12 hour register was presented as a world premiere.

With the registration of the brand "Universal Genève" a new logo was introduced in 1937. Despite of the world-wide economic depression, the models "Compur" and "Compax" were such a great success, that the factory in Geneva could no longer meet the demand. As a result a chronograph factory was opened in Pont-de-Martel in 1941. The famous "Tri-Compax" model was presented in 1944. Selling watches all around the world, Universal was getting a synonym for quality, reliability and good taste. Louis-Edouard Berthoud died on the 3rd March of 1947 just before the introduction of the new precision automatic calibre 138 with an oscillating mass with single direction winding. Shortly after the inauguration of the new factory in Geneva on the 28th of April 1954 the model "Polarouter", later on renamed to "Polerouter", was presented. The watch, fitted with above mentioned movement, was used by the SAS crews during their polar flights. On the 2nd of March 1955 Universal Genève patented the calibre 215 "Microtor", a new form of an automatic calibre with the rotor mass incorporated in the movement.

Since the first chronograph wrist watches, Universal's endeavour was to combine quality with good classic taste. The make had many admirer, from Harry Truman to Juan Peron. The artist Jean Cocteaux composed the dedication "Les temps lui-meme regarde l'heure à la montre Universal", which can be found on the dials of the new tourbillons. Various sheiks and arabic ministers ordered luxurious custom made watches. Golden watches with exquisite enamel dials are still very sought after. Gerald Genta, considered to be one of the most famous watch designers of the twentieth century, contributed to the success of this make by, designing two models which have subsequently become world-famous: the "Polerouter" in 1954 and the "Golden Shadow" in 1966. These two watches gained Universal the "New York Diamond Award", the "Golden Rose" in Baden-Baden, the Grand Prix of the "Ville de Genève", the "Città di Basilea" prize and the 1st price in the "Exposition Nationale Suisse" in 1964.

After the company was managed by the heirs of the founders for generations, in 1986 Lennard Oldman was appointed as new President of Universal Genève. In 1988 the headquarter moved to 29, Rue de Jussy in Geneva-Thônex. In the same year the logo changed to its present design. After a prolonged crisis which had struck the Swiss watch industry, Universal was acquired by the Stelux holding group, Hong Kong on the 1st of April 1989. A new production unit was open at Bienne in 1993. After several relocations the head office is now located in Geneva-Acacias. Today Universal Genève is focusing on its qualities and tradition. The actual collection includes several watches in a very attractive "retro-design" with reference to some of the most fascinating models of the company history. The objective is to create new models, derived from the famous Calibre 66, which will become the new generation of Universal Genève watches. Recent highlights besides the revolving Janus models with two dials include complications like Solar-Equation and Tourbillon.

VERY RARE LIMITED EDITION MOVADO ZENITH MUSEUM WATCH FOR GENTS (SOLD)

BRAND/JENAMA: VERY RARE VINTAGE MOVADO ZENITH MUSEUM GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1970's

MODEL: MUSEUM

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: SWISS ZENITH 17 JEWELS MANUAL WINDING MOVEMENT

DIAL COLOR: BLACK WITH BIG GOLD MUSEUM DOT /HITAM DGN LAMBANG DOT MUSEUM

FUNCTION/FUNGSI: -

HANDS/JARUM: GOLD TONE/ KEEMASAN

MARKERS/TANDA WAKTU: NONE

CASING : GOLD PLATED / EMAS SADUR

LUGS: 18mm UNIQUE DESIGN HARD TO FIND

MEASUREMENT/UKURAN: 32mm DIAMETER INCLUDING CROWN and 36mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: GRUEN

CROWN: ORIGINAL ZENITH GP CROWN

STRAP/TALI: ORIGINAL MOVADO BLACK LEATHER WITH ORIGINAL MOVADO GP BUCKLE

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION, KEEPING TIME, DISCONTINUED MODEL & HARD TO FIND

PRICE/HARGA : SOLD TO MR CHRISTOPHER SHAW, HONGKONG

In 1947, Nathan Horwitt designed a wristwatch with a plain black face without numerals and a white disk marking the 12 o-clock position. The following year, his design was produced, without credit or compensation, by Zenith Movado. It was a prime example of design piracy, and Horwitt sued, but justice would take 27 years. In the meantime, the design was placed in the permanent collection of the Museum of Modern Art in 1960, and become known as "The Museum Watch.". In 1975, Movado finally settled with Horwitt for $29,000 and after Horwitt's death, Movado heavily promoted Horwitt and his classic "Museum Watch. "The Original Museum watch by Nathan Howitt which was placed permanently at The Museum of Modern Art

AUTHENTIC ETERNA MATIC PORSCHE DESIGN MENS WRISTWATCH P6000 (SOLD)

BRAND/JENAMA: AUTHENTIC PORSCHE DESIGNED BY ETERNA MATIC GENTS WRISTWATCH

MADE IN/BUATAN: SWISS BY ETERNA MATIC WATCH CO.

CIRCA/TAHUN: 2009

MODEL: TITANIUM

CRYSTAL/CERMIN: CLEAN SAPPHIRE CRYSTAL / BERSIH TANPA CALAR

MOVEMENT/ENJIN: ETERNA MATIC 7 JEWELS ETA QUARTZ MOVEMENT

DIAL COLOR: BLACK/HITAM

FUNCTION/FUNGSI: SPORT/DRESS WATCH

HANDS/JARUM: WHITE / PUTIH

MARKERS/TANDA WAKTU: WHITE STICKS/PUTIH RANTING

CASING : SOLID BRUSHED STAINLESS STEEL / KELULI BRUSHED SEPENUHNYA

LUGS: 20mm

MEASUREMENT/UKURAN: 38mm DIAMETER WITH CROWN and 42mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: LIHAT GAMBAR

CROWN: SOLID TITANIUM/ TITANIUM

STRAP/TALI: GENUINE ORIGINAL PORSCHE DESIGN SS BRACELET/ RANTAI KELULI ORIGINAL PORSCHE DESIGN

SIZE STRAP/SAIZ TALI: 8.5"

NEW IN BOX COMPLETE WITH INTERNATIONAL WARRANTY AND SERVICE BOOK

PRICE/HARGA: SOLD TO TN. HJ MOHAMAD FROM AMPANG

USD1000 /RM3500 (SPECIAL OFFER - RETAIL PRICE IS RM4,500). NOW OFFER AT COST - SOLD RM3,050.00

SESUAI UNTUK BERGAYA DI HARI RAYA ATAU DIBUAT HANTARAN PERKAHWINAN

BRIEF FISTORY OF ETERNA MATIC AND PORSCHE DESIGN WATCHES

FEATURES A quantum leap by Eterna SA Founded 148 years ago, Eterna is an integral part of Switzerland’s watchmaking history. Through the perturbations caused by economic turbulence, two World Wars, amalgamations, industry takeovers, sell-outs, buy outs and bankruptcies, the brand managed to maintain production without a break. Today, under the astute direction of Ernst F. Seyr, the brand is once again moving into the limelight.

Ernst Seyr joined Eterna in CEO in November of 2000 after working for five years in the American Information Technology (IT) industry and prior to that having his own company in the aviation industry. The change of industries didn’t come too hard for him since he believes there are similar demands within the aviation and watch industries. As he explains, “… performance, reliability, first class craftsmanship and outstanding design to name just a few. Expensive toys for big boys if you want. Always having been deeply involved in the technical part of the airplane business and having a sound background in mechanical engineering it was not very difficult to get to understand the basics of mechanical watches. Of course the development of the Indicator brought a quantum leap to my understanding for complicated watches. However, I had to learn a thing or two about the unique way the watch industry works with regards to production and marketing and distribution.” Porsche Design Indicator Kontiki Chrono cuir and KonTiki 4 Hands

Question: What was the state of Eterna when you took overı

Ernst Seyr: I can’t disclose exact figures, but its safe to say that Eterna never was a mass product, hovering between 50,000 and 100,000 watches a year. Even in the heyday of Swiss watches in the 50s and 60s, Eterna produced fewer watches than its competitors, brands such as Longines, Omega or Rolex. Eterna was never a brand with a truly worldwide distribution. However, it's production spin-off (ETA) was making big money with basic movements sold on a worldwide basis. It’s fair to say Eterna was the hobby of the famous Schild family and they kept it low key so as not to get in conflict with it's ETA customers. On the other hand, in the 30s there was a regulation in place that prohibited companies with a branded watch to have a business as movement suppliers to other companies. Eterna had a reputation for being the best quality watch sold at a very reasonable price and it was always operative even when some other famous companies where dead and buried! So when I took over in 2000 we were well within the historic figures of the last 15 to 20 years, which included the number of employees. The situation today is that our production has dropped by about 50% and we have concentrated on R & D and the design of new products. Also we have pulled out of Asia, Italy and the USA where we had very poor representation. The rest of the world, mainly Europe is currently under reconstruction except in Germany where we have our own distribution set up. Over the last 3 years we have started to very carefully reposition Eterna by means of streamlining the collection and cranking up the requirements for a quality distribution. Of course this is a process that will take considerable time and has to go hand in hand with an important investment into the product as well. Initially, that means a reduction in the quantity we produce over, say, the next two to three years. But we have the patience and the stamina to pull that through! We’ve invested in our own mechanical movements deep into the double-digit in the millions [Swiss francs] over the last 2 years, now we are carefully entering new markets and are aiming for a genuine worldwide distribution in the next 3 to 5 years.”

Question: With the acquisition of Porsche Design, Eterna SA has two very different products and obviously two very different approaches. Can you explain the difference in your strategies for these brandsı

Ernst Seyr: The strategy for Eterna is to highlight the historic values such as innovation, reliability and timeless style combined with true manufacturing craftsmanship and watchmaking spirit. Comparatively low production - a real niche product with a great history trying to appeal to those who care about the ‘true values’, the quiet power of tradition and dedication. With Porsche Design the strategy is almost the opposite - all we need now is tremendous speed. The development of the last two years has clearly shown that the potential of the brand is almost unlimited - provided the product is exactly right. There is a very special expectation out there in the market as to what a Porsche Design watch has to represent. If this expectation is met, the product is a fast mover. Naturally it needs considerable investment in pro- duct development to create a technically outstanding and innovative watch - and even more resources to go out and tell everybody! With the Indicator, we at Eterna have shown that we can compete with the best in the industry when it comes to product creation, engineering and watch making resourcefulness. For the last two and a half years, we have had 12 people just in product development and design and that doesn’t include the outside consultants such as Paul Gerber and several designers we use. This is a good size development crew for a company of 50 people. However, the results we achieved with this crew are absolutely outstanding and they can be held up to projects developed by other brands that have many times our budget and manpower. Now we are into the second stage of development and we are building up our capacity for the production of the Indicator and the new mechanical movements. The space for it is there and we have already invested in the latest state of the art production and quality control equipment.

Question: Does manufacturing the Porsche Design watches make more profit for Eterna SA than the manufacturing of the Eterna watches and where do you see the greatest potential for the two brandsı

Ernst Seyr: There is no excessive profit in the Porsche Design products as we have to pay a considerable license fee to produce it and it is expensive to market it. However, part of that goes into the global marketing of the brand and creates volume. So we hope that Porsche Design will be making a good profit for us in the future. As you can imagine, to maintain a costly development department such as the one we now have, we need additional activities to justify this technical overkill. Porsche Design with its high demand on ‘thinking outside the watchmaking box’ is just the right brand to make use of our resources. With Eterna, naturally the greatest potential is in the countries that recall the historic summits the brand attained. Besides the German speaking part of Europe, there is also Italy for example, but during the last 20 years we have not been very successful there, however the brand has good potential as the market is void of our products and with the right approach we see excellent possibilities there. China is another potentially good market for Eterna since we had a special deal with the Mao regime in the 60s whereby gold watches were given to senior government officials, which brought recognition and respect to the brand. Japan is potentially good also because we had a reputation for being a reliable mechanical gold watch. The potential with Porsche Design is worldwide, maybe with the exemption of China, where neither the watch nor the car has a comparable image. We have great expectations in the USA, where we are making a market entry through the Porsche Design (PLH) owned distribution company. For the immediate future our plans for re-entering the Hong Kong, Taiwan and Japan markets are solely for Porsche Design. Our strategy is to go with one or two main distributors and we are only days short of signing up an agreement so you can understand that I cannot elaborate on this issue at this time.

Question: You mentioned some time ago that “Mechanical watches don’t make sense if you don’t take the best 3-hand automatic movement.” Do you see the three hand movements as Eterna’s present and future or will you be moving into complications - other than your Kon Tiki chronographı

Ernst Seyr: What I wanted to say is, if you go into complications you have to start with the best basic movement such as our 3030, based on one of the best 3 hands movement in the history of mechanical watches i.e. the 1504 Eterna movement developed in the 60s. This movement was the basis for the famous 2892 ETA movement. And yes, of course we will move into complications, in fact we have two under development right now.

Question: Do you see Eterna ever getting back to the sort of production figures of the 1940s – between 50,000 and 100,000ı

Ernst Seyr: Production was around 100,000 in the 1940s and yes, we are aiming to hit 50,000 within three to four years from now. And they will be mostly mechanical. Eterna Milestones

1856 November 7, Dr. Josef Girard and schoolteacher Urs Schild create the company that
later became known as Eterna.

1906 The founding of Fabrique Eterna, Schild Frères & Co. The Eterna name, used previously on the dials, becomes part of the company name.

1914 Eterna presents the first wristwatch with an alarm at the Swiss national Exhibition.

1926 The first watch-cigarette lighter. Each time the flame was ignited, the watch was wound up.

1930 The smallest volume-production Baguette wristwatch with its ‘baguette’ movement is launched and enjoys great popularity with the ladies.

1931 The manufacture of the first alarm clock with an 8-day movement.

1932 Theodor Schild divides Eterna into two distinct companies:
1. Eterna SA for the manufacture of precision watches.
2. ETA SA for the production of movement blanks.

1947 One of the first sports watches, the Eterna Kon Tiki, is used by the crew of Thor Heyerdahl’s balsa boat Kon Tiki, in the 97 day 7,600 kilometre Pacific crossing.

1948 Creation of the Eterna-Matic. For the first time ball bearings were used to mount
the rotor onto a movement with automatic winding. The five ball bearings of the Eterna-Matic becomes the symbolic trademark for Eterna.

1956 In celebration of the brand’s 100th anniversary, the highly successful ‘extra slim’ Centenaire wristwatch collection is introduced.

1958 The first volume-produced Eterna-Matic Kon Tiki sports watch is launched.

1962 The Eterna-Matic 3000 at 3.4 mm thick becomes the slimmest automatic wristwatch.

1970 The introduction of the Eterna Sonic, the brand’s first electronic wristwatch.

1976 The Eterna Royal Quartz Kon Tiki, with date and water-resistance to 100 metres,becomes the slimmest quartz watch in the world.

1979 The Eterna Linea Quartz Squelette at 1.5 mm is the slimmest quartz watch
ever produced.

1980 ETA and Eterna set the absolute record with the Eterna Linea Museum at just
0.98 mm thick. Eterna awarded the Grand Prix de l’Excellence Européenne.

1981 Launch of the Eterna CXXV

1984 The PCW group takes over Eterna SA.

1986 With the Eterna Galaxis – ‘Poetry in blue’ – the brand penetrates the luxury watch segment.

1994 The renaissance of the classic Kon Tiki sports watch.

1995 F.A. Porsche takes over Eterna SA.
The new Pininfarina models from Eterna are introduced. 1935 and Art Deco models.

2004 The revolutionary Porsche Design Indicator, a chronograph with combined mechanical- digital chronometer display, is launched at BaselWorld.