Wednesday, June 20, 2012

OUT OF TOWN FROM 18.6.2012 - 28.6.2012


SEPANJANG TEMPOH DARI  20.6.2012 HINGGA 29.6.2012 SAYA DAN ISTERI TELAH KE EDINBURGH, SCOTLAND UNTUK MENGHADIRI KONVOKESYEN ANAK PEREMPUAN SAYA YANG BERJAYA MEMPEROLEHI IJAZAH SARJANAMUDA SAINS AKTUARI KELAS PERTAMA DI HARRIOT WATT UNIVERSITY.


PADA 23.6.2012 SAYA DAN KELUARGA TELAH MELAWAT DUBLIN, IRELAND SELAMA 3 HAR. DI DUBLIN , KAMI HANYA BERSIAR-SIAR DUBLIN CITY DAN SHOPPING AJE. TEMPAT SHOPPING FAVOURITE THE PENNIES. BARANG-BARANG HARGA MURAH SAMA MACAM PRIMARK, UK.

Dublin Pictures
TripAdvisor

Thursday, June 14, 2012

AUTHENTIC VINTAGE LECOULTRE LARGE TANQ GENTS WRISTWATCH (SOLD)






BRAND/JENAMA: AUTHENTIC VINTAGE JAEGER LECOULTRE LARGE TANQ GENTS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1940's
MODEL: TANQ
CRYSTAL/CERMIN: ACRYLIC
MOVEMENT/ENJIN: JAEGER LECOULTRE 17 JEWELS MANUAL WINDING MOVEMENT BY VACHERON CONSTATIN AXN CAL. 460/CT
DIAL COLOR: GOLD TONE SUB-SECOND AT 6:00
FUNCTION/FUNGSI: HOUR, MINUTE, SECOND
HANDS/JARUM: GOLD TONE METAL HANDS
MARKERS/TANDA WAKTU: RAISED GOLD TONE ARABIC AND ARROW HEAD MARKERS
CASING : 10K GOLD FILLED TOP AND STAINLESS STEEL BACK
LUGS: 18mm
MEASUREMENT/UKURAN: 35mm DIAMETER INCLUDING CROWN and 39mm LUG TO LUG
BEZEL: -
DITANDA/ENGARVED BACK CASING: -
CROWN: UNSIGNED ORIGINAL GP CROWN
STRAP/TALI: GENUINE LIZARD LEATHER BAND
SIZE STRAP/SAIZ TALI: 8.5" FULL LENGHT
DISCONTINUED LECOULTRE MODEL... RAREST!
EXCELLENT CONDITION, KEEPING GOODTIME AND RECENTLY SERVICED
PRICE/HARGA: (SOLD TO TN SHEIKH FROM PJ)

A BRIEF HISTORY OF LE COULTRE WATCHES
A brilliant inventor and self-taught watchmaker, Antoine-LeCoultre founded his first workshop in 1833, following the invention of a machine to produce watchmaking pinions. Ever since, the Manufacture Jaeger-Lecoultre has developed constantly around the founder's original workshops.
Surprisingly enough, it was neither a physicist nor an engineer who first measured the micron; it was Antoine LeCoultre, in 1844. He had created watch components that were so perfect no tool could actually detect their degree of inaccuracy. He followed that up by inventing the world's most accurate instrument: the Millionometer, which served as a benchmark for over half a century.
In 1847, LeCoultre created a revolutionary system that was to do away with the need for keys to rewind and set watches. His simple and brilliant solution was a pushbutton that activated a lever to switch from one function to another. It was the first keyless winding mechanism, and the first reliable system that eliminated the need for keys to wind or set a watch.
In 1866, when Swiss watchmaking was still structured around small home-run workshops, Antoine LeCoultre and his son Elie decided to bring together under one rood the many skills involved in making watches, and installed a steam-driven machine to operate their new tools. LeCoultre & Cie thus became the first Manufacture in the Vallée de Joux.
It was in 1903 when the Parisian Edmond Jaeger set Swiss watchmakers the challenge of producing ultra-thin calibres. It would lead to the Calibre 145, the world's thinnest mechanical movement, measuring no more than 1.38 mm, and the friendship of Antoine LeCoultre's grandson, Jacques-Devid LeCoultre. These two men would give a rise to a range of horological wonders, and eventually the birth of the Jaeger-LeCoultre brand in 1937.
In the year 1908, the Manufacture created its first rectangular-shaped calibre in response to the challenge created to miniaturize watches to wear on the wrist. By the "Roaring 20s" (1920s), very small ladies' wristwatches were all the rage, but extreme miniaturization always led to a loss of reliability and precision. The Duoplan brilliantly solved this problem by arranging its parts on split levels. It would lead to the world's smallest movement, Calibre 101. Outdoing the Calibre 145, Jaeger-Lecoultre miniaturized the Duoplan caliber to the extreme, weighing in at barely one gram and comprising of 74 parts. Its record is still unmatched to this date.
Since its founding, the Manufacture has created and produced over 1,000 different calibres in many varieties. Over 200 patented inventions have contributed to the progress of Swiss watchmaking in the field of movements, as well as that of cases, bracelets, dials, and watch functions.

VERY RARE VINTAGE AUTHENTIC JAEGER LeCoultre GENTS MILITARY WRISTWATCH



BRAND/JENAMA: AUTHENTIC VINTAGE JAEGER-LECOULTRE GENTS MILITARY WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1940's
MODEL: MILITARY
CRYSTAL/CERMIN: ACRYLIC
MOVEMENT/ENJIN: JAEGER-LECOULTRE 17 JEWELS MANUAL WINDING MOVEMENT CAL. 478 S/N352421
DIAL COLOR: CREAM TONE
FUNCTION/FUNGSI: MILITARY
HANDS/JARUM: LUMINOUS BROWN BLUE METAL HANDS (NO LONGER LUMED)
MARKERS/TANDA WAKTU: LUMINOUS ARABIC MILITARY MARKERS (NO LONGER LUMED)
CASING : SOLID STAINLESS STEEL/KELULI SEPENUHNYA
LUGS: 16mm
MEASUREMENT/UKURAN: 33mm DIAMETER INCLUDING CROWN and 36mm LUG TO LUG
BEZEL: SOLID STAINLESS STEEL
DITANDA/ENGARVED BACK CASING: S/N 298511
CROWN: ORIGINAL CROWN - UNSIGNED
STRAP/TALI: GENUINE BROWN LEATHER BAND
SIZE STRAP/SAIZ TALI: 8.5" FULL LENGHT
DISCONTINUED LECOULTRE MODEL... RAREST!
BEAUTIFUL PATINA DIAL, GOOD CONDITION AND KEEPING TIME
PRICE/HARGA: RM3,500 (NEGOTIABLE/BOLEH DIRUNDING)

A BRIEF HISTORY OF LE COULTRE WATCHES
A brilliant inventor and self-taught watchmaker, Antoine-LeCoultre founded his first workshop in 1833, following the invention of a machine to produce watchmaking pinions. Ever since, the Manufacture Jaeger-Lecoultre has developed constantly around the founder's original workshops.
Surprisingly enough, it was neither a physicist nor an engineer who first measured the micron; it was Antoine LeCoultre, in 1844. He had created watch components that were so perfect no tool could actually detect their degree of inaccuracy. He followed that up by inventing the world's most accurate instrument: the Millionometer, which served as a benchmark for over half a century.
In 1847, LeCoultre created a revolutionary system that was to do away with the need for keys to rewind and set watches. His simple and brilliant solution was a pushbutton that activated a lever to switch from one function to another. It was the first keyless winding mechanism, and the first reliable system that eliminated the need for keys to wind or set a watch.
In 1866, when Swiss watchmaking was still structured around small home-run workshops, Antoine LeCoultre and his son Elie decided to bring together under one rood the many skills involved in making watches, and installed a steam-driven machine to operate their new tools. LeCoultre & Cie thus became the first Manufacture in the Vallée de Joux.
It was in 1903 when the Parisian Edmond Jaeger set Swiss watchmakers the challenge of producing ultra-thin calibres. It would lead to the Calibre 145, the world's thinnest mechanical movement, measuring no more than 1.38 mm, and the friendship of Antoine LeCoultre's grandson, Jacques-Devid LeCoultre. These two men would give a rise to a range of horological wonders, and eventually the birth of the Jaeger-LeCoultre brand in 1937.
In the year 1908, the Manufacture created its first rectangular-shaped calibre in response to the challenge created to miniaturize watches to wear on the wrist. By the "Roaring 20s" (1920s), very small ladies' wristwatches were all the rage, but extreme miniaturization always led to a loss of reliability and precision. The Duoplan brilliantly solved this problem by arranging its parts on split levels. It would lead to the world's smallest movement, Calibre 101. Outdoing the Calibre 145, Jaeger-Lecoultre miniaturized the Duoplan caliber to the extreme, weighing in at barely one gram and comprising of 74 parts. Its record is still unmatched to this date.
Since its founding, the Manufacture has created and produced over 1,000 different calibres in many varieties. Over 200 patented inventions have contributed to the progress of Swiss watchmaking in the field of movements, as well as that of cases, bracelets, dials, and watch functions.

Saturday, June 9, 2012

AUTHENTIC VINTAGE ZENITH GENTS WRISTWATCH (SOLD)









/JENAMA: AUTHENTIC VINTAGE ZENITH GENTS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1950's
MODEL:CLASSIC
CRYSTAL/CERMIN: ACCRYLIC 
MOVEMENT/ENJIN: ZENITH 19 JEWELS MANUAL WINDING CAL. 2532 CHRONOMETER MOVEMENT
DIAL COLOR: CREAM
FUNCTION/FUNGSI: HOUR, MINUTE, SUB SECOND AT 3:00 
HANDS/JARUM: GOLD TONE METAL HANDS 
MARKERS/TANDA WAKTU: RAISED GOLD TONE ARABIC MARKERS
CASING : SOLID STAINLESS STEEL
LUGS: 18mm 
MEASUREMENT/UKURAN: 35mm DIAMETER W/O CROWN and 41mm LUG TO LUG
DITANDA/ENGARVED BACK CASING:
CROWN: ORIGINAL UNSIGNED SS CROWN
STRAP/TALI: NEW BLACK CROCO PRINT LEATHER BAND
SIZE STRAP/SAIZ TALI: 8.5"
GOOD CONDITION, KEEPING TIME AND RARE FIND
PRICE/HARGA: SOLD (MR RIZAL FROM SHAH ALAM)
SOLD RM1000

Zenith was founded in 1865 in Le Locle, Switzerland by a 22-year-old clockmaker named Georges Favre-Jacot. Unlike competitors at the time, Zenith made its own movements. By 1875, Zenith employed almost a third of the town’s population to manufacture its pocket watches.
Acclaim for the company's products came fairly quickly. There was a gold medal at the Swiss National Exhibition in 1896, followed by a first prize for chronometers at a Neuchâtel Observatory competition in 1903. By the 1920's, Zenith had introduced its first wristwatches, which were cased in gold and reflected the Art Deco sensibility of the day.
Despite significant global disturbances such as the Great Depression in the 1930's and World War II, production increased until the 1950's, when Zenith was one of the unquestioned leaders in Swiss watchmaking (in that decade, its calibers won prizes from the Neuchâtel Observatory five years in a row).
A typical vintage Zenith dress wristwatch from 1955 had an 18k rose gold case, a silver dial, and a hand-stitched black patent alligator strap. Inside was a 135 caliber, manual-movement chronometer, which at the time was state of the art.
Sports models such as the Pilot, designed to compete with the Rolex Explorer, appeared in the 1960's, but the biggest news of that decade was the 1969 launch of Zenith’s El Primero chronograph movement. Watches from this era with this movement inside are among the most collectible vintage Zenith wristwatches available.
Work on this marvel of watchmaking (150 individual stamps were required to manufacture all its tiny parts) had begun in 1962. Despite subsequent advances in technology, El Primero remains the only integrated chronograph caliber with automatic winding in both directions, and the only mechanical movement to vibrate at a rate of 36,000 beats per hour, making it accurate to within a tenth of a second.
Zenith has a long reputation for the quality and precision of their watches, with 1,565 1st-place precision awards to date. Zenith, is one of the few Swiss watch brands that make their own mechanical movements - the Elite (standard movement) and the El Primero (chronograph). The El Primero movement has a frequency of 36,000 alternations per hour. This high rate allows a resolution of 1/10th of a second and a potential for greater positional accuracy over the more typical chronometer frequency of 28,000 alt per hour.

Ironically, at the same time that Zenith introduced it's greatest movement, quartz arrived to the watch world, an invention that would almost destroy the traditional swiss watch industry in the subsequent years. Zenith takes on the quartz challenge, preserving its precious tooling and waiting for the inevitable comeback of the mechanical movements. While many watch manufacturers ceased to exist during this rough years, Zenith was able to persist in part thanks to supplying its El Primero movement to other prestigious watch makers, the most famous being the Rolex Daytona.

The turn of the century saw Zenith reinvent itself and modernize its timepieces. In 2002 at the Basel watch fair, Zenith launched 4 new movements and 14 new models that represented an overwhelming 52 new variations. There have been several innovations made by Zenith in the 2000's and many new models have been launched. Currently, Zenith has been launching a collection of sport-chic watches entitled DEFY, and are further progressing the modernity of their timepieces.

Zenith was purchased by luxury giant LVMH (Louis Vuitton Moet Hennesy) in November 1999, becoming one of several brands in LVMH's watch and jewelry division.

Presently, Zenith markets five watch lines, including the Chronomaster, Class, Port-Royal, Vintage, Defy, Star and the all new Omnipotence.

AUTHENTIC VINTAGE GLASHUTTE SPEZICHRON HI BEAT 28,800 GENTS WRISTWATCH









BRAND/JENAMA : GLASHUTTE 
MODEL : RETRO
MOVEMENT/ENJIN :SUPERB SPEZICRON HI BEAT 22800 GLASHUTTE GUB 22 RUBIES AUTOMATIC MOVEMENT CAL.11-27
ORIGIN/BUATAN : GERMANY
NO. SIRI/SERIAL NO. : 894257
CIRCA/TAHUN : 1970's
CASING/KEMASAN : GOLD PLATED & STAINLESS STEEL BACK 
FUNCTION/FUNGSI : HOUR, MINUTES, SECOND, NON QUICK DATE
DIAL: GOLD TONE
CROWN: UNSIGNEDGOLD TONE
BEZEL: -
MARKINGS/TANDA JENAMA : DIAL, CASEBACK, MOVEMENT
BAND/TALI :
 NEW GENUINE RED LEATHER BAND FIT 8" WRIST
HIDDEN LUGS SIZE: 20mm
BAND WIDTH: 20mm
LENS/CERMIN : ACCRYLIC CRYSTAL
MEASUREMENT/UKURAN : 42mm WITH CROWN X 44mm LUG TO LUG
WATER RESISTANT: NOT STATED
CONDITION/KONDISI : EXCELLENT WORKING CONDITIONAND KEEPING TIME
PRICE/HARGA: RM1500 (NEGOTIABLE)
MARKET VALUE FOR THIS PREOWNED TIME PIECE IS RM2000
LISTING: RM990  SOLD:RM700

Brief History of Glashutte Watches

Glashutte Original was created in 1845, when the German master watchmakers, Ferdiand Al Lange, Julius Assmann, Ludwig Strasser, Johannes Durrstein, Adolf Schneider, Strasser and Rohde, Ernst Kassiske settled in the region of Glasshutte. These master watchmakers were awarded various gold model at the world exhibition and international competitions, thus creating the foundation and reputation of watching making industry of Glashutte. In 1878, Moritz Grossmann founded the German School of Watchmaking, hence building groundwork for more skillful watchmakers in the region of Glashutte and transforming the region into a reputed symbol of watchmaking excellence.
In the beginning of World War II, the watch manufactories in Glasutte was still in the production of military watches for the Navy and Air Force. Later, in the last day of War World II, Glashutte was bombed from the sky and the factories were badly destroyed. The reminding unaffected factories merged and found the VEB Glashutter Uhrenbetriebe under the rule of East German state.

Friday, June 8, 2012

AUTHENTIC VINTAGE SOLID 14K GOLD WITTNAUER GENTS DRESS WATCH (SOLD)












BRAND/JENAMA : AUTHENTIC VINTAGE SOLID 14K GOLD WITTNAUER GENTS DRESS WATCH
MODEL : BY LONGINES
MOVEMENT/ENJIN : Manual Winding Cal. 11AR8 - 17 Jewels Swiss Movement
ORIGIN/BUATAN : Longines/Wittnauer Swiss
NO. SIRI/SERIAL NO. : -
CIRCA/TAHUN : 1960's
CASING/KEMASAN : SOLID 14K GOLD
FUNCTION/FUNGSI : HOUR, MINUTES, and SWIPE SECOND
DIAL: BLACK with  ARABIC MARKERS 3,6,9,12
BEZEL: SOLID 14K GOLD
MARKINGS/TANDA JENAMA : DIAL, MOVEMENT
BAND/TALI :
 GENUINE ORIGINAL BLACK LEATHER BAND FIT 8" WRIST
LUGS SIZE: 18mm
BAND WIDTH: 120mm
LENS/CERMIN : HARDLEX ACCRYLIC CRYSTAL
MEASUREMENT/UKURAN : 36mm WITHOUT CROWN X 42mm LUG TO LUG
WATER RESISTANT: NOT TESTED
CONDITION/KONDISI : EXCELLENT WORKING CONDITION 
PRICE/HARGA:SOLD (MR LI FROM S.JAYA))
SOLD RM1500
SOLD RM

HISTORY OF LONGINES-WITTANAUER WATCHES
As soon as Ernest Francillon opened a small manufacturing plant, which started to produce the following year, the story of Longines started in 1866. Francillon, who was the grandson of Auguste Agassiz (a pioneer of Swiss horology whose name appears on wrist and pocket watches of high-quality), learned his trade at his grandfather's watch assembly shop, the "comptoir". He would finally become director of the shop, but this thirty-two-year old man got acquainted with the limits of the comptoir and the areas in which he would be more likely to have a better production.
The first Longines watches arrived in America in 1868. A few years later, Longines was awarded a gold medal for precision and reliability at the Universal Exposition of Vienna. To prevent himself from imitation, Francillon decided to trademark the dials on his watches with a winged clepsydra and the word "Longines".A clepsydra is an ancient device which measured time by marking the regulated flow of water though a small opening. Looking carefully at the centre of the Longines trademark a small box that represents this device is seen.
The company eventually departed from this procedure fairly quickly because there are several Longines watches that do not have the logo. In 1889, Longines provided five chronometers to the Italian explorer Luigi Amedeo, who did his best to reach the North Pole. His failure is hardly noted in history books, but the mark Longines'illuswtrious history as the watch choice by explores and adventurers.
In 1904, Longines furnished chronometers to a U.S. naval exploration of the North Polar Region. Unfortunately, Robert E. Peary was the first to reach the North Pole in 1909. Longines, unfortunately, missed the chance to be part of that event. At the beginning of 1900s, Longines started to express an interest in gentlemen's wrist watches and joined other Swiss makers which showed the same interest as well.
The Longines Co. states that the first wrist watch was cased in 1905. The first wrist chronographs to appear in the sports market were seen in 1910s. Moreover, Longines produced military watches for World War, some of the, with pierced shrapnel covers, "demi-hunter" cased varieties, and others for being used at sea and in the air.
Around 1920 - 1930s the golden years for Longines started. The factory had a remarkable growth from 20 to 2.500 workers, who produced more than 122.000 pieces every year. Longines would be recognized as the constant and steady companion of many pioneering aviator in a decade that aeroplanes and airships were recognized as military and exploration tools of great importance. Aeroplanes started to experience several problems such as magnetism, moisture, low temperatures, issues which had to be overcome right away. And Longines was acquainted with theses issues after having experienced the Artic cold temperatures. It was during this era that Longines would produce its most famous two wrist watches -- the Weems and the Lindbergh models. (The Lindbergh is also referred to as the Hour Angle Watch.) In 1930, Admiral Richard E. Byrd would arrive to the South Pole for the first time. His trips would always find him with a Longines on his wrist.
The A. Wittnauer Co. would become the exclusive sales agent for Longines in1880. This relationship lasted for the next 114 years. In 1936, the Wittnauer family sold A. Wittnauer Co. and renamed the Longines-Wittnauer Co. the name became so pervasive that some people think that the watches are synonymous. But, of course, they are not. Their movements are distinct and not interchangeable with one another.
World War II and beyond
The company began to produce military issue watches during the Second World War. Most of these watches were for the European forces. In 1994, Longines and Wittnauer parted company, and Swiss giant SMH, which holds title to Hamilton, Omega and Tissot, got the name.
Chronographs
The company started to show its affinity with sporting events during the 30s and 40s, producing a lot of unusual types of chronographs. Many were manufacturer with Longines's own movement, unlike the rest of the companies which would rather buy chronograph from other companies. Therefore, the Longines chronographs, those which were produced from the 20s to the 50s are highly prized and have their own separate niche in the collecting world.
The best of Longines's chronograph movements was said to be the Caliber 13 ZN. It was first released in Longines' 2-register models, but was later adapted for use in its 3-register models. The following chronographs would show movements made by Valjoux and others. These are not recognized nearly as collectible as the chronographs with Longines' own movements.

AUTHENTIC VINTAGE SWISS WALDMAN GENTS DRESS WRISTWATCH








BRAND/JENAMA: AUTHENTIC VINTAGE SWISS WALDMAN GENTS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1960
MODEL: DRESS
CRYSTAL/CERMIN: ACCRYLIC
MOVEMENT/ENJIN: SWISS PL 21 JEWELS MANUAL WINDING MOVEMENT CAL.701
DIAL COLOR: GOLD TONE
FUNCTION/FUNGSI: HOUR, MINUTE, SWIPE SECOND AND NON QUICK SET RED DATE AT 3:00
WATER RESISTANT: NONE STATED
HANDS/JARUM: LUMINOUS GOLD TONE 
MARKERS/TANDA WAKTU: RAISED GOLD TONE MARKERS
CASING : GOLD PLATED BEZEL AND STAINLESS STEEL BACK 
LUGS: 20mm 
MEASUREMENT/UKURAN: 35m DIAMETER INCLUDING CROWN AND 40mm LUG TO LUG
BEZEL: GOLD PLATED FLUTTED BEZEL
DITANDA/ENGARVED BACK CASING: -
CROWN: ORIGINAL GP CROWN
STRAP/TALI: GENUINE BLACK LEATHER 
SIZE STRAP/SAIZ TALI: 8.5"
KEEPING TIME AND RECENTLY SERVICED
PRICE:RM250 (NEGOTIABLE)
LIST RM220.00 SOLD RM


AUTHENTIC VINTAGE SWISS BULER PRESIDENT STYLE GENTS WRISTWATCH (SOLD)









BRAND/JENAMA: AUTHENTIC VINTAGE SWISS BULER PRESIDENT STYLE GENTS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1970
MODEL: DRESS
CRYSTAL/CERMIN: ACCRYLIC
MOVEMENT/ENJIN: SWISS 17 JEWELS MANUAL WINDING MOVEMENT CAL.532
DIAL COLOR: SILVER TONE CHAMPAGNE 
FUNCTION/FUNGSI: DAY AT 12:00 AND DATE AT 3:00
WATER RESISTANT: NOT STATED
HANDS/JARUM: GOLD TONE 
MARKERS/TANDA WAKTU: RAISED ARROW MARKERS
CASING : GOLD PLATED TOP AND STAINLESS STEEL BACK
LUGS: 20mm 
MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN AND 42mm LUG TO LUG
BEZEL: GOLD PLATED FLUTTED BEZELER
DITANDA/ENGARVED BACK CASING: S/N 22898
CROWN: ORIGINAL BRONZE CROWN
STRAP/TALI: RICE BEAD GOLD PLATED/SS BRACELET 
SIZE STRAP/SAIZ TALI: 8.5"
EXCELLENT CONDITION, KEEPING GOODTIME AND RECENTLY SERVICED
PRICE:SOLD;
SOLD RM300.00 


TO VIEW CURRENT MODEL OF BULER WATCH PLEASE VISIT BULER WEBSITE


BRIEF INFORMATION ON BULER WATCHES

The Buler company was founded, in 1945, by the SSIH group. (Société Suisse de l'Industrie Horlogère). The Buler-watch factory, being a child of the second half of the 20th century, was - fortunately - not bound by old traditions. Indeed, it was a young firm which, in regard to technical, structural as well as social issues was no longer applying yesterday’s approaches, but embracing pioneering methods. This was one of Buler’s strong aspects on which the company has built the world-famous reputation of its products.

In 1954 the founders, Charles and Albert Buhler, withdrew from the company and Walter Rufli took over the management of the firm. At that time 15 workers were occupied in a rather small atelier at the Oelestrasse. However, after only a short time under the new management, the premises used no longer responded to the needs for expansion and the new management took a bold step forward in the search for a solution.

In 1956 Buler moved into a new and modern factory situated at the foot of the Jura-mountains at the Solothurnstrasse in the nice village of Lengnau. There, many new opportunities came into reach, which, thanks to an excellent organization, could be completely seized. From this new factory no less than one million Swiss watches would be delivered yearly to 65 countries spread out all over the world.

1957:
Further Milestones in the development of the firm were the foundation of an extensive pension fund for the staff and the increase of the share-capital in 1957.

At that time watch-manufacturers produced mechanical watches. Buler watches offered a real alternative to those of its competitors in the same price range, and the company soon became one of the leading mass producers of pin-lever-watches. 
1960:
Due to growing demand for Buler-watches, the production capacity became insufficient, so that, again, a new important step had to be undertaken, namely, a second enlargement of the Buler-factory, by adding a new big wing turning to the Jura-mountains. This new building, divided in working-halls, offices and a storeroom also contained special technical ateliers and leisure-rooms for the staff and was completed in the summer of 1960 and production begun after the Watchmakers’ holiday. To celebrate this further development of the Buler factory, a nicely arranged inauguration was held on 29th October 1960 and the doors opened to the population in the area who took an extensive view into all departments of the new factory.

The new construction fell into a period of new technical inventions for the watch-industry and Buler invested into new manufacturing equipment matching the latest developments. By applying entirely new methods of fabrication, Buler was able to keep offering a really up-to-date service.

Indeed, at the advent of quartz watches, which replaced the mechanical watches, Buler started to build up their image as a streamlined brand in the middle and upper price range. This was an essential step on which Buler built its present worldwide reputation.

Buler was also a leader in some other aspects. Owing to remarkable social accommodations and thanks to a special choice in skilled labor an excellent working atmosphere was prevailing in the company. The entire staff was working under the motto: “Teamwork above all!” Under the capable management of Mr. Walter Rufli, it became possible to attain a high working standard within an amazingly short period of time. This was the cornerstone that ensured the prosperity and constant growth of this young and dynamic company.

In 1971, Buler launched the CENTURY automatic watch, an original design with hours and minutes displayed by disks.
1990:
Changes in the top management affect the otherwise smooth business policy of Buler which was finally taken over by a private entrepreneur in 1990.
A new and dynamic management immediately started to re-establish the balance between the well-defined concept the company had and the brand’s worldwide reputation, launching some new and very successful models such as the Ocean Conqueror, Sea Legend… etc.

A renewed determination of the new management combined with attractive new Buler collections caught the interest of emerging new markets such as the Far East.