Monday, May 7, 2012


  • Manufacturer: Heuer 
  • Retail: RM9,000 preowned 
  • Circa: 1970s Original Steve McQueen model 150.501 S/N 359188
  • Diameter: not including crown 42mm
  • Lug tip to Lug tip: 47Mm
  • Distance between lugs: 20Mm
  • Thickness: 15Mm
  • Case condition: Very good, minor scratches on back case and tiny scratches on the bezel
  • Case Metal: PVD Black Stainless steel 
  • Dial condition: Very good-excellent, minor blemishes
  • Dial Color: Black 
  • All the words on dial: Monza Heuer Automatic Chronograph 
  • Numerals: Stick markers
  • Hands: Index with red accents
  • All words on case and case back Heuer - Leonidas SA Swiss Stainless steel 
  • Movement Type: Automatic Cal.15
  • Movement Condition: Very good, has been keeping good time 
  • All words/numbers on movement: Seventeen 17 jewels unadjusted Swiss Heuer Cal 12 
  • Jewel count: 17 jewels 
  • Crystal: Acrylic, overall good, some minor scratches and scuffs
  • Crown: Fluted, snaps and winds well on left side
  • Bracelet and total watch length: 9 ¾" in length
  • Total Watch weight: 104.1 Grams 
  • Bracelet Material: New Non Heuer Black/Red Stripe Nato Textile Strap
  • Clasp or buckle: Black 
  • Warranty: None
  • Engravings or Personalization's: None
  • Box: None
  • Papers: None
  • Manuals: None
  • Accessories: None


    Commencing in the mid-1960s, Heuer was part of a partnership (with Breitling and Hamilton) that sought to introduce the world's first automatic chronograph. Seiko (a Japanese watch manufacturer) and Zenith (a Swiss watch manufacturer) were also seeking to be the first to offer these chronographs. These projects were conducted in secret, as none of the competitors wanted the other companies to be aware of their efforts. Most agree that the Heuer-Breitling venture was first to introduce their new line of automatic chronographs to the world wide market, with Heuer-Breitling-Hamilton holding lavish press conferences in Geneva and New York, on 3 March 1969, to show their new lines of chronographs.

    Heuer's first automatic chronographs were the Autavia, Carrera and Monaco. These were powered by the Cal 11 and Cal 12 movements (12-hour chronograph); Cal 14 movement (12-hour chronograph and additional hand for GMT / second time-zone) and the Cal 15 movement (30-minute chronograph). Unusually, the winding crown was on the left, with the pushers for the chronograph on the right. The earliest of Heuer's Cal 11 chronographs (from 1969) were named "Chrono-Matic". In the early 1970s, Heuer expanded its line of automatic chronographs to include the Daytona, Montreal, Silverstone, Calculator, Monza and Jarama models, all of them powered by the Caliber 15 movement.
    Several of the automatic Heuer chronographs powered by the Caliber 11 series of movements are associated with automobile racing and specific drivers. Steve McQueen wore a blue Monaco in the 1971 movie, Le Mans (with this model now referred to as the "McQueen Monaco") and Swiss Formula One star Jo Siffert customarily wore a white-dialed Autavia with black registers. In 1974, Heuer produced a special version of the black-dialed Autavia that was offered by the Viceroy cigarette company, in a special promotion for $88. The Viceroy advertisements for this promotion featured racer Parnelli Jones, this version of the Autavia got to be called the "Viceroy".

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