Saturday, October 30, 2010

AUTHENTIC LARGE BREITLING SICURA CHRONOGRAPH GENTS WRISTWATCH








BRAND/JENAMA: RARE COLLECTION VINTAGE SICURA BREITLING CHRONOGRAPH GENTS WRISTWATCH

CIRCA/TAHUN: 1960's

MODEL: CHRONOGRAPH

CRYSTAL/CERMIN: CLEAN/BERSIH

MOVEMENT/ENJIN: SWISS EBAUCHES 17 JEWELS CHRONOGRAPH MANUAL WINDING MOVEMENT

DIAL: 3 TONES BLACK/WHIT/RED

HANDS/JARUM: SILVER TONE WITH SECOND SWIPE HAND

MARKERS/TANDA WAKTU: ROTATING SLIDE RULED ARABIC MARKER

CASING : STAINLESS STEEL BACK WITH BASE METAL TOP

MEASUREMENT/UKURAN: 42mm DIAMETER WITH CROWN AND 44mm LUG TO LUG

CROWN: ORIGINAL CROWN

BEZEL: BLACK WITH WHITE MARKER UNI DIRECTIONAL DIVER BEZEL

STRAP/TALI: 8" STAINLESS STEEL BRACELET

DISCONTINUED MODEL... VERY RARE AND HARD TO FIND!

WORKING, GOOD CONDITION AND KEEPING TIME/SANGAT SEMPURNA, TEPAT MASA DAN BERFUNGSI

PRICE : RM1,200.00 (NEGOTIABLE/BOLEH DIRUNDING)

LISTING: RM1200.00 SOLD:
History of Sicura and Breitling Watches

History in the commercial register of the Breitling, formerly Sicura AG

Entry in the Commercial Register:
02/05/1955
Legal Head Office:
Grenchen (SO)
Former name * Sicura Montres SA

Purpose of the company

Manufacture, sale and development of all products and components for watches, jewelry and jewelry industry for the manufacture of instruments and accessories of aviation for the textile and leather industry, optical instruments and other various accessories. Breitling AG Grenchen, Old names:

- Montres Sicura SA Grenchen

- Watches Sicura AG Grenchen

- Sicura Grenchen Watch Company Ltd.

The current Sicura/Breitling SA is the continue of Sicura/Breitling history and its founded in 1955. The history of Breitling on the brand name, than is the name Breitling-Laederich the first Breitling brand in the year 1840, not G. Leon Breitling and not Leon G. Breitling SA in 1884.
Leon Breitling and his son Gaston never used the brand name Breitling on their watchs, only after the death of Gaston Breitling in 1927 the Leon G. Breitling SA started with the brand name Breitling on the dial.

Breitling 1884 was only a marketing joke of E. Schneider, when he invented his first new Chronomat in 1984. Of the current Breitling company. The current company prefers to celebrate the Anniversary of Leon, Gaston, and Willy Breitling's company. Note that the current company only switched from Sicura AG to Breitling AG in 1993. The very early 1980s watches sometimes had cases marked for Sicura. I think Breitling The Book has some very interesting pages on the transition.

Breitling Laederich is an older company, but there is no known connection to the company founded in 1884 by Leon Breitling. It is misleading to confuse the two companies.

There is no known advertising or catalog copy that shows "Breitling" on the dial of a watch before the mid-/late- 1930s. Many sellers will offer pieces arguing otherwise. However, that all watches made by the company founded by Leon Breitling in 1884 will show a mark of the company on the movement, sometimes under the dial. Most horlogeries don't accept an older Breitling as real until they see a mark known to be used by the company on the movement. The exception is the 1940s, when only the marks on the cases identify a real Breitling

In May 1955, sole proprietorship named "Joh. Gobber, Horlogerie", Grenchen bought stock company's foundation, it has been run by Ernest Schneider. Mr. Schneider acquired property rights of "Montres Breitling" in Geneva in 1979, a trademark which had been held by the Breitling family since 1884. The Geneva based production was transferred to "Montres Sicura AG" in Grenchen, which adopted the name of Breitling AG in 1993.' 'Former name: Montres Sicura SA; as of 29.11.1993: Breitling AG'

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