VINTAGE HIGHKY COLECTIBLE ERNEST BOREL MEN'S WRISTWATCH (SOLD)

BRAND/JENAMA: VINTAGE ERNEST BOREL GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: BOREL

CRYSTAL/CERMIN: ACRYLIC CLEAN / ACRYLIC BERSIH

MOVEMENT/ENJIN: SWISS 23 JEWELS AUTOMATIC MOVEMENT

DIAL COLOR: SILVER/PERAK

FUNCTION/FUNGSI: DAYDATE WITH DAY CHINESE CHARACTER

HANDS/JARUM: SILVER/ PERAK

MARKERS/TANDA WAKTU: SILVER RAISED BATON/BATON PERAK

CASING : SOLID TAINLESS STEEL / KELULI SEPENUHNYA

LUGS: 20mm

MEASUREMENT/UKURAN: 40mm DIAMETER WITH CROWN and 42mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: SHOCK RESISTANT, AUTOMATIC

CROWN: GOLD PLATED/ SADUR EMAS

STRAP/TALI: ORIGINAL BOREL SS BRECELET / RANTAI KELULI ORI BOREL

SIZE STRAP/SAIZ TALI: 8.5"

KEEPING TIME, GOOD CONDITION AND NO LONGER PRODUCED BY EB

SOLD TO MR LEE FROM SEREMBAN

History Of Ernest Borel Watch

Ernest Borel is a watch manufacturer founded in 1856 in Neuchatel, Switzerland. They have traditionally focussed on export markets outside Europe. They won several awards in the late 19th century including first place in the 1866 Neuchatel observatory timing accuracy competition. This was viewed by the company as an important marketing strategy for increasing the brand's value, since the Neuchatel observatory was famed at the time for its time keeping accuracy. In 1876 they were awarded the "Premium Award" in Philadelphia, USA and in 1878 won the only "Precious Premium Award" given to the Swiss watch and clock industry in Paris that year.

Ernest Borel currently produces traditionally styled Automatic and Quartz movement wrist watches for men and women. The majority of their product line are fashion and dress watches, with a quartz chronograph line. They have recently discontinued their diving line, "deep blue".

This is speculated to be a brand positioning attempting, with the company choosing to focus on a traditional and conservative image. This is in keeping with the fact that their designs are often of a similar style to Longines.

The manufacturer's life-time warranty on movements, sets Ernest Borel apart from most competitors.

The brand is a second-tier Swiss brand, competing with brands such as Tissot, Enicar, Oris, Titoni and Sandoz. Its major approach to the market appears to be price-based, but without sacrificing the quality expected of a Swiss made watch.

The prices of their watches range from the low hundreds of USD up to the mid thousands of USD.

Ernest Borel appears to be focussing their marketing on China at present, with the opening of a dedicated Ernest Borel shop in Beijing in late 2007. This also reflects the marketing strategy of their competitors.