BRAND/JENAMA: AUTHENTIC DANIEL MINK GENTS DRESS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 2000's
MODEL: MARINE SG SQUARE DRESS WATCH
CRYSTAL/CERMIN: CLEAN SAPPHIRE CRYSTAL
MOVEMENT/ENJIN: ETA 7 JEWELS SWISS MOVEMENT
DIAL COLOR: WHITE
FUNCTION/FUNGSI: HOUR AND MINUTE
HANDS/JARUM: GOLD TONE
MARKERS/TANDA WAKTU: GOLD TONE STICK MARKERS
CASING : GOLD PLATED CASE AND SOLID STAINLESS STEEL BACK
BEZEL: GOLD PLATED
LUGS: 18mm
MEASUREMENT/UKURAN: 33mm DIAMETER W/O CROWN and 39mm LUG TO LUG
DITANDA/ENGARVED BACK CASING: MODEL NO. 2141, DANIEL MINK LOGO, STAINLESS STEEL BACK, SWISS MADE AND S/N 21 041
CROWN: UNSIGNED GP CROWN
STRAP/TALI: ORIGINAL DANIEL MINK BROWN LIZARD LEATHER BAND
SIZE STRAP/SAIZ TALI: 8.5"
LIKE NEW, EXCELLENT CONDITION, KEEPING TIME AND RECENTLY SERVICED
PRICE/HARGA: RM850 (NEGOTIABLE) RRP WHEN NEW IS USD750
Daniel Mink Relaunches
Daniel Mink’s marketing hiatus is about to end. The 20-year-old Swiss watch brand has been occupied in recent years with strenuous product development, paying off debts and refinancing. Now it’s on the verge of a worldwide relaunch, with two new flagship watch collections and newfound marketing power, courtesy of its U.S. Distributor, the Montreaux Group. The target: jewelry stores and better department stores.
Daniel Mink’s long-term goals are fewer stores, more marketing and retail support. Distribution will be more selective than in the past – not to exceed 100 stores in 1998.
More aggressive marketing includes Daniel Mink billboards, now popping up in large cities such as New York and Los Angeles. Ads will grace buses, phone kiosks and television programs like VH1’s “My Generation.” It is the exclusive watch sponsor of the popular program.
Daniel Mink hadn’t advertised to the consumer in about four years. Now it’s backed by a multimillion-dollar consumer and trade blitz. The ad budget has been increased about fivefold, says Mitchell Caplan, vice president of marketing. “We wanted to be quiet and concentrate on product development rather than sales,” he says. “Without substantial advertising in the U.S., it would have been a choppy effort. We want a full-blown effort.”
That effort includes a generous co-op program, as well as redesigns of the watch line itself, the packaging and displays.
The two new watch collections are called Intrinsic and Pentimento. The Intrinsic line features automatic movements, sapphire crystals on front and back, power reserve meters and date windows. It comes in steel with silver or black dial on a bracelet or genuine alligator strap; an 18k gold bezel is available. The Intrinsic Collection retails from $1,395 to $2,095.
Pentimento, inspired by Daniel Mink’s tradition, derives its name from a painting technique. The line, which debuted at the recent Basel Fair, showcases sapphire crystals, engraved crowns and casebacks, and a crocodile strap, steel bracelet or 18k gold and steel bracelet. A women’s model is distinctive in 18k gold and steel with diamonds. Pentimento retails up to $2,995.
Daniel Mink also plans to relaunch its 1900 collection in 1999 – just in time for the year 2000. The Montreaux Group is looking to acquire other watch brands in the future, according to Caplan. "
Daniel Mink’s marketing hiatus is about to end. The 20-year-old Swiss watch brand has been occupied in recent years with strenuous product development, paying off debts and refinancing. Now it’s on the verge of a worldwide relaunch, with two new flagship watch collections and newfound marketing power, courtesy of its U.S. Distributor, the Montreaux Group. The target: jewelry stores and better department stores.
Daniel Mink’s long-term goals are fewer stores, more marketing and retail support. Distribution will be more selective than in the past – not to exceed 100 stores in 1998.
More aggressive marketing includes Daniel Mink billboards, now popping up in large cities such as New York and Los Angeles. Ads will grace buses, phone kiosks and television programs like VH1’s “My Generation.” It is the exclusive watch sponsor of the popular program.
Daniel Mink hadn’t advertised to the consumer in about four years. Now it’s backed by a multimillion-dollar consumer and trade blitz. The ad budget has been increased about fivefold, says Mitchell Caplan, vice president of marketing. “We wanted to be quiet and concentrate on product development rather than sales,” he says. “Without substantial advertising in the U.S., it would have been a choppy effort. We want a full-blown effort.”
That effort includes a generous co-op program, as well as redesigns of the watch line itself, the packaging and displays.
The two new watch collections are called Intrinsic and Pentimento. The Intrinsic line features automatic movements, sapphire crystals on front and back, power reserve meters and date windows. It comes in steel with silver or black dial on a bracelet or genuine alligator strap; an 18k gold bezel is available. The Intrinsic Collection retails from $1,395 to $2,095.
Pentimento, inspired by Daniel Mink’s tradition, derives its name from a painting technique. The line, which debuted at the recent Basel Fair, showcases sapphire crystals, engraved crowns and casebacks, and a crocodile strap, steel bracelet or 18k gold and steel bracelet. A women’s model is distinctive in 18k gold and steel with diamonds. Pentimento retails up to $2,995.
Daniel Mink also plans to relaunch its 1900 collection in 1999 – just in time for the year 2000. The Montreaux Group is looking to acquire other watch brands in the future, according to Caplan. "
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