VINTAGE TITUS OFFICER MILITARY GENTS WRISTWATCH

VINTAGE TITUS OFFICER MILITARY GENTS WRISTWATCH

CIRCA 1940's

WHITE DIAL (PORCELAIN? NOT SURE) NO CRACK

SUB SECOND DIAL AT 6:00

NEW ACRYLIC CRYSTAL IS CLEAN WITH NO CRACK OR SCRATCHES

THE 17 JEWEL TITUS SWISS MANUAL WINDING MOVEMENT

LUMINOUS BLACK METAL HANDS (NO LONGER LUMED)

LUMINOUS BLACK ARABIC MILITARY MARKERS (NO LONGER LUMED)

ROSE GOLD PLATED CASE STAINLESS STEEL BACK MEASURES APPROXIMATELY 33mm INCLUDING THE CROWN AND 37mm LUG TO LUG

UNSIGNED CROWN

NEW BLACK LEATHER BAND FITS 8.5" WRIST

WORLD WAR II MODEL...VERY RARE FIND!

EXCELLENT CONDITION AND KEEPING TIME

PRICE: PERSONAL COLLECTION

HISTORY OF TITUS WRISTWATCHES Paul Ditisheim (1868-1945), a well-known watchmaker and inventor, was an extremely prominent figure in the Swiss watch industry of his time. In 1887, he named one of the initial models he created, Titus, and thus the brand Solvil et Titus was born. Solvil, an abbreviation of Sonvilier, is the Jura village in which a factory for making watch components stood and Titus was a highly talented and skilled Roman Emperor of the first century. Ditisheim was immensely interested in researching and manufacturing chronometers, and was extremely successful at it, demonstrated by the fact that his products hold records for precision as deemed by the prestigious international trials carried out by the Royal Observatories of Kew-Teddington and Neuchâtel. His products ranged greatly from navigational-purposed watches to chronometers with automatic display of sunrise and sunset time to the minute each day; from watches with perpetual calendars to ones that could strike and incorporated chimes, from chronometers with equations of time to many others with many complicated features. Marketed under approximately thirty brands, all of these chronometers and watches substantiated his creativity, skill and innovational abilities. In 1930, Ditisheim handed Solvil et Titus over to Paul-B. Vogel, who foresaw the necessities of broadening the market for watches and of creating an international distribution system. As the demand for exclusive articles was being overtaken by the mass market demand and assisted by the fact that the Swiss watch industry made impressive progress after World War Two, Solvil et Titus expanded. This meant an approach consisting of more dynamic commercial methods as well as a revolution in watch conception and manufacturing.Between 1950 and 1970, the watch market developed rapidly throughout the world. In 1963, the Société des Garde-Temps S.A (SGT) was created, and Solvil et Titus became one of the members of this important group. New geographic, sociological and economic markets started to appear and in the 70s, Solvil et Titus was made available in the Asian market. Solvil et Titus launched its first series of romantic TV commercials in 1988, starring diva Anita Mui. Evoking a love story set in old Shanghai, the debut campaign promoted a watch line based on the theme of antiquity and proved immensely successful. As a result, sales of Solvil et Titus watches skyrocketed, with the brand becoming a symbol of romantic expression. Even today, the Chinese advertising slogan “天長地久” (translated as "Love lost is perhaps the love that remains with you for all time”) is widely remembered.The Solvil et Titus brand image was reinforced and enhanced by a further series of extremely compelling and moving advertisements. Featuring superstars such as Dave Wang Chieh, Chow Yun Fat and Andy Lau as well as world-renowned footballer Ryan Giggs, they have become classics of Hong Kong’s advertising industry. After its success in Hong Kong, Solvil et Titus expanded its sales and marketing activities to Singapore, Malaysia, Thailand, Taiwan and Mainland China. Since then, Solvil et Titus has become a popular watch brand throughout the region.Nevertheless, the public’s attitude towards love was influenced by changes taking place in the society. People were more reluctant to make a commitment to a lifelong love. As a trendy brand, Solvil et Titus redefined its brand image and adopted a new slogan “Follow My Own Time” to appeal to the independent nature of the modern society.