BRAND/JENAMA: AUTHENTIC VINTAGE SOLID 14K GOLD BENRUS DIAMONDS GENTS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1960's
MODEL: DIAMOND DRESS WATCH
CRYSTAL/CERMIN: ACRYLIC
MOVEMENT/ENJIN: BENRUS 17 JEWELS MANUAL MOVEMENT
DIAL COLOR: GOLD TONE TONE
FUNCTION/FUNGSI: HOUR, MINUTE, SUB SECOND SECOND
HANDS/JARUM: SOLID WHITE GOLD WITH GENUINE DIAMONDS (0.30 CARAT)
MARKERS/TANDA WAKTU: RAISED GOLD TONE ARROW HEAD & ARABIC MARKERS
CASING : SOLID 14K GOLD
LUGS: UNIQUE FROG LEG LUG size 18mm
MEASUREMENT/UKURAN: 35mm DIAMETER with CROWN and 38mm LUG TO LUG
BEZEL: SOLID 14K GOLD BEZEL
DITANDA/ENGARVED BACK CASING: BENRUS 14K GOLD~557447
CROWN: ORIGINAL SOLID 14K GOLD BENRUS CROWNS
STRAP/TALI: NEW GOLD PLATED BULOVA SPIEDEL BAND
SIZE STRAP/SAIZ TALI: 9.5" FULL LENGHT
DISCONTINUED MODEL... ALARM SET AND VERY LOUD!
EXCELLENT CONDITION, KEEPING GOODTIME
PRICE/HARGA: USD1K (NEGOTIABLE)
LISTING USD1K SOLD RM0.00
A BRIEF HISTORY OF BENRUS WATCHES
Although the company went out of business in 1977, large numbers of
their well made and dependable fine Benrus watches are available as
vintage collectors’ items.
Way back in 1921 three brothers called Oscar, Ralph and Benjamin Lazrus
founded the Benrus Watch Company. History doesn’t tell us why Benjamin
was the brothers’ name that was chosen but the company name, Benrus, is a
combination of the first syllable of his name and the second syllable
of their family name. Benrus watches is sometimes mistaken for a Swiss
watch making company because early in its history the American owned and
operated company leased one floor of factory space from a Swiss owned
watch making company that was located in La Chaux de Fonds in
Switzerland. Their reason for doing this was to help to circumvent the
draconian regulations against the use of Swiss watch movements in
foreign time pieces. The earliest models of Benrus watches featured
precision movements made by the Schild Company, a well known and
established Swiss watch maker. The first watch casings from the Benrus
Watch Company are not marked with their brand name due to the Swiss
regulations discussed previously.
In the decade of the 1930’s the innovative and creative styling of
Benrus watches started to attract quite a following. Their chic designs
featured such innovations as cushion watches and rectangular shaped
watch casings. It was during this period of time that the Benrus Watch
Company first became well known to the American consumer market. The
company continued to be known as a leader in style and design in the
watch making industry. During the 1940’s they made a range of fine time
pieces that are avidly sought after by vintage watch collectors today.
Perhaps the most famous of these was the manually winding calendar
watch.
Other brands that sold under the Benrus name were
SOVEREIGN
BELFORTE
In
the 1960's through the late 70's, Benrus made military issue watches
used by the Army and Navy. These were issued to servicemen fighting in
the Vietnam War.
Early
in the 1960's Ben and Ralph Lazrus were in their 70's and ready for
retirement. By the mid to late 70's Benrus Incorporated was a
diversified manufacturer of a number of consumer products. Companies
included: Benrus Watch Co. Watches, Wells, Inc. Jewelry, and Destino,
Ltd. - Christian Dior Products. An attempt to consolidate all the
various manufacturing enterprises under one roof proved to be a much
more expensive move than anyone calculated, and a final blow to the
company which subsequently filed bankrupt in 1977.
The
company was then sold, and after passing through several more hands,
came under the ownership of the Hampden Company, which also owned
"Fantasy Diamonds", with factories in both the Virgin Islands and
Chicago. An attempt was made to bring back the Benrus brand under
Hampden/Fantasy, which was somewhat successful but short lived. Among
others, a reissue of Vietnam service watches proved very popular.