AUTHENTIC VINTAGE BELFORTE MEN'S ALARM WRISTWATCH (SOLD)

BRAND/JENAMA : BELFORTE BY BENRUS

MODEL : PACER 700 - ALARM

CIRCA : 1960's

ORIGIN/BUATAN : SWISS
NO. SIRI/SERIAL NO. :

CIRCA/TAHUN : 1970's

CASING/KEMASAN : SOLID STAINLESS STEEL

MOVEMENT/PERGERAKAN : BENRUS 17 JEWELS MANUAL MOVEMENT
DIAL: SILVER/PERAK
HANDS: SILVER TONE
BEZEL: SS

MARKINGS/TANDA JENAMA : DIAL & BACK CASING

BAND/TALI : NEW 8.5" TWO SIDE TWO COLOR BROWN/STRIPES NATO TEXTILES BAND (COST ME RM70.00)
CROWN: ORIGINAL BELFORTE CROWN
LUGS SIZE: 18mm
BAND WIDTH: 18mm

LENS/CERMIN : HARDLEX MINERAL

MEASUREMENT/UKURAN : 37mm X 42mm LUG TO LUG
WATER RESISTANT: -

CONDITION/KONDISI : GOOD CONDITION, ALARM WORKING AND KEEPING TIME
PRICE/HARGA: SOLD TO CIKGU ZAKI FROM TAMAN MEDAN

BRIEF HISTORY OF BENRUS, SOVEREIGN AND BELFORTE WATCHES Benrus Watch Company was an American (family run) company. It was founded in New York City in 1921 by three brothers - Benjamin, Ralph, and Oscar Lazrus. The ambitious brothers were Romanian immigrants. The name "BENRUS" was a combination of Benjamin Lazrus first and last names. Hence "BEN"jamin laz"RUS". On 14 May 1923, Lazarus acquired the legal protection of the trademark Benrus from the Swiss federal office for intellectual property.

The original company headquarters were located in the Hippodrome building on 44th street in Manhattan. While some watch assembly took place there, but the bulk of the manufacture took place in Switzerland. Benrus owned a factory in la Choux de Fond where watches were assembled. This was run by the first woman to run a major Swiss company. At the time all Swiss watches and parts were controlled by the Swiss cartel who provided Benrus with the movements and parts. Benrus also had a factory in Waterbury CT which is where they made the cases for Benrus watches. The company would later own factories in France, St. Thomas, and Virgin Islands in the late 50's early 60's. The WWII years were a period of gigantic growth for Benrus. Contrary to popular belief, Benrus, like many other watch manufacturers of the time, manufactured watches for WWII servicemen. Most US companies (including watch companies) were brought into the war effort to produce items for military use. Benrus was no different. They had top secret government assignments to manufacture timing devices for use in bombs and weapons. They also continued to sell watches to civilians as they were still able to ship their Swiss movements by sea via Lisbon. The extremely limited supply of affordable watches meant big profits for the company as consumers snapped up whatever watches Benrus could make.

Post-War, Benrus designers went to work fashioning beautiful and dazzling watches that expressed post war civilian life. The resulting designs from Benrus were unique and exaggerated. Designs from this period, with fancy bezels and lugs. The company produced memorable watches like the "Embraceable" - a one piece watch that was slipped on like a bracelet, and also the "Citation" which was named after a famous racehorse of the time. It was a very exciting time for the Benrus Watch Company who played a large role in the Retro-Modern period as we know it. Watches from this period are becoming very collectible today.

Production steadily expanded throughout the 1940's and into the 1950's. Supplies of high quality Swiss movements were not only readily available, but were also inexpensive for Benrus to buy. This was due to high volume and a strong relationship with the Swiss cartel. Benrus even had a German company supplying ebauche movements and parts. The company was positioned perfectly... just as with cars and houses, America was ready to buy a new watch. By the beginning of the 1950s, Benrus was the 3rd largest watch producer in the United States, second to Hamilton Watch, and Bulova. They had also earned a strong reputation for making quality timepieces.

Other brands that sold under the Benrus name were

SOVEREIGN
BELFORTE

In the 1960's through the late 70's, Benrus made military issue watches used by the Army and Navy. These were issued to servicemen fighting in the Vietnam War.

Early in the 1960's Ben and Ralph Lazrus were in their 70's and ready for retirement. By the mid to late 70's Benrus Incorporated was a diversified manufacturer of a number of consumer products. Companies included: Benrus Watch Co. Watches, Wells, Inc. Jewelry, and Destino, Ltd. - Christian Dior Products. An attempt to consolidate all the various manufacturing enterprises under one roof proved to be a much more expensive move than anyone calculated, and a final blow to the company which subsequently filed bankrupt in 1977.

The company was then sold, and after passing through several more hands, came under the ownership of the Hampden Company, which also owned "Fantasy Diamonds", with factories in both the Virgin Islands and Chicago. An attempt was made to bring back the Benrus brand under Hampden/Fantasy, which was somewhat successful but short lived. Among others, a reissue of Vietnam service watches proved very popular.

VINTAGE SWISS MADE OMIKRON MILITARY MEN'S WRISTWATCH (SOLD)

BRAND/JENAMA: AUTHENTIC OMIKRON MILITARY GENTS WRISTWATCH

MADE IN/BUATAN: SWISS .

CIRCA/TAHUN: 1960's

MODEL: MILITARY

CRYSTAL/CERMIN: CLEAN ACCRYLIC CRYSTAL / BERSIH TANPA CALAR

MOVEMENT/ENJIN: SWISS 17 JEWELS MANUAL MOVEMENT

DIAL COLOR: BLACK/HITAM

FUNCTION/FUNGSI: HOUR, MINUTES AND SUB-SECONDS

HANDS/JARUM: SILVER TONE

MARKERS/TANDA WAKTU: LUMINOUS ARABIC

CASING : BASE METAL CHROME TOP AND STAINLESS STEEL BACK (SOME BRASING ON CROWN BUT STILL PLEASANTLY& NICE LOOKING OVERALL)

LUGS: 18mm

MEASUREMENT/UKURAN: 39mm DIAMETER WITH CROWN and 42mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: OMIKRON ELEPHANT LOGO

CROWN: CHROME PLATED UNSIGNED

STRAP/TALI: NEW TWO SIDED BLACK/COLOR STRIPES NATO TEXTILE NATO BAND (COST ME RM70.00)

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION, RECENTLY SERVICE & KEEPING TIME

PRICE/HARGA: SOLD TO MR YEE FROM PENANG

AUTHENTIC VINTAGE HIGHLY COLLECTIBLE SEIKO TURTLE 6309-7040 GENTS DIVER WRISTWATCH (SOLD)

BRAND/JENAMA : SEIKO DIVERS WRISTWATCH FOR GENTS

MODEL : 6309-7040 TURTLE CUSHION TYPE DIVERS

MOVEMENT/ENJIN :6309

ORIGIN/BUATAN : JAPAN
NO. SIRI/SERIAL NO. : 4D0897

CIRCA/TAHUN : 1970's

CASING/KEMASAN : SOLID STAINLESS STEEL

MOVEMENT/PERGERAKAN : SEIKO AUTOMATIC 21 JEWELS
DIAL: BLACK
BEZEL: UNI-DIRECTIONAL PEPSI BEZEL

MARKINGS/TANDA JENAMA : DIAL,BACK CASING, RUBBER BANDS

BAND/TALI : ORIGINAL SEIKO BLACK RUBBER DIVING STRAP
LUGS SIZE: 20mm
BAND WIDTH: 24mm

LENS/CERMIN : HARDLEX MINERAL

MEASUREMENT/UKURAN : 44mm X 46mm LUG TO LUG
WATER RESISTANT: 150 METERS

CONDITION/KONDISI : MINT, EXCELLENT WORKING CONDITION AND KEEPING TIME
PRICE/HARGA: RM550 (SOLD TO MY NEW BUYER FROM P.PAUH, PENANG)

About 6309-7040

n 1976 Seiko introduced its third generation 6309-704x divers to replace its ageing 6105-811x models which was due to be phased out a year later. Oh, by the way when I use the "x" in a caseback number (e.g. 704x), it covers all variations of the watch. In other words, it includes both the 6309-7040 and 6309-7049 models which are essentially similar. The last digit denotes the export market the watch was intended – in this case a -7040 is for most overseas countries while a -7049 is specifically for the North American mark.

The 6309-704x is easily identified by its fat cushion styled case (it was in fact, the only other cushion cased Seiko diver other than its predecessor, the 6105-811x), round index markers and the distinctive sword-like cross. Early 6309-704x divers were made at Seiko Japan’s Suwa factory while later batches were assembled in Seiko’s overseas plant in Hong Kong (now part of China).

For some reason Seiko decided to discontinue the cushion case look and its 2nd generation 6309-729x models adopted a slimmer case, almost similar to the contemporary 7s26-002x divers (such as the SKX007) that is being sold today. It also sported all-rectangular hour markers and a V-shaped 12 o’clock index.

By and large, many vintage Seiko enthusiasts prefer the 6309-704x model over the 6309-729x types. My guess is that the 6309-704x feels more comfortable on the wrist due to its expanded case shape and has that very classic vintage Seiko diver look. Another matter is the quality of the dial itself. You can easily find a used 6309-704x with almost pristine looking dials but looking for an equally well preserved 6309-729x dial is a real challenge

About Seiko
In 1877, at the age of 18, Kintaro Hattori set up business repairing the Western-style clocks that were becoming increasingly popular in Japan. By 1892, Hattori was manufacturing his own clocks in a factory he called Seikosha, from the words "seiko" meaning "exquisite," "success," or "miniature," and "sha" meaning "house." The company grew and prospered, producing its first wristwatch in 1913 and launching the Seiko brand in 1924. Technological innovation has always been a driving force in the company's history. Key milestones include Seiko's introduction of the world's first quartz watch in 1969, and its successful launch, in 1988, of the Kinetic, the world's first battery-free watch with quartz accuracy. Today, the Seiko brand continues to stand for state-of-the-art technology, as well as superior quality and refined design.

From Humble beginnings, Kintaro Hattori’s Vision for Seiko has become reality. A consuming passion for excellence - imprinted in our Corporate DNA passed from generation to generation. Seiko, for 125 years committed to the art and science of time.

A culture of innovation connects a 19th century Tokyo clock shop with 20th century advances in timekeeping to an extraordinary 21st century "quiet revolution." Continually driven by dedication and passion, established a multitude of world’s first technologies… transforming the principles of timekeeping.

The first quartz wristwatch – changed the history of time.

The first Kinetic – marked a new era in quartz watch technology.

In 1969, Seiko Astron, the first quartz wristwatch - was introduced.

In an instant, Seiko exponentially improved the accuracy of wristwatches –And Seiko technology firmly established today’s standard in Olympic and sports timing.

1984, another celebrated first – Kinetic Technology – powered by body movement.

Kinetic – a quartz mechanism with unparalleled accuracy –the driving force behind more world’s firsts.

Kinetic Chronograph – the next generation of high performance timekeeping.

Kinetic Auto Relay – automatically resets to the correct time.

Kinetic Perpetual - combining the date perfect technology of perpetual calendar with the genius of Kinetic Auto Relay.

And now Kinetic Direct Drive – move, and the watch is powered automatically. Or hand wind it and see the power you are generating in real time.

In the realm of fine watches, time is measured by Seiko innovation – A heritage of dedication to the art and science of time.

AUTHENTIC VINTAGE HIGHLY COLLECTIBLE SEIKO TURTLE 6309-7040 GENTS DIVER WRISTWATCH (SOLD)

BRAND/JENAMA : SEIKO DIVERS WRISTWATCH FOR GENTS

MODEL : 6309-7040 TURTLE CUSHION TYPE DIVERS

MOVEMENT/ENJIN :6309

ORIGIN/BUATAN : JAPAN
NO. SIRI/SERIAL NO. : 4D4849

CIRCA/TAHUN : 1970's

CASING/KEMASAN : SOLID STAINLESS STEEL

MOVEMENT/PERGERAKAN : SEIKO AUTOMATIC 21 JEWELS
DIAL: BLACK
BEZEL: UNI-DIRECTIONAL BLACK BEZEL

MARKINGS/TANDA JENAMA : DIAL,BACK CASING, RUBBER BANDS

BAND/TALI : ORIGINAL SEIKO BLACK RUBBER DIVING STRAP
LUGS SIZE: 20mm
BAND WIDTH: 24mm

LENS/CERMIN : HARDLEX MINERAL

MEASUREMENT/UKURAN : 44mm X 46mm LUG TO LUG
WATER RESISTANT: 150 METERS

CONDITION/KONDISI : MINT, EXCELLENT WORKING CONDITION AND KEEPING TIME
PRICE/HARGA: RM550 (SOLD TO MR FAIRIZ FROM KUCHAILAMA, KL)

About 6309-7040

n 1976 Seiko introduced its third generation 6309-704x divers to replace its ageing 6105-811x models which was due to be phased out a year later. Oh, by the way when I use the "x" in a caseback number (e.g. 704x), it covers all variations of the watch. In other words, it includes both the 6309-7040 and 6309-7049 models which are essentially similar. The last digit denotes the export market the watch was intended – in this case a -7040 is for most overseas countries while a -7049 is specifically for the North American mark.

The 6309-704x is easily identified by its fat cushion styled case (it was in fact, the only other cushion cased Seiko diver other than its predecessor, the 6105-811x), round index markers and the distinctive sword-like cross. Early 6309-704x divers were made at Seiko Japan’s Suwa factory while later batches were assembled in Seiko’s overseas plant in Hong Kong (now part of China).

For some reason Seiko decided to discontinue the cushion case look and its 2nd generation 6309-729x models adopted a slimmer case, almost similar to the contemporary 7s26-002x divers (such as the SKX007) that is being sold today. It also sported all-rectangular hour markers and a V-shaped 12 o’clock index.

By and large, many vintage Seiko enthusiasts prefer the 6309-704x model over the 6309-729x types. My guess is that the 6309-704x feels more comfortable on the wrist due to its expanded case shape and has that very classic vintage Seiko diver look. Another matter is the quality of the dial itself. You can easily find a used 6309-704x with almost pristine looking dials but looking for an equally well preserved 6309-729x dial is a real challenge

About Seiko
In 1877, at the age of 18, Kintaro Hattori set up business repairing the Western-style clocks that were becoming increasingly popular in Japan. By 1892, Hattori was manufacturing his own clocks in a factory he called Seikosha, from the words "seiko" meaning "exquisite," "success," or "miniature," and "sha" meaning "house." The company grew and prospered, producing its first wristwatch in 1913 and launching the Seiko brand in 1924. Technological innovation has always been a driving force in the company's history. Key milestones include Seiko's introduction of the world's first quartz watch in 1969, and its successful launch, in 1988, of the Kinetic, the world's first battery-free watch with quartz accuracy. Today, the Seiko brand continues to stand for state-of-the-art technology, as well as superior quality and refined design.

From Humble beginnings, Kintaro Hattori’s Vision for Seiko has become reality. A consuming passion for excellence - imprinted in our Corporate DNA passed from generation to generation. Seiko, for 125 years committed to the art and science of time.

A culture of innovation connects a 19th century Tokyo clock shop with 20th century advances in timekeeping to an extraordinary 21st century "quiet revolution." Continually driven by dedication and passion, established a multitude of world’s first technologies… transforming the principles of timekeeping.

The first quartz wristwatch – changed the history of time.

The first Kinetic – marked a new era in quartz watch technology.

In 1969, Seiko Astron, the first quartz wristwatch - was introduced.

In an instant, Seiko exponentially improved the accuracy of wristwatches –And Seiko technology firmly established today’s standard in Olympic and sports timing.

1984, another celebrated first – Kinetic Technology – powered by body movement.

Kinetic – a quartz mechanism with unparalleled accuracy –the driving force behind more world’s firsts.

Kinetic Chronograph – the next generation of high performance timekeeping.

Kinetic Auto Relay – automatically resets to the correct time.

Kinetic Perpetual - combining the date perfect technology of perpetual calendar with the genius of Kinetic Auto Relay.

And now Kinetic Direct Drive – move, and the watch is powered automatically. Or hand wind it and see the power you are generating in real time.

In the realm of fine watches, time is measured by Seiko innovation – A heritage of dedication to the art and science of time.

NEW IN BOX ~ AUTHENTIC LEONARD SPHERE LADIES WRISTWATCH

AUTHENTIC NEW SWISS MADE LEONARD SPHERE LADIES WRISTWATCH

SHINNING BLUE SAPPHIRE DIAL WITH DATE WINDOW AT 3 O'CLOCK

SAPPHIRE CRYSTAL IS CLEAN, NO CRACK NO SCRATCHES

SWISS ETA 7 JEWELS QUARTZ MOVEMENT

SERIAL NO. SP2Q1090 NO. 649

SILVER TONE METAL HANDS

SILVER TONE TICK AND ARABIC MARKER

STAINLESS STEEL CASE MEASURES APPROXIMATELY 32m INCLUDING THE CROWN AND 34mm LUG TO LUG. CROWNED IS PROPERLY SIGNED

LEONARD STAINLESS STEEL DOUBLE CLASP BAND FITS 8.5" WRIST

WATCH WORKING AND KEEPING TIME

NEW IN BOX, OUTER BOX AND PAPERS - LUXURY WATCH FOR MEN . YOUR CHANCE TO WEAR THE LUXURY WATCH, TO VIEW VARIOUS LATEST MODEL LEONARD WATCVHES, PLEASE SURF LEONARD WATCH WEBSITE

OFFER PRICE IS FOR RM2,500.00

BRIEF INFORMATION ON LEONARD WRISTWATCHES

Leonard watches are a leading name that many people will recognize from the world of Haute Couture. Now that Leonard Watches have been designed, time itself is the winner. The designs of Leonard are contemporary and all of Leonard courturier�s creative instincts and stringent standards have gone into this savvy line of watches. They incorporate the finest Swiss workmanship and Leonard watches appeal to assertive personalities of the men and women who know good quality.

The Screen collection is designed for the contemporary person who possesses good taste and demands good quality and refuses to stand for second best. The gold and black design of one of the selection is sophisticated and will make any event special. The Sphere series symbolizes our planet with a circle as the traditional mark of excellence. Leonard's Sphere gushes with its own style. The Curve collection has reinterpreted the chunky, horizontal rectangle of the Screen collection with curved models stretched into elongated barrel shapes that are typical of Leonard's style. One thinks of art gallery openings, the opera, a rock concert, or designer coffee house when wearing these timeless pieces.

For those who insist of being in style, check out some of the Sex and the City episodes as well as photos of Halle Berry 'all adorned in these trendy Leonard watches.

NEW IN BOX ~ AUTHENTIC LEONARD SPHERE AUTOMATIC GENTS WRISTWATCH (SOLD)

AUTHENTIC NEW SWISS MADE LEONARD SPHERE AUTMATIC MEN'S WRISTWATCH

SHINNING BLUE SAPPHIRE DIAL WITH DATE WINDOW AT 3 O'CLOCK

SAPPHIRE CRYSTAL IS CLEAN, NO CRACK NO SCRATCHES

SWISS ETA 25 JEWELS AUTOMATIC MOVEMENT

SERIAL NO. SP1A10 NO. 476

SILVER TONE METAL HANDS

SILVER TONE TICK AND ARABIC MARKER

STAINLESS STEEL CASE MEASURES APPROXIMATELY 45m INCLUDING THE CROWN AND 45mm LUG TO LUG. CROWNED IS PROPERLY SIGNED

LEONARD STAINLESS STEEL DOUBLE CLASP BAND FITS 8.5" WRIST

WATCH WORKING AND KEEPING TIME

NEW IN BOX, OUTER BOX AND PAPERS - LUXURY WATCH FOR MEN . YOUR CHANCE TO WEAR THE LUXURY WATCH, TO VIEW VARIOUS LATEST MODEL LEONARD WATCVHES, PLEASE SURF LEONARD WATCH WEBSITE

SOLD TO MR SOHAI FROM PERLIS

RM1800

BRIEF INFORMATION ON LEONARD WRISTWATCHES

Leonard watches are a leading name that many people will recognize from the world of Haute Couture. Now that Leonard Watches have been designed, time itself is the winner. The designs of Leonard are contemporary and all of Leonard courturier's creative instincts and stringent standards have gone into this savvy line of watches. They incorporate the finest Swiss workmanship and Leonard watches appeal to assertive personalities of the men and women who know good quality.

The Screen collection is designed for the contemporary person who possesses good taste and demands good quality and refuses to stand for second best. The gold and black design of one of the selection is sophisticated and will make any event special. The Sphere series symbolizes our planet with a circle as the traditional mark of excellence. Leonard's Sphere gushes with its own style. The Curve collection has reinterpreted the chunky, horizontal rectangle of the Screen collection with curved models stretched into elongated barrel shapes that are typical of Leonard's style. One thinks of art gallery openings, the opera, a rock concert, or designer coffee house when wearing these timeless pieces.

For those who insist of being in style, check out some of the Sex and the City episodes as well as photos of Halle Berry' all adorned in these trendy Leonard watches.

AUTHENTIC VINTAGE OMEGA CONSTELLATION PIEPAN WITH RARE CAL. 501 GENTS WRISTWATCH (SOLD)

BRAND/JENAMA: HIGHLY SOUGHT AFTER! AUTHENTIC OMEGA CONSTELLATION 18K GOLD CAPPED PIEPAN CHRONOMETER GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1958 (SERIAL NO. 16032896)

MODEL: PIEPAN CHRONOMETER

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: OMEGA 24 JEWELS AUTOMATIC MOVEMENT CAL 501 - VERY RARE

DIAL COLOR: GOLD TONE CROSS HAIR PIEPAN - HALF PAN - RAREST DIAL

FUNCTION/FUNGSI: CASUAL

HANDS/JARUM: DAUPHANE

MARKERS/TANDA WAKTU: GOLDTONE BATON/BATON

CASING : 18K GOLD CAPPED & STAINLESS STEEL BACK WITH GOLD OBSERVATORY LOGO

HINGING LUGS: 18mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 41mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: -

CROWN: ORIGINAL OMEGA GP CROWN

STRAP/TALI: GENUINE BLACK CROCO LEATHER STRAP FITS 8.5" WRIST

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

SPRICE/HARGA: (SOLD TO MR NICK FROM KLIA)

LISTING RM3,800.00 SOLD RM

History of Omega Watch Co

The History of a Successful Company Omega was founded by Louis Brandt at La Chaux – de – Fonds, Switzerland in 1848 as a assembly workshop. In 1879, after his death, his two sons Louis Paul and César started the in-house manufacturing so they started having total production control. One year later, Omega moved into a small factory that became a huge one when 12 months later they bought the entire building. In 1903, they both died leaving the company in 24 years old, Paul Emile Brandt’s hands. Because of the crisis that the Second World War left, he had to work really hard in order to face the economic difficulties. He merged Omega with Tissot calling the new company SSIH. The SSIH group continued to grow and multiply under his leadership and, by the seventies, it had become Switzerland’s number one producer of finished watches and number three in the world.

In 1985, the holding company was taken over by a group of private investors under Nicolas Hayek leadership. It was immediately renamed SMH (Société suisse de Microélectronique et d'Horlogerie). SMH had a rapid growth and success becoming today's top watch producer in the world. Named Swatch Group in 1998, it now includes Blancpain and Breguet.

Gevril Men Stadium Girondolo Automatic Stainless Steel Bracelet Watch #4032 (SOLD)

Product Specifications

Watch Information
Brand Name:	GV2 Stadium Girondola Limited Edition by Gevril
Model number:	4032 Limited Edition 035/500
Part Number:	4032
Item Shape:	round
Dial window material type:	scratch-resistant-sapphire
Display Type:	analog/digital
Clasp:	Buckle
Case material:	black ticn stainless-steel
Case diameter:	43 millimeters
Case Thickness:	11 millimeters
Band material:	black ticn stainless steel bracelet
Band length:	mens
Band width:	19 millimeters
Band Color:	black ticn
Dial color:	green
Bezel material:	stainless-steel
Bezel Function:	stationary
Calendar:	Date
Special Features:	luminous
Movement:	swiss-automatic
Water resistant depth: Recommended Retail Price SOLD TO MR AZLEE FROM PETALING JAYA:	165 Fee USD3,995 (RM12,000) Negotiable - send your offer

Gevril Legacy

The Gevril watch company was begun by Jacques Gevril in the mid-1700s in La Chaux-de-Fonds, Switzerland's center of watch-making for centuries. He was a sought-after master of horology, and he created his first chronometer in 1743 and his first repetition dial in 1744. Most notably, he was called upon by the King of Spain in 1758 to produce a personal timepiece, which went over so well that Gevril was appointed as Royal Swiss Watchmaker to the Spanish Crown.

The Gevril family tradition of watchmaking was passed onto Jacques's son, Moyse Gevril, and in 1784 he achieved the status of Master Clockmaker. During the 1800s, the Gevril family expanded their art to include enameling as well as the creation of dials for their watches. Gevril timepieces are displayed in museums across Europe--most notably the Museum Geneve and the Rolex Museum (where a Gevril pocket watch is displayed in the collection personally selected by the Wilsdorf family, the founder of Rolex).

The company was purchased by Samuel Friedmann in 2000, who believed the Gevril name represented an ideal combination of history and future potential. Today's signature Avenue of Americas line is based on a case design from the 1920, which was discovered after going through Gevril's raft of historical documents and design books. It has a retro look, but is updated with a bevelled dial with raised, hand-painted numbers and straight chrono pushers for a contemporary feel.

Creating a Gevril timepiece is exhaustive, and Gevril expends years into the design and manufacture of its rare and enduring timepiece collections. It manufactures only limited edition collections, with 6,000 Gevril watches created each year and each line limited to 500 (stainless steel) or 100 (gold) pieces. The company also sources only the best materials and accoutrements, including 316L stainless steel, natural mother-of-pearl dials, Wesselton diamonds calibrated by CNC machines and Louisiana crocodile skin.