AUTHENTIC BUCHERER OFFICIALLY CERTIFIED CHRONOMETER GENTS WRISTWATCH (SOLD)

BRIEF HISTORY OF BUCHERER WATCHES

The Carl F. Bucherer brand stands for uncompromising quality as well as highly beautiful and stylish products. It combines the best in watch making craftsmanship with fine jewelry-making skills, yet the watches are created for unique and luxury people who value their time, for independent individuals, for those who make their life on their own.

The Company's background does not refer to the small watch workshop and not to the reputation of the best watchmaker in the county. Carl F. Bucherer and his wife Luiza a priori considered trade of watches as the art work building and selling a luxury life to their customers. Unlike the majority of Swiss companies who would invite their customers to their factories and demonstrate the assembly of their products, Carl F. Bucherer had his customers in his shop where he exhibited the ready models of watches at the best angles to customers to adore and realize that the items were exclusively made for the sake of each of them. That time Carl F. Bucherer did not manufacture watches of his own, he was just able to trade with them perfectly.

Bucherer watch story started in 1888 when a businessman in Flankenplatz, in the resort city Lucerne, at the Lake of Four Cantons in Switzerland, opened his first Watch And Jewelry Store along with his wife Luise. The place was not chosen out of the blue, since Lucerne was one of the most superb and fashionable places in Switzerland gathering the richest tourists in one place. In a while, Bucherer won Switzerland when he opened boutiques in several up-to-the-minute and popular resorts, like Lugano, St. Moritz and Interlaken. In 1915 Bucherer store was opened in Unter den Linden, the central street in Berlin where the luxury and stylish timepieces were in great demand.

Almost in the same period Carl Eduard and Ernst, Bucherer's sons, joined the father. Apart from the real commercial intuition inherited from their father, Ernst was a perfect watchmaker and his talent was officially recognized when he was employed as the official watch maker to William II, Kaiser of Germany. And it was him who created the first timepiece Bucherer branded. Though it was not a watch but a fine and luxury item, this exact model won popularity thanks to women models styled Art Deco.

Carl F. Bucherer brand growth is compared with that of Tiffany & Co., which grew to the reputed manufacturer from the small boutique, and in a while turned into the symbol of the American Jewelry Art. So Bucherer House is the national pride for Swiss people as well as Tiffany & Co. for Americans and Maubousin for the French nation. This company was in the top three companies next to Rolex and Omega which stayed required and reputed and continued manufacturing mechanical timepieces and magnificent watches during the crisis of mechanical watches. On the top of it, few people know about close relations between Ernst Bucherer and Hans Wilsdorf. And less know that the latter is the founder of Rolex, the watch industry. Though unlike Bucherer his name is not in the history tables.

Currently the Bucherer Company is guided by Jörg Bucherer, the grandson of the legendary grandfather. The last achievement of the company is the exclusive model by Carl F. Bucherer to honor the grandfather which includes three collections differing in style and performance. One of them is Pathos, delicate and graceful women wear line. Another one Archimedes, solid and stylish at the same time. And the third one, Patravi, is one of the trendiest hits of the season that matched unique designer watches with multifunctional mechanisms. Each one is exclusive and creative but all of them are luxury, chic and superior. Leaving alone stylish round watches of 40 mm in diameter equipped with all possible functions from Patravi that were much liked by both men and no less confident women. According to Bucherer policy, everyone is worth success and luxury life.

BRAND/JENAMA: AUTHENTIC BUCHERER OFFICIALY CERTIFIED CHRONOMETER GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: COSC CHRONOMTETER

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: BUCHERER 25 JEWELS CHRONOMETER AUTOMATIC MOVEMENT

DIAL COLOR: DUAL TONE BROWN TONE/ DUAL TONE

FUNCTION/FUNGSI: DATE AT 3:00

HANDS/JARUM: LUMINOUS GOLD TONE

MARKERS/TANDA WAKTU: LUMINOUS GOLD BATON/ BATON KEPEMASAN LUMINASI

CASING : 20 MICRON GOLD PLATED

HIDDEN LUGS: 20mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 41mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: BUCHERER LOGO, ANTI MAGNETIC~WATER RESISTANT

CROWN: SS/ KELULI

STRAP/TALI: GENUINE BLACK LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

PRICE/HARGA : SOLD TO DANNY FROM S.JAYA

LISTING RM950.00 SOLD

SUPER RARE AUNTHENTIC INVICTA LEFT HANDED MONSTER CHRONOGRAPH GENTS WRISTWATCH (SOLD)

SUPER RARE! MONSTER INVICTA LEFT HANDED CHRONOGRPAH MEN'S WATCH CIRCA 2000's

SHINNING METALLIC BLUE DIAL WITH DATE WINDOW AT 4:00

CRYSTAL IS CLEAN WITH NO CRACK NO SCRATCHES

SWISS ETA 7 JEWELS QUARTZ CHRONOGRAPH MOVEMENT

LUMINESCENT WHITE LUMINOUS HANDS

WATER RESISTANT 100 METERS (300 FEET)

LUMINESCENT SILVER TONE ARABIC MARKERS

VERY LARGE AND HEAVY STAINLESS STEEL CASE MEASURES APPROXIMATELY 58mm INCLUDING THE CROWN AND 60mm LUG TO LUG. SUITABLE FOR MEN WITH LARGE WRIST

ORIGINAL LEFT HANDED INVICTA SS SIGNED BIG CROWN

ORIGINAL INVICTA BLACK LEATHER BAND FITS 8.5" WRIST

BEAUTIFUL EXCELLENT WORKING CONDITION, KEEPING ACCURATE TIME AND ALL CHRONOGRAPH WORKING AT RESET TO ZERO

PRICE/HARGA: SOLD TO SHAHRILL FROM KERTEH

LISTING RM900.00 SOLD RM600.00

BRIEF HISTORY OF INVICTA AND SEELAND WATCHES

INVICTA was trademarked as a watch, parts, boxes, and packaging brand name by Les Fils De R. Picard, of La Chaux de Fonds, Switzerland, (founded in 1837) in 1896. By 1911 the name INVICTA was included in the companys' name. Invicta was still trading in the 1960's. The company also traded under the names Seeland Watch Co and Eno Watch Co.

VINTAGE AUTHENTIC SEKONDA POLJOT STRELA 3017 CHRONOGRAPH GENTS WATCH (SOLD)

BRAND/JENAMA: AUTHENTIC VINTAGE SEKONDA POLJOT STRELA 3017 CHRONOGRAPH GENTS WRISTWATCH - NEW OLD STOCK LIMITED EDITION 375/500

MADE IN/BUATAN: RUSSIA

CIRCA/TAHUN: 1970's

MODEL: NAVIGATOR CHRONOGRAPH

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: 19 JEWELS MANUAL WINDING CHRONOGRAPH MOVEMENT CAL.3017

DIAL COLOR: WHITE-CREAM/KRIM PUTIH

FUNCTION/FUNGSI: CHRONOGRAPH

HANDS/JARUM: LUMINOUS RED TIP SILVER TONE/ KEPERAKAN LUMINASI

MARKERS/TANDA WAKTU: LUMINOUS SILVER TONE STICKS/RANTING KEPERAKAN LUMINASI

CASING : SOLID STAINLESS STEEL / KELULI SEPENUHNYA

LUGS: 20mm

MEASUREMENT/UKURAN: 43mm DIAMETER INCLUDING CROWN and 45mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: -

CROWN: ORIGINAL SS/ KELULI

STRAP/TALI: ORIGINAL BLACK LEATHER/ KULIT BERWARNA HITAM

SIZE STRAP/SAIZ TALI: 8.5"

BEAUTIFUL EXCELLENT CONDITION, ALL CHRONOGRAPH WORKING AT RESET TO ZERO

PRICE/HARGA: RM1300.00 HOLD - FOR eBay Bidding

SOLD AT eBay FOR GBP313.00 (RM1497.00) TO LARS IVANSEN FROM SWEDEN

listing price rm1300

BRIEF INFORMATION ON SEKONDA STRELA

Rare vintage USSR Russian Military collectables, mechanical wrist watch chronograph STRELA first-class, brand 1-MChZ for Soviet Air Force Pilots 1970’s. So “Strela” caliber 3017 with big column-wheel movement and 45-minute counter was born. It was developed under the big secret. Strela intended only for command structure of Soviet Air Forces and Troop of Cosmonauts and was issued under military inspection. It never was on open sale. When the pilot retired special commission solved leave or not the watch for retiring pilot. In 1965 pilots-cosmonauts Pavel Belyayev and Alexey Leonov with the chronograph STRELA for the first time in histories of astronautics left in open cosmos. With the same watches have awarded first pilot-cosmonaut Yury Gagarin. So Strela was the first chronograph visited cosmos and the first watch visited in open space. It has a chromed case and back steel cover. On face side, dome glass is plastic. To the watch a watchband is added in a gift. The watch has been restored, checked and calibrated by a master watchmaker and is in very good running condition. This unique watch was kept till our time in very good condition. Dear buyers, you need to understand; for all antique watches I cannot guarantee excellent running and absolute time keeping accuracy even they are in good running condition also in some rare occasions - may require additional adjustment of accuracy. Photos are of the actual watch. Getting such thing you do good capital investment. Every year the price for them will increase only! This watch is a stylish acquisition for collectors, 100% satisfaction, and good present or for everyday use!

Technical information:

* Caliber 3017

* 19 jewels

* Diameter of the case with crown: 38 mm

* Diameter of dial: 33 mm

* Thickness: 12 mm

* Band size: 18 mm

BRIEF HISTORY OF SEKONDA WATCH IN UK

Sekonda is a British brand by POLJOT which was established in 1966 to offer a collection of mechanical watches which were manufactured in Russia. With extensive marketing support and superb customer service Sekonda quickly became a household name. The introduction of the quartz movement saw manufacture moved to Hong Kong and this enabled Sekonda to introduce more fashionable styles. This combination and continued marketing support led to Sekonda becoming the best selling watch brand in units in the UK in 1988, a position that is still held today.

The period since 1998 has been one of rapid change with the introduction to the worldwide market of numerous fashion brands. Whilst competition is good for every brand, these new introductions started to take market share without substantially growing the total market for watches. Sekonda still remained the number one selling brand but action had to be taken. In 2004 SEKSY was born. With many years of experience in watches the Sekonda team turned their expertise to the fashion arena and developed product aimed at the 25 to 35 age group. An instantly recognisable name meant that SEKSY could become a worldwide brand. The launch range consisted of just eleven models and with clever advertising a number of these lines soon became best sellers.

The second year saw the range expand to current levels with around thirty models. At this point Sekonda introduced a gents fashion range called ONE.

This was launched with nine models and again was backed with impactful advertising. SEKSY and ONE are meant to be different from other fashion brands but both ranges still carry the Sekonda ethos of giving the customer excellent product at competitive prices. The brands have grown each year and in 2006 the third advertising campaign for SEKSY and second for ONE, created substantial demand by going back on television through sponsorship of programmes such as 'Jack Osbourne Adrenaline Junkie', 'Ghost Hunting with Girls Aloud' and 'An Audience with Take That'. In 2007 the SEKSY range and ONE ranges will be expanded.

Stringent quality control is a feature of all Sekonda watches under all its associated brand names. Quality is never sacrificed due to commercial pressure and these standards have ensured that out of 1.6 million watches sold, less than 1% are returned.

HIGHLY COLLECTIBLE AUTHENTIC "MEN IN BLACK" HAMILTON VENTURA GENTS WRISTWATCH (SOLD)

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 2009

MODEL: HAMILTON VENTURA "MEN IN BLACK"

CRYSTAL/CERMIN: SAPPHIRE CRYSTAL

MOVEMENT/ENJIN: SWISS ETA QUARTZ MOVEMENT

DIAL COLOR: BLACK "MEN IN BLACK" WITH ELETRIC CHARGE SYMBOL

FUNCTION/FUNGSI: DRESS WATCH

HANDS/JARUM: SIVER TONE/ KEPERAKAN

MARKERS/TANDA WAKTU: SILVER TONE DOT/DOT KEPERAKAN

CASING : SOLID STAINLESS STEEL/ KELULI SEPENUHNYA

BEZEL: STAINLESS STEEL

LUGS: 20mm

MEASUREMENT/UKURAN: 35mm DIAMETER INCLUDING CROWN and 52mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: HAMILTON~ H LOGO~S/N:H244110~WATER RESISTANT~50M~SWISS MADE~

CROWN: ORIGINAL SS/ KELULI

STRAP/TALI: ORIGINAL HAMILTON GENUINE BLACK LIZARD WITH DOUBLE FOLDED CLASP/ TALI KULIT ORI HAMILTON

SIZE STRAP/SAIZ TALI: 8.5" FULL LENGHT

COMES WITH ORIGINAL BOX, OUTER BOX, MANUAL AND INTERNATIONAL WARRANTY (1 YEAR LEFT)

PRICE/HARGA: (SOLD TO TUAN SALIM FROM KELANA JAYA)

JAM INI DIBELI DI TOKYO SEMASA LAWATAN KERJA DI SANA PADA 2009. HARGA PASARAN PADA MASA ITU IALAH JPY63,000 (RM2,400)

BRIEF INFORMATION ON HAMILTON VENTURA WATCHES
Though not even Elvis could save the original by wearing it in his 1961 movie, Blue Hawaii, the Hamilton Ventura watch is making a come-back in a technologically updated reproduction model. Thanks to the blockbuster movie Men In Black, which featured the watches (they sport a futuristic look even to today’s audiences), Hamilton is once again at the top of the American watch market. Designed by Richard Arbib in the 1950’s, the Hamilton Ventura 500 was intended to look like a bomb, only with a 90 degree rotation. It is, perhaps, prophetic that the Ventura (and its electric brethren) contributed heavily to the downfall of Hamilton over the next two decades. Although it reached immediate success as the first electric watch ever to reach the consumer market, its recurring problems with accuracy and with worn-out electrical contact pads had the watch returning to stores at an unprecedented rate as well. Nevertheless, the extraordinary appearing Ventura was the fastest selling gold watch Hamilton had made. At the same time as releasing the Ventura, Hamilton also released a traditional looking electric model, the Van Horn, which was badly outsold by its futuristic companion. Because of this, Hamilton issued several outstanding watches in the 1960’s also designed by Arbib and similar designers, like the Hamilton Pacer, Victor and Spectra.

The device itself was relatively simple, as electronic watches had not yet truly distinguished themselves from their mechanical counterparts. Their movement was still traditionally mechanical, but the mainspring had been replaced by a battery for the power source. In spite of this simplicity, the Ventura required extensive fine-tuning and Hamilton did not provide service manuals to their dealers (watches were expected to be returned to the factory for service). Combined with their all-too-frequent troubles, these factors tarnished the reputation Hamilton had in the watch market. Hamilton would go from being one of America’s leading watchmakers to near-bankruptcy in just over a decade.

By the time that the King wore one, the Ventura (now the 505 model) had been updated with with a better system to protect the contact pads. Both methods had been considered by Hamilton when they designed the original Ventura in 1957, but were discarded due to cost and internal design questions. It was feared that a radical design change in watch function would deter some potential buyers. Thanks to the accuracy of quartz watches, the original problems of the Ventura are long past and the new replicas mark a resurgence by Hamilton in the lives of business men and women, academicians and watch aficionados. Because Hamilton released a ladies’ model with its new line, the Ventura has doubled its potential market. It has garnered particular support among young professionals of both genders. The Ventura, as featured in Men In Black represents excellence in modern watch production and can be expected to avoid the problems of its forebears, but to continue striking amazement in anyone who sees it.

NEW CITIZEN PROMASTER AUTOMATIC 200M DIVER GENTS SCUBA WRISTWATCH (SOLD)

BRAND/JENAMA : CITIZEN

MODEL : NY0040-09E

MOVEMENT/ENJIN :8203-S034141

ORIGIN/BUATAN : JAPAN
NO. SIRI/SERIAL NO. : 800019

CIRCA/TAHUN : 2009

CASING/KEMASAN : SOLID BRUSHED STAINLESS STEEL

MOVEMENT/PERGERAKAN : CITIZEN AUTOMATIC 21 JEWELS
DIAL: LUMINOUS YELLOW/KUNING LUMINASI (KESELURUHAN DIAL LUMIASI DENGAN TERANG DI TEMPAT GELAP)
BEZEL: UNI-DIRECTIONAL DIVER SS BLACK BEZEL WITH SS MARKERS

MARKINGS/TANDA JENAMA : DIAL,BACK CASING, RUBBER BANDS

BAND/TALI : FULL LENGTH ORIGINAL CITIZEN BLACK DIVER RUBBER BAND
CROWN: ORIGINAL CITIZEN CROWN - UNUSUAL LEFT POSITION CROWN
LUGS SIZE: 20mm
BAND WIDTH: 20mm

LENS/CERMIN : HARDLEX MINERAL

MEASUREMENT/UKURAN : 44mm X 47mm LUG TO LUG
WATER RESISTANT: 200 Meters

CONDITION/KONDISI : NEW WITH TAG
MARKING ON THE CASE BACK IS QUITE BLURRED REFLECTION FROM THE PLASTIC SEAL
TULISAN DI CASE BACK AGAK KABUR KERANA DITMPAL PLASTIC SEAL

PRICE/HARGA: SOLD TO BROTHER SIMON FROM KLANG

BRIEF HISTORY OF CITIZEN WATCHES

Citizen Holdings Co., Ltd. (シチズンホールディングス株式会社, Shichizun Hōrudingusu Kabushiki-gaisha) is the core company of a Japanese global corporate group based in Tokyo Japan. The company was originally founded as Shokosha Watch Research Institute in 1918 and is currently known as the manufacturer of CINCOM precision lathe machine tools as well as CITIZEN watches. The trade name originated from a pocket watch CITIZEN sold in 1924. It is one of the world's largest producers of watches. For almost eight decades, Citizen has been ahead of its time. Citizen brand has always stood for innovations and high precision that make life better for everyday people and now they are raising their sights to meet the needs of the new Millennium.

In 1924, when Citizen's forerunner, the Shokosha Watch Research Watch Institute produced its first pocket watch the "CITIZEN". The then Mayor of Tokyo, Mr Shimpei Goto, named the watch "CITIZEN" with the hope that the watch, a luxury item of those times, would become widely available to ordinary citizens and be sold throughout the world.

Time and again Citizen has pioneered groundbreaking technologies and helped to make watches an indispensable part of modern life. Introduced in 1956, Parashock was the first shock resistant watch made by a Japanese manufacturer. And three years later, Parawater was hailed as the country's first water resistant watch.

One of the latest milestones is our Eco-Drive system. Bringing new thinking to the art of watchmaking, this is a light powered solution that eliminates the need to change batteries - a revolution that made it the first watch technology to receive the Japan Environment Association's Eco Mark for environmentally friendly products.

And in 2003, Citizen continues to evolve and be ahead of its time with the launch of Stiletto. This is the World's thinnest light powered watch - a watch so revolutionary it combines eco-drive technology with a refined, sleek and sophisticated case and bracelet from 4.4mm thick.

Citizen is, however more diverse then simply watches. In fact watches only represent less than 40% of the company's business. Today Citizen is drawing on a heritage of proven quality and technologies as we develop the market for watches, clocks, jewellery, eyeglass frames and health care products.

LUXURIOUS AND VERY RARE VINTAGE AUTHENTIC LEJOUR LANDERON CHRONOGRAPH MILITARY GENTS WRISTWATCHES (SOLD)

BRAND/JENAMA: AUTHENTIC VINTAGE SWISS CHRONOGRAPH GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1950's

MODEL: CHRONOGRPAH

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: SWISS LANDERON CAL. 248 17 JEWELS MANUAL WINDING CRONOGRAPH MOVEMENT

DIAL COLOR: PORCELAIN WHITE CHAMPAGNE

FUNCTION/FUNGSI: 2 REGISTERS CHRONOGRAPH

HANDS/JARUM: SILVER TONE LUMINOUS DAUPHINE HANDS

MARKERS/TANDA WAKTU: SILVER TONE ARABIC WITH TACHYMETER

CASING : STAINLESS STEEL/CHROME TOP

LUGS: 18mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 42mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: -S/N 332 21 SWISS MADE

CROWN: ORIGINAL SS/ KELULI

STRAP/TALI: GENIUNE BLACK LEATHER BAND/TALI KULIT HITAM

SIZE STRAP/SAIZ TALI: 8.5" FULL LENGHT

CONDITION: VINTAGE, ALL CRONOGRAPH WORKING AND SET TO ZERO. HARD TO FIND, COLLECTOR ITEM

PRICE/HARGA: RM1,700 (SOLD) RM1,300

LUXURIOUS AND VERY RARE AUTHENTIC 18K WHITE GOLD BEZEL ROLEX TUDOR OYSTERDATE MILITARY GENTS WRISTWATCH (SOLD)

BRAND/JENAMA: AUTHENTIC VINTAGE ROLEX TUDOR OYSTER PERPETUAL MILITARY GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: OYSTERDATE PERPETUAL MILITARY

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: ROLEX TUDOR PRINCE 35 JEWELS AUTOMATIC MOVEMENT

DIAL COLOR: MILITARY BLACK WITH RED 60 MINUTES MARKERS

FUNCTION/FUNGSI: DATE WINDOW AT 3:00

HANDS/JARUM: LUMINOUS SILVER TONE MERCEDES HANDS

MARKERS/TANDA WAKTU: WHITE LUMINOUS ARABIC MILITARY MARKERS

CASING : SOLID STAINLESS STEEL/ KELULI SEPENUHNYA

LUGS: 18mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 41mm LUG TO LUG

BEZEL: 18K SOLID WHITE GOLD BEZEL

DITANDA/ENGARVED BACK CASING: ORIGINAL OYSTER CASE BY ROLEX GENEVA~ROLEX LOGO~THE REVERSE SIDE OF THE SCREW CASE STATES MONTRES TUDOR SA, STAINLESS STEEL, GENEVA SWITZERLAND, 74000, CRS

CROWN: ORIGINAL ROLEX 3 STEPS SS CROWN

STRAP/TALI: ORIGINAL BLACK CROCO LEATHER WITH ORIGINAL ROLEX BUCKLE

SIZE STRAP/SAIZ TALI: 8.5" FULL LENGHT

DISCONTINUED ROLEX TUDOR MODEL... RARE!

EXCELLENT CONDITION, KEEPING GOODTIME AND RECENTLY SERVICED

PRICE: LISTING PRICE RM8,500 OFFER RM7,650 LATEST OFFER RM6200

SOLD TO MR GHAFFAR FROM KELANA JAYA

BRIEF HISTORY OF ROLEX AND TUDOR WATCHES

The Rolex brand was created by a visionary named Hans Wilsdorf, who was born in Bavaria in the year 1881. Just before the turn of the century young Hans moved to Geneva, and at the age of nineteen discovered the industry of watchmaking. At that time the wristwatch was considered vulgar and uncouth; gentlemen of the day carried pocketwatches. Wristwatches were worn only by women, and the tiny delicate movements were unreliable and imprecise. Leading watchmakers were convinced that the challenges involved in creating an accurate timekeeping device in such a small package were insurmountable. Hans Wilsdorf disagreed. He saw much room for improvement in an industry dominated by traditional thinking.

In 1905 Wilsdorf relocated to London and founded Wilsdorf & Davis in association with his brother-in-law Alfred, a company which manufactured watch cases and distributed wristwatches. Wilsdorf always maintained a very high standard for the quality of his products, so he was continually seeking ways to improve the design of his cases and movements. In cooperation with the firm of Aegler in Bienne, Switzerland, he developed and improved the small-caliber lever escapement movement, and was confident enough to stake a loan of five times the total capital of Wilsdorf & Davis in the first order. From then on, Wilsdorf made and sold watches; his own cases with movements imported from Switzerland. After the turn of the century as wristwatches started to enter the mainstream (as soldiers wore watches on their wrists and the general perception changed from the earlier notion that wristwatches were strictly feminine), Wilsdorf quickly saw how he could take advantage of their emerging popularity by offering a variety of case designs: formal, sporty, casual, etc. He also realized the importance of brand recognition. Until then the custom had been for the retailer�s name to appear on both the dial and the movement, but Wilsdorf wanted to distinguish his watches from those of his competitors, which he considered inferior since they did not submit their products to the exacting tests which he insisted be performed on all of his own. Hence in 1908 he coined the name Rolex, which would henceforth appear on all parts of the watch, including dial, movement, case, and bracelet. No one knows for sure where he got the name; there are many theories on the subject. But everyone agrees that Rolex is a name anyone in Europe or the world at large could easily pronounce, and is short enough to fit comfortably on the dial of any wristwatch.

History was first made by Rolex in 1910 when a movement was sent to the School of Horology at Bienne, and was awarded a chronometer bulletin. This was the first time a wristwatch had ever received the chronometer rating, and suddenly Hans Wilsdorf's brand earned the respect of horologists the world over. Four years later a Rolex movement was awarded a Class A Certificate by the Royal Observatory at Kew, again the first small caliber watch movement to receive the award. Thereupon Wilsdorf decided that all Rolex timepieces should be submitted to similar tests carried out by impartial institutes. No Rolex watch would ever again be sold without its Official Timing Certificate. After World War I, Wilsdorf moved his operation to Geneva to avoid the exorbitant import taxes in England, and renamed his company Montres Rolex S.A., and later simply Rolex S.A. The Aegler company of Bienne provided watch movements to many companies, but only Rolex demanded that each and every movement undergo a weeklong battery of meticulous tests before they would be accepted. Any irregularity whatsoever meant the movement was returned to the workshops. It was due to these stringent methods of quality control that Rolex was able to achieve such high standards in accuracy and make such advancements in the world of horology.

Wilsdorf had long ago realized that for a watch to be accurate over the long term, its case would need not only to withstand the attack of dust and water, but would need to be self winding to protect the mainspring from stress caused by overwinding. The first problem was overcome in 1926 with the creation of the Rolex "Oyster", in which the winding crown was screwed down onto the case using a twin lock system. This brilliant watch was totally protected from the environment since the case was air tight as well as waterproof. In a well publicized event the following year, the Oyster was celebrated after being worn on the wrist by Mercedes Gleitze when she swam the English Channel. The watch made world headlines for keeping perfect time after being immersed in salt water for 15 hours. The Oyster was displayed in jewelry shop windows inside aquariums; keeping time while fish swam through the bracelet.

The first self-winding movement was invented by Abram-Louis Perrelet in the mid 1800's, and later perfected by Abram-Louis Breguet, but was never widely adopted because the mechanism was too delicate for daily use. In 1923 a British watchmaker named John Harwood patented a self-winding watch movement based on a "hammer winding system", which had a semi-circular weight that pivoted at the center of the movement and swung through a 300 degree arc. The swinging weight was actuated by the movement of the wearer. Wilsdorf discarded this system as too impractical. For one thing, Harwood's watch was unable to be set except by turning the bezel, and it used an unreliable friction plate to prevent overwinding. According to Wilsdorf, a truly self-winding watch should be completely automatic, silent, able to revolve in both directions, smooth in action and completely free of buffer springs. These obstacles were surmounted in 1931 when Emile Borer, the technical head of Rolex, invented the "Rotor", whose winding mass could turn both clockwise and counter-clockwise and pivot freely on its axis. The new movement was dubbed the Rolex Oyster Perpetual, and immediately became the world standard, imitated by every watchmaker since.

This watch was completely overhauled/serviced in July 2006. Fully serviced, this nice Rolex Tudor Military watch is running strong and keeping perfect time. It also comes with its original Rolex bracelet. This timepiece is a keeper and will attract tons of attentions. The perfect condition dial is Black in color with large bold Luminous Arabic Numeral Markers and a pair nice luminous mercedes hands. The date number is black. The dial is marked, “Rolex Oyster Perpetual Tudor Swiss”. It is a super rare and very cool black dial with luminous arabic numbers.

The smooth polished bezel has nice satin finishes surface. The lugs are solid and brushed with no sign of wear.

The screw down winding crown is Rolex marked and is in perfect condition.

The stainless steel case has satin finishes on both sides of the watch. No scratch or dents are noted on the case.

The crystal is in perfect condition with a cyclop to magnify the date.

Inside the back case has Rolex markings and it is in excellent condition. There are some inscription which is off view. Other than this, it has a perfect score.

This super cool timepiece is powered by Rolex precision movement. It is a high grade 17 Jewels precision manual wind mechanism. The movement was stripped pieces by pieces, cleaned, oiled and timed 2 months ago by specialist. It is in excellent running order and keeps perfect time.