VINTAGE RARE COLLECTION DELBANA MORGAN EDITION TWO REGISTERS GENTS CHRONOGRAPH WRISTWATCH

BRAND/JENAMA: AUTHENTIC RARE DELBANA MORGAN CAR SPECIAL EDITION TWO REGISTER CHRONOGRAPH GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1950's

MODEL: MILITARY CHRONOGRAPH

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: SWISS VALJOUX 17 JEWELS MANUAL WINDING MOVEMENT CAL. 7733

DIAL COLOR: CREAM SILVER

FUNCTION/FUNGSI: CHRONOGRAPH

HANDS/JARUM: SILVER TONE

MARKERS/TANDA WAKTU: LUME ARABIC

CASING : STAINLESS STEEL

LUGS: 18mm

MEASUREMENT/UKURAN: 37mm DIAMETER INCLUDING CROWN and 42mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: FOND ACIER INOXYDABLE, S/N 320 8

CROWN: BIG SS/ SS BESAR

STRAP/TALI: NEW GENUINE BLACK LEATHER/ KULIT ASLI WARNA HITAM BARU

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION, KEEPING TIME, ALL CRONOGRAPH FUNCTION AND SET TO ZERO, DISCONTINUED MODEL & HARD TO FIND

PRICE/HARGA: RM1300 (NEGOTIABLE )

BRIEF HISTORY OF DELBANA WATCHES

1933 - The company was founded in Grenchen by Goliardo Della Balda
1975 - After a period of close cooperation with the Wega company, Delbana and Wega merges together
1988 - 50 years Company Anniversary
2002 - Delbana brand was integrated into the Delma Watch Group in Lengnau
2003 - New fashionable Delbana collection for Europe
2005 - Worldwide distribution of renewed collection
2007 - Successful introduction of new Delbana collection in Middle East
2008 - 75 years company / brand anniversary

Swiss Watch manufacturing since 1919

Oskar Kessler acquired a lot of professional experience as a watchmaker employed by famous watch companies. In 1919, he fulfilled his many years dream and founded his own company named WEGA.

In 1954 he moved to the new impressing factory and produced wrist- and pocket watches which were sold all over the world. All mechanical movements had been assembled in house and passed strict quality controls.

In workshops, more than 100 employees with a lot of professional know-how and feeling brought life into the small marvels. A network of outworkers in Grenchen supported the success of the enterprise.

All rough movements mainly had been provided by A. Schild Ltd. Movements such as AS 1250 with “hammer-winding”, and AS 1361 with “rotor-winding” bear witness to important technical innovations at that time.

The first launched waterproof watches had helped considerably to establish the brand name in Eastern Europe markets. The most famous movement was AS 1130 with small second hand. The most requested watch, the “Wehrmachtsuhr”, was sold by
quantities of many 10’000 pieces to Argentina, Chile and Columbia etc. In the years of 50ies and 60ies more than 100’000 watches were yearly delivered in many countries all over the world.

The first launched waterproof watches had helped considerably to establish the brand name in Eastern Europe markets. The most famous movement was AS 1130 with small second hand. The most requested watch, the “Wehrmachtsuhr”, was sold by
quantities of many 10’000 pieces to Argentina, Chile and Columbia etc. In the years of 50ies and 60ies more than 100’000 watches were yearly delivered in many countries all over the world.

AUTHENTIC VINTAGE ZENITH'S LUXOR CHRONOGRAPH GENTS WRISTWATCH

BRAND/JENAMA: AUTHENTIC VINTAGE SWISS LUXOR BY ZENITH CHRONOGRAPH GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: CHRONOGRAPH

CRYSTAL/CERMIN: ACCRYLIC

MOVEMENT/ENJIN: VALJOUX 17 JEWELS MANUAL WINDING CHRONOGRAPH CAL. 7730

DIAL COLOR: METALLIC BLUE

FUNCTION/FUNGSI: 2 REGISTERED CHRONOGRAPH FOR SECOND AND MINUTE COUNTER

HANDS/JARUM: SILVER TONE LUME ARROW

MARKERS/TANDA WAKTU: LUME ARABIC MILITARY

CASING : SOLID STAINLESS STEEL / KELULI SEPENUHNYA

LUGS: 20mm

MEASUREMENT/UKURAN: 45mm DIAMETER INCLUDING CROWN and 48mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: ATM 30

CROWN: ORIGINAL SS

STRAP/TALI: GENUINE BLUE LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, ALL CHRONOGRAPH WORKING AT RESET TO ZERO, VERY RARE FIND

PRICE/HARGA: RM1,750 (NEGOTIABLE/BOLEH DIRUNDING)

Brief History of Luxor Wristwatches

Luxor watches was produced by Montres Luxor SA, Le Locle, Switzerland. Later Luxor watches was produced by taken over and produced by Mondia International SA, which belongs to Fabrique D'Horlorgie Zenith S.A as her 3rd subline brand beside Movado and Mondia

11/29/1999 (3135) Fund and social works pension fund Watches Luxor SA in Le Locle, Foundation (FOSC of 13.12.1975, p. 3324). La fondation est dissoute sans liquidation au sens de l''article 748 CO, par le fait que la "Fondation des Oeuvres Sociales de Zenith International SA", au Locle, en reprend l''actif et le passif. The foundation is dissolved without liquidation within the meaning of'article 748 CO, by the fact that the "Foundation of Social Works of Zenith International SA, Le Locle, resumed in'actif and liabilities.

AUTHENTIC RAYMOND WEIL GENEVE AUTOMATIC GENTS WRISTWATCH

BRAND/JENAMA: AUTHENTIC RAYMOND WEIL GENEVE GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1980's

MODEL: GENEVE

CRYSTAL/CERMIN: MINERAL

MOVEMENT/ENJIN: SWISS ETA21 JEWELS AUTOMATIC MOVEMENT

DIAL COLOR: GOLD

FUNCTION/FUNGSI: HOUR, MINUTES, SECONDS AND QUICKSET DATE AT 3:00

HANDS/JARUM: LUMINOUS SILVER TONE

MARKERS/TANDA WAKTU: CRYSTAL DIAMONDS MARKERS

CASING : 18K GOLD ELECTROPLATED SS CASE

BEZEL: COIN EDGE

LUGS: 18mm

MEASUREMENT/UKURAN: 36mm DIAMETER INCLUDING CROWN and 38mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: ~RAYMOND WEIL LOGO~RAYMOND WEIL~S/N 2809~WATER RESISTANT~ 18K GOLD ELECTROPLATED

CROWN: ORIGINAL SS/ KELULI

STRAP/TALI: NEW BROWN LEATHER BANDS

SIZE STRAP/SAIZ TALI: 8.5" FULL LENGHT

PRICE/HARGA: RM700.00 (NEGOTIABLE/BOLEH DIRUNDING)

BRIEF HISTORY OF RAYMOND WEIL WATCH

The company was created by Raymond Weil, now Chairman. His son-in-law, Olivier Bernheim, became President & CEO in the 90s and now the third generation, Elie and Pierre Bernheim, has joined the company.

1976 : M.Raymond Weil creates the company which bears his name at a time when the Swiss watch industry is in turmoil.

1982 : Olivier Bernheim, M.Raymond Weil's son-in-law, joins the company, underlying the family commitment.

1983 : The Amadeus collection is launched in conjunction with Milos Forman's world acclaimed film of the same name.

1986 : Launch of the Othello collection. This ultra-thin timepiece (1.2mm) plays a great part in the worldwide success of RAYMOND WEIL.

1988 : Launch of the Traviata collection, where RAYMOND WEIL reviews its traditional aesthetic tastes.

1991 : Launch of RAYMOND WEIL's collection, Parsifal.

1994 : The award-winning Precision Movements advertising campaign consolidates RAYMOND WEIL's image as Brand committed to the arts.

1995 : Launch RAYMOND WEIL's still actual collections, Tango (one of the most famous collections).

1996 : Launch of the W1 collection. Innovative timepieces, distinctive because of a fresh look.

1998 : The Don Giovanni line is added to the RAYMOND WEIL collection.

1999 : The Celebrate the moment advertising campaign is presented, emphasising RAYMOND WEIL's attachment to music, art and culture worldwide. The Research & Development department is created for RAYMOND WEIL to have full control of the watch-design process. Among other innovations, the R&D has created the complication for the GMT function of the famous Don Giovanni Così Grande two time zones watch and the interchangeable bracelet system for the Shine collection.

2001 : RAYMOND WEIL celebrates its quarter of century of existence and brings to life the new Othello collection.

2003 : The new Parsifal collection is launched around the world.

2006 : Elie and Pierre Bernheim, Mr. Raymond Weil’s grandsons, join the company. This same year, the Ladies' Shine collection is launched and RAYMOND WEIL is the first luxury watch brand to propose a club for their fans and RAYMOND WEIL watch owners: The RW Club.

2007 : Launch of the Nabucco and Freelancer collections. The new brand identity, logo and “Independence is a state of mind” concept is revealed.

2009 : Launch of the Ladies' Noemia collection.

RAYMOND WEIL produces luxury timepieces for men and women. The models are modern and use noble materials such as 18ct gold and high-quality diamonds. Their range goes from a stainless steel quartz model to an 18ct pink gold, titanium and carbon fibre mechanical with automatic winding watch. Their watches are renowned for the elegant design and their comfortable feel on the wrist.

Raymond Weil 's Men collections :

• Othello
• Nabucco
• Freelancer
• Parsifal
• Don Giovanni Così Grande
• Tradition
• RW Sport
• Tango

AUTHENTIC RAYMOND WEIL GENEVE AUTOMATIC GENTS WRISTWATCH

BRAND/JENAMA: AUTHENTIC RAYMOND WEIL GENEVE GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1980's

MODEL: GENEVE

CRYSTAL/CERMIN: MINERAL

MOVEMENT/ENJIN: SWISS ETA 21 JEWELS AUTOMATIC MOVEMENT CAL. 2892-2 WITH HACKING MECHANISM

DIAL COLOR: BLACK

FUNCTION/FUNGSI: HOUR, MINUTES, SECONDS AND QUICKSET DATE AT 3:00

HANDS/JARUM: LUMINOUS GOLD TONE

MARKERS/TANDA WAKTU: CRYSTAL DIAMONDS MARKERS

CASING : 18K GOLD ELECTROPLATED SS CASE

BEZEL: COIN EDGE

LUGS: 18mm

MEASUREMENT/UKURAN: 36mm DIAMETER INCLUDING CROWN and 38mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: ~RAYMOND WEIL LOGO~RAYMOND WEIL~S/N 2809~WATER RESISTANT~ 18K GOLD ELECTROPLATED

CROWN: ORIGINAL SS/ KELULI

STRAP/TALI: NEW BLACK LEATHER BANDS

SIZE STRAP/SAIZ TALI: 8.5" FULL LENGHT

PRICE/HARGA: RM700.00 (NEGOTIABLE/BOLEH DIRUNDING)

BRIEF HISTORY OF RAYMOND WEIL WATCH

The company was created by Raymond Weil, now Chairman. His son-in-law, Olivier Bernheim, became President & CEO in the 90s and now the third generation, Elie and Pierre Bernheim, has joined the company.

1976 : M.Raymond Weil creates the company which bears his name at a time when the Swiss watch industry is in turmoil.

1982 : Olivier Bernheim, M.Raymond Weil's son-in-law, joins the company, underlying the family commitment.

1983 : The Amadeus collection is launched in conjunction with Milos Forman's world acclaimed film of the same name.

1986 : Launch of the Othello collection. This ultra-thin timepiece (1.2mm) plays a great part in the worldwide success of RAYMOND WEIL.

1988 : Launch of the Traviata collection, where RAYMOND WEIL reviews its traditional aesthetic tastes.

1991 : Launch of RAYMOND WEIL's collection, Parsifal.

1994 : The award-winning Precision Movements advertising campaign consolidates RAYMOND WEIL's image as Brand committed to the arts.

1995 : Launch RAYMOND WEIL's still actual collections, Tango (one of the most famous collections).

1996 : Launch of the W1 collection. Innovative timepieces, distinctive because of a fresh look.

1998 : The Don Giovanni line is added to the RAYMOND WEIL collection.

1999 : The Celebrate the moment advertising campaign is presented, emphasising RAYMOND WEIL's attachment to music, art and culture worldwide. The Research & Development department is created for RAYMOND WEIL to have full control of the watch-design process. Among other innovations, the R&D has created the complication for the GMT function of the famous Don Giovanni Così Grande two time zones watch and the interchangeable bracelet system for the Shine collection.

2001 : RAYMOND WEIL celebrates its quarter of century of existence and brings to life the new Othello collection.

2003 : The new Parsifal collection is launched around the world.

2006 : Elie and Pierre Bernheim, Mr. Raymond Weil’s grandsons, join the company. This same year, the Ladies' Shine collection is launched and RAYMOND WEIL is the first luxury watch brand to propose a club for their fans and RAYMOND WEIL watch owners: The RW Club.

2007 : Launch of the Nabucco and Freelancer collections. The new brand identity, logo and “Independence is a state of mind” concept is revealed.

2009 : Launch of the Ladies' Noemia collection.

RAYMOND WEIL produces luxury timepieces for men and women. The models are modern and use noble materials such as 18ct gold and high-quality diamonds. Their range goes from a stainless steel quartz model to an 18ct pink gold, titanium and carbon fibre mechanical with automatic winding watch. Their watches are renowned for the elegant design and their comfortable feel on the wrist.

Raymond Weil 's Men collections :

• Othello
• Nabucco
• Freelancer
• Parsifal
• Don Giovanni Così Grande
• Tradition
• RW Sport
• Tango

MY MOST PRECIOUS COLLECTION - HARWOOD FIRST AUTOMATIC WRISTWATCH

The Harwood wristwatch is a rare and wonderful creation, many are compared with the older Rolex watches that even today are so elegant in their design. Created by John Harwood, who set up shop in the Isle of Man in 1922, these watches have a design feature way ahead of their time.

Most Harwood wristwatches have a feature that will escape many at first glance - but closer examination will reveal, or not reveal as the case may be, a missing watch winding stem. Harwood considered that watches were prone to the ingress of dust, which they certainly were due to inadequately sealed cases. He therefore began work on a conversion of a standard Swiss wound mechanism, removing the stem wind and adding an automatic winding device. Turning the bezel allowed the hands to be set.

As Harwood progressed with his invention and his watches became smaller and more refined, he set out to find a financial backer to expand production. Unfortunately most companies did not see any real benefit in the design feature and production was delayed until he approached the Fortis watch making company. Walter Vogt showed a real interest and so it was that the Harwood wristwatch began production in 1926.

As with many watch manufacturers of the time, a worldwide depression caused sever economic hardship and Harwood was certainly affected but kept on designing and manufacturing new models. Surviving the period was another indication of the company's tenacity.

The Harwood wristwatch is still made today by the Harwood watch co, based in Switzerland and distributed through a large retail supplier base. If you are looking for a watch that is different then you can't get much more different than this. Great for collectors of fine watches.

VINTAGE SWISS MADE OMIKRON MILITARY MEN'S WRISTWATCH (SOLD)

BRAND: AUTHENTIC OMIKRON MILITARY GENTS WRISTWATCH

MADE IN/BUATAN: SWISS .

CIRCA/TAHUN: 1960's

MODEL: MILITARY

CRYSTAL/CERMIN: CLEAN ACCRYLIC CRYSTAL / BERSIH TANPA CALAR

MOVEMENT/ENJIN: SWISS UNITAS 17 JEWELS MANUAL WINDING MOVEMENT Cal.6325

DIAL COLOR: BLACK/HITAM

FUNCTION/FUNGSI: HOUR, MINUTES AND SUB-SECONDS

HANDS/JARUM: SILVER TONE

MARKERS/TANDA WAKTU: LUMINOUS ARABIC

CASING : BASE METAL CHROME TOP AND STAINLESS STEEL BACK (SOME BRASING ON CROWN BUT STILL PLEASANTLY& NICE LOOKING OVERALL)

LUGS: 18mm

MEASUREMENT/UKURAN: 39mm DIAMETER WITH CROWN and 42mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: OMIKRON ELEPHANT LOGO

CROWN: CHROME PLATED UNSIGNED

STRAP/TALI: NEW TWO SIDED BLACK/COLOR STRIPES NATO TEXTILE NATO BAND (COST ME RM70.00)

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION, RECENTLY SERVICE & KEEPING TIME

LUGS: (SOLD TO MR SAFWAN FROM KELANTAN)

The Unitas 6325 is a truely nice large men's movement with a diameter of 13 lignes, which is very flat and thus does not have a shock protection for the large and light nickel balance. It impresses visually by its red-golden tone.

In this movement, 17 jewels are used, four of them as deck jewels, which help achieving good precision results and contained a pair of Incabloc shock protections.

The Unitas 6325 is a late bloomer and was probably made in the 1960ies. It already uses the modern beating rate of 21600A/h and the modern shape of the nickel balance, which is used until today, but on the other hand, the seconds are displayed on a subseconds display at "6" like on vintage watches.

Technical data of Unitas 6325

Manufacturer	Unitas
Caliber	6325
Number of jewels	17/21
Escapement	Anchor with pallets
Balance	Nickel
Shock protection(s)	Incabloc,none
Balance cock direction	clockwise
Hairspring stud	moveable
Regulator type	Hairspring key
Movement construction	Fork Escapement wheel, Fourth wheel, Third wheel, Center wheel Mainspring barrel Fork Escapement wheel, Fourth wheel, Third wheel Center wheel, Mainspring barrel
Features	s
Functions	Hour, minute, small second
Beats per hour	21600
Size	13'''
Image in Flume Werksucher	K3 -

AUTHENTIC VINTAGE 14K GOLD FILLED BENRUS DIAMONDS GENTS DRESS WATCH (SOLD)

BRAND/JENAMA: AUTHENTIC VINTAGE 14K GOLD FILLED BENRUS DIAMONDS GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: DRESS

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: BENRUS 17 JEWELS MANUAL WINDING MOVEMENT

DIAL COLOR: CHAMPAGNE GOLD CROSS HAIR

FUNCTION/FUNGSI:HOUR, MINUTES AND SWIPE SECOND

HANDS/JARUM: GOLD TONE

MARKERS/TANDA WAKTU: GENUINE DIAMONDS

BEZEL: 14K GOLD FILLED

CASING : 14K GOLD GOLD FILLED CLEARLY HALLMARKED

LUGS: 18mm

MEASUREMENT/UKURAN: 35mm DIAMETER W/O CROWN and 38mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: BENRUS LOGO~20 MICRON ELECTRO FLLED 10K BACK

CROWN: Unsigned

STRAP/TALI: GOLD PLATED FLEXI BAND FITS 8.5" WRIST

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION, KEEPING TIME, DISCONTINUED MODEL & HARD TO FIND.

NOTICE: VINTAGE WATCHES AGED 30YRS IS NO LONGER GUARANTEED IT'S WATERPROOF AND WATER RESISTANT, AVOID FROM DIRECT CONTACT WITH WATER

PRICE/HARGA: SOLD TO MR SH DING FROM SHAH ALAM

SOLD: RM600

BRIEF HISTORY OF BENRUS, SOVEREIGN AND BELFORTE WATCHES

Although the company went out of business in 1977, large numbers of their well made and dependable fine Benrus watches are available as vintage collectors’ items.

Way back in 1921 three brothers called Oscar, Ralph and Benjamin Lazrus founded the Benrus Watch Company. History doesn’t tell us why Benjamin was the brothers’ name that was chosen but the company name, Benrus, is a combination of the first syllable of his name and the second syllable of their family name. Benrus watches is sometimes mistaken for a Swiss watch making company because early in its history the American owned and operated company leased one floor of factory space from a Swiss owned watch making company that was located in La Chaux de Fonds in Switzerland. Their reason for doing this was to help to circumvent the draconian regulations against the use of Swiss watch movements in foreign time pieces. The earliest models of Benrus watches featured precision movements made by the Schild Company, a well known and established Swiss watch maker. The first watch casings from the Benrus Watch Company are not marked with their brand name due to the Swiss regulations discussed previously.

In the decade of the 1930’s the innovative and creative styling of Benrus watches started to attract quite a following. Their chic designs featured such innovations as cushion watches and rectangular shaped watch casings. It was during this period of time that the Benrus Watch Company first became well known to the American consumer market. The company continued to be known as a leader in style and design in the watch making industry. During the 1940’s they made a range of fine time pieces that are avidly sought after by vintage watch collectors today. Perhaps the most famous of these was the manually winding calendar watch.

Other brands that sold under the Benrus name were

SOVEREIGN
BELFORTE

In the 1960's through the late 70's, Benrus made military issue watches used by the Army and Navy. These were issued to servicemen fighting in the Vietnam War.

Early in the 1960's Ben and Ralph Lazrus were in their 70's and ready for retirement. By the mid to late 70's Benrus Incorporated was a diversified manufacturer of a number of consumer products. Companies included: Benrus Watch Co. Watches, Wells, Inc. Jewelry, and Destino, Ltd. - Christian Dior Products. An attempt to consolidate all the various manufacturing enterprises under one roof proved to be a much more expensive move than anyone calculated, and a final blow to the company which subsequently filed bankrupt in 1977.

The company was then sold, and after passing through several more hands, came under the ownership of the Hampden Company, which also owned "Fantasy Diamonds", with factories in both the Virgin Islands and Chicago. An attempt was made to bring back the Benrus brand under Hampden/Fantasy, which was somewhat successful but short lived. Among others, a reissue of Vietnam service watches proved very popular.

AUTHENTIC VINTAGE SOLID 14K GOLD BENRUS THREE STARS GENTS DRESS WATCH (SOLD)

BRAND/JENAMA: AUTHENTIC VINTAGE SOLID 14K GOLD BENRUS THREE STARS GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: DRESS

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: BENRUS 17 JEWELS AUTMATIC WINDING MOVEMENT

DIAL COLOR: CHAMPAGNE GOLD (TINY SCRATCHES BETWEEN 10 TO 11 AND BETWEEN 3 TO 5)

FUNCTION/FUNGSI:HOUR, MINTUES AND SWIPE SECOND

HANDS/JARUM: GOLD TONE

MARKERS/TANDA WAKTU: BLACK ARABIC & GOLD STICKS

BEZEL: SOLID 14K GOLD

CASING : SOLID 14K GOLD CLEARLY HALLMARKED

LUGS: 18mm

MEASUREMENT/UKURAN: 33mm DIAMETER W/O CROWN and 38mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: BENRUS LOGO~14K GOLD~OPEN THROUGH CRYSTAL~ WATERPROOF~DUST PROOF- SERIES 7001 (Personal engraved to US Assay Officer Employee dated 7.26.68

CROWN: solid 14k signed 3 stars

STRAP/TALI: GENUINE BLACK LEATHER BAND FITS 8.5" WRIST

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION, KEEPING TIME, DISCONTINUED MODEL & HARD TO FIND.

NOTICE: VINTAGE WATCHES AGED 30YRS IS NO LONGER GUANRANTEED IT'S WATERPROOF AND WATER RESISTANT, AVOID FROM DIRECT CONTACT WITH WATER

PRICE/HARGA: SOLD TO MR LEE HOCK BOON, FROM PONTIAN

LIST RM1500 SOLD RM950

BRIEF HISTORY OF BENRUS, SOVEREIGN AND BELFORTE WATCHES

Although the company went out of business in 1977, large numbers of their well made and dependable fine Benrus watches are available as vintage collectors’ items.

Way back in 1921 three brothers called Oscar, Ralph and Benjamin Lazrus founded the Benrus Watch Company. History doesn’t tell us why Benjamin was the brothers’ name that was chosen but the company name, Benrus, is a combination of the first syllable of his name and the second syllable of their family name. Benrus watches is sometimes mistaken for a Swiss watch making company because early in its history the American owned and operated company leased one floor of factory space from a Swiss owned watch making company that was located in La Chaux de Fonds in Switzerland. Their reason for doing this was to help to circumvent the draconian regulations against the use of Swiss watch movements in foreign time pieces. The earliest models of Benrus watches featured precision movements made by the Schild Company, a well known and established Swiss watch maker. The first watch casings from the Benrus Watch Company are not marked with their brand name due to the Swiss regulations discussed previously.

In the decade of the 1930’s the innovative and creative styling of Benrus watches started to attract quite a following. Their chic designs featured such innovations as cushion watches and rectangular shaped watch casings. It was during this period of time that the Benrus Watch Company first became well known to the American consumer market. The company continued to be known as a leader in style and design in the watch making industry. During the 1940’s they made a range of fine time pieces that are avidly sought after by vintage watch collectors today. Perhaps the most famous of these was the manually winding calendar watch.

Other brands that sold under the Benrus name were

SOVEREIGN
BELFORTE

In the 1960's through the late 70's, Benrus made military issue watches used by the Army and Navy. These were issued to servicemen fighting in the Vietnam War.

Early in the 1960's Ben and Ralph Lazrus were in their 70's and ready for retirement. By the mid to late 70's Benrus Incorporated was a diversified manufacturer of a number of consumer products. Companies included: Benrus Watch Co. Watches, Wells, Inc. Jewelry, and Destino, Ltd. - Christian Dior Products. An attempt to consolidate all the various manufacturing enterprises under one roof proved to be a much more expensive move than anyone calculated, and a final blow to the company which subsequently filed bankrupt in 1977.

The company was then sold, and after passing through several more hands, came under the ownership of the Hampden Company, which also owned "Fantasy Diamonds", with factories in both the Virgin Islands and Chicago. An attempt was made to bring back the Benrus brand under Hampden/Fantasy, which was somewhat successful but short lived. Among others, a reissue of Vietnam service watches proved very popular.

SOLD - HIGHLY COLLECTIBLE SCUMACHER'S CHOICE OMEGA SPEEDMASTER TRIPLE CALENDAR CHRONOGRAPH MK40 COSMOS GENTS WRISTWATCH

HIGHLY COLLECTIBLE OMEGA SPEEDMASTER TRIPLE CALENDAR CHRONOGRAPH MK40 COSMO

HIGHLY COLLECTIBLE AUTHENTIC OMEGA SPEEDMASTER MARK 40 COSMO 3520.05 CHRONOGRAPH MEN'S WRISTWATCH

SOLID STAINLESS STEEL BLACK TACHYMETER BEZEL

CRYSTAL NO CRACK OR SCRATCHES

OMEGA AUTOMATIC CAL. 1151 MOVEMENT

LUMINESCENT SILVER TONE HANDS

BLACK DIAL WITH LUMINOUS ARABIC WITH 0 -60 MARKERS, 3 REGISTER CHRONOGRAPH DIAL WITH RED CHRONO HANDS AND GMT

YELLOW SWORD CALENDAR POINTER

WATER RESISTANT 30 METERS/100 FEET

THE REAR CASE SCREWS IN PROPERLY AND STATES ORIGINAL SPEEDMASTER CASE S/N 56475577 - CIRCA 1998

SOLID STEEL CASE MEASURES APPROXIMATELY 41mm EXCLUDING THE CROWN AND 44mm LUG TO LUG

HALLMARKED ORIGINAL OMEGA CROWN

GENUINE BURGUNDY LEATHER BAND WITH ORIGINAL OMEGA BUCKLE - FITS 7.5" WRIST

DISCONTINUED OMEGA SPEEDY MODEL... RARE!

EXCELLENT CONDITION, KEEPING GOODTIME AND RECENTLY SERVICED

PRICE WHEN NEW : RM15,000 PRICE OFFERED BY 2ND HAND WATCH DEALERS AT BERJATA TIMES SQUARE AND THE MALL IS BETWEEN RM8,500 - 13,500 (DEPENDING ON THE CONDITIONS EITHER NOS, MINT, EXCELLENT OR GOOD)

SOLD TO TUAN ZAKI FROM BATU PAHAT, JOHOR