Sunday, November 29, 2009

AUTHENTIC OMEGA MILITARY TRANSITIONAL GENTS WRISTWATCH (SOLD)









BRAND/JENAMA: AUTHENTIC OMEGA MILITARY TRANSITIONAL GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1912 (SERIAL NO. 4771442 )

MODEL: MILITARY

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: OMEGA 17 JEWELS MANUAL MOVEMENT

DIAL COLOR: MILITARY STEEL DIAL/KEPERAKAN MILITARY

FUNCTION/FUNGSI: MILITARY

HANDS/JARUM: BLACK/ HITAM

MARKERS/TANDA WAKTU: ARABIC BLACK MILITARY/HITAM ARABIC

CASING : STAINLESS STEEL/ KELULI

HINGING LUGS: 16mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 45mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: -

CROWN: SS/ KELULI

STRAP/TALI: GENUINE BLACK LEATHER STRAP

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

SOLD AT BELOW COST TO ALHAKIM FROM BANGI


History of Omega Watch Co

The History of a Successful Company Omega was founded by Louis Brandt at La Chaux – de – Fonds, Switzerland in 1848 as a assembly workshop. In 1879, after his death, his two sons Louis Paul and César started the in-house manufacturing so they started having total production control. One year later, Omega moved into a small factory that became a huge one when 12 months later they bought the entire building. In 1903, they both died leaving the company in 24 years old, Paul Emile Brandt’s hands. Because of the crisis that the Second World War left, he had to work really hard in order to face the economic difficulties. He merged Omega with Tissot calling the new company SSIH. The SSIH group continued to grow and multiply under his leadership and, by the seventies, it had become Switzerland’s number one producer of finished watches and number three in the world.

In 1985, the holding company was taken over by a group of private investors under Nicolas Hayek leadership. It was immediately renamed SMH (Société suisse de Microélectronique et d'Horlogerie). SMH had a rapid growth and success becoming today's top watch producer in the world. Named Swatch Group in 1998, it now includes Blancpain and Breguet.

Friday, November 27, 2009

AUTHENTIC NEW OLD STOCK XEMEX GENTS WRISTWATCH (SOLD)





SPECIFICATION

  • AUTHENTIC NEW IN BOX XEMEX OFFROAD 205.01 BRUSHED STAINLESS STEEL SWISS MADE WATCH.
  • THIS IS A HIGHLY QUALITY TIMEPIECE!!! ORIGINAL HIGH QUALITY 7 JEWELS SWISS ETA QUARTZ MOVEMENT (VERY CLEAN, PLEASE SEE THE PHOTO!!!) SAPPHIRE CRYSTAL IS CLEAN AND FLAWLESS
  • BLACK DIAL WITH LUMINOUS WHITE MARKER AND HANDS, CRYSTAL IS CLEAN, SIGNED " XEMEX" WITH DATE WINDOW AT 3 O'CLOCK, (SEE PHOTOS ATTACHED)
  • ROUND BRUSHED STAINLESS STEEL CASE, MEASURES 41MM IN WIDTH (INCLUDING CROWN) AND 43MM LUG TO LUG IN LENGTH AND 10MM THICK. TRIPLE XEMEX LOGO SIGNED, Ruedi Kulling SIGNED ON THE BACK CASE. ORIGINAL CROWN. ONE VERY SERIOUS COLLECTION WATCH.
  • ORIGINAL NEW XEMEX BLACK LEATHER BAND WITH ORIGINAL XEMEX BUCKLE, FITS 8.5" WRIST, MEASURE 18MM AT THE LUGS IN WIDTHS
  • RUNS STRONG AND KEEPING ACCURATE TIME. THIS WATCH RETAILS FOR RM3,100.00 (USD895.00)
  • SOLD TO PATRIK KOEDRT FROM GERMANY - MY FIRST SALE AT eBay AFTER 8 MONTHS BREAK FROM eBay SINCE APRIL 2009

BRIEF HISTORY OF XEMEX WATCHES

In the past ten years the timepieces of Xemex Swiss Watches have evolved from well-guarded secrets known only to a handful of design aficionados to cherished collector's items. With their distinctive design, Xemex watches today hold their own in the marketplace. Some have even become models for others in the watchmaking industry. Ruedi Kulling and Hanspeter Hanschick, who developed the brand from scratch in just five years' time, this brief but impressive track record is very motivating. "With Xemex we were able to realize our dream of developing our own watch brand according to our own perceptions. The fact that the response has been so overwhelming and that we gained momentum so fast is very rewarding," notes Ruedi Kulling with satisfaction.

Since Ruedi Kulling designs all watch models himself, the Xemex watches expressly reflect his philosophy: simplicity, unity and clarity. Already he has set new standards in the watch industry. Today, his square Avenue Collection is considered a classic. Editors of 'Form' have showcased Xemex in a recent publication as part of the publisher's series on modern classics.

Expertise, know-how and experience in marketing, distribution and sales are the prerogatives of watchmaking professional Hanspeter Hanschick. Together, the two Xemex founders complement one another and make a strong team, as evidenced by the undeniable success of the young watch brand.

XEMEX – a Swiss Success Story.

Since 1996, the timepieces of Xemex Swiss Watches have evolved from well-guarded secrets known only to a handful of design aficionados to cherished collector’s items. In 2000 and 2001, Xemex won first place in a competition for the design innovation of the year in Germany and the US.

In 2006, Xemex was elected 3rd place in the competition for the watch of the year 2006 “Die Goldene Unruh”, which was initiated by the magazines FOCUS and UHRENMAGAZIN. With their distinctive design, developed from scratch, Xemex watches today hold their own in the marketplace. Some have even become models for others in the watchmaking industry. Ageless signs of the times have lasting value. Any object which is the daily focus of frequent attention must be just right. For the wearer and for the function, although form is subordinate to function. Stripping down to the essentials makes for readability, by day or night. The architecture of time is straightforward and unembellished. However, it is expressive formal language which gives it its unique character. Clean typography and the chiseled, precisely constructed case reflect the accuracy of the movement. Dial, hands and flexible lugs emphasize the interplay of the elements. This instrument shows the time in a self-contained unit. Choosing the right watch is a careful process, as what you wear on your wrist is an expression of your own identity. Choosing a Xemex means valuing honesty and practicality, expressing your personality and making an impact.XEMEX are designed by internationally acclaimed graphic designer Ruedi Kulling, creator of many award winning designs and advertising campaigns. He had already designed watches for Mondaine, including the “Paper Clip” and “Swiss Railway” pieces, before deciding to design his own distinctive watch brand.

Having first been sighted at Basel in 1995, Xemex soon gained international acclaim due to Bauhaus influenced design. In 1996 the OFFROAD model was voted one of the top eight watch designs of the year by Montres Passion. Offroad and AVENUE watches went on to win Watch of the Year in 2000 and 2001. The sporty XE-5000 range evolved, with designs reminiscent of sports cars’ instruments, with recessed crowns and very clean minimalist lines to the case and dials. The PICCADILLY line was soon added to complete the range.
xemex watches have hinged lugs on the watch case, this means the watch will slightly hinge to allow a fantastic fit to any wrist.

The XE-5000 chronograph was recently featured in UK Stuff Magazine. Please view www.xemex-swiss.com for more information on the brand.

Well known owners of Xemex watches include:

Elton John · Sting · Luciano Pavarotti · Tony Bennett , Alice Cooper · Bonnie Raitt · Tim Rice · Natalie Cole, Phil Collins · Gloria Estefan · Melissa Etheridge , Sheryl Crow · Jewel · Moby · Lulu · Diana Krall, LeAnn Rimes · Backstreet Boys · Dwight Yoakum Deborah Harry · Martina Navratilova · Andre Agassi, Billy Jean King · Jenny Thompson · Robin Roberts · Pete Sampras · Sharon Stone · Chris Carter · Jay Leno, Phil Buckman · Donny Osmond · Marie Osmond , Eric Christian Olsen · Jonathon Jackson · Jenny McCarthy · Richard Jackson · Eric MacCormack, Fran Drescher · Omar Epps · Natasha Henstridge, Jason Biggs · Bill Campbell · Niki Lauda , Princess Christina of Spain and Tim Allen.

Sunday, November 22, 2009

AUTHENTIC ROTARY CHRONOGRAPH GENTS WRISTWATCH (SOLD0


BRAND/JENAMA: AUTHENTIC ROTARY CHRONOGRAPGH GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 2000's

MODEL: CHRONOGRPAH

CRYSTAL/CERMIN: MINERAL GLASS

MOVEMENT/ENJIN: SWISS ETA QUARTZ MOVEMENT

DIAL COLOR: PORCELAIN WHITE

FUNCTION/FUNGSI: CHRONOGRPAH, DATE AT 4:00 WITH DOLPHIN TECHNOLOGY

HANDS/JARUM: LUMINOUS SILVER TONE

MARKERS/TANDA WAKTU: BLACK ARABIC

CASING : GOLD ELECTROPLATED/ SADUR EMAS

LUGS: 20mm

MEASUREMENT/UKURAN: 41mm DIAMETER INCLUDING CROWN and 45mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: EST. SWITZERLAND 1895~~DOLPHIN STANDARD~ROTARY LOGO~

CROWN: ORIGINAL GP/ KELULI SADURAN EMAS

STRAP/TALI: ORIGINAL ROTARY BRPEN LEATHER

SIZE STRAP/SAIZ TALI: 8.5" FULL LENGHT

SOLD TO MR HASRUL FROM LARUT PERAK


BRIEF HISTORY OF ROTARY WATCHES

It was in 1895 in the small Swiss town of La Chaux-de-fonds that Rotary Watches was founded by Moise Dreyfuss. His famed attention to detail coupled with a keen business acumen ensured that whilst every material was (and still is) carefully chosen and each component assembled with absolute precision the watches represented extremely good value. This commitment to "value for money" quality watchmaking resulted in a business that grew quickly and now over 100 years later Rotary watches Ltd is an international company with timepieces sold in over 35 countries worldwide. Despite this growth Rotary has remained, like Millers Jewellers, very much a family business. The present managing director, Robert Dreyfuss, who took over the helm in 1989, being the great grandson of the founder and is as committed as ever to the founding principles of "quality and value".

Dolphin standard

The commitment to the art of watchmaking and technical innovation has manifested itself recently in the new 'Dolphin Standard'. Water resistance has traditionally been a characteristic of chunky sports watches, however now the majority of the watches in the Rotary ladies and gents ranges (even models which feature stone set bezels, delicate bracelets or ultra-slim cases) have been upgraded to the new, exclusive "Dolphin Standard" meaning that you and your watch can swim and dive all day. Dolphin standard watches are suitable for swimming, shallow diving, yachting, all water sports, bathing and showering.

Limited editions

Since late 2004 Rotary has been releasing 'Limited Edition' watches. Each edition is released at 6 monthly intervals and limited to 500 pieces worldwide. Each Rotary watch is individually numbered and is accompanied by a complimentary self-winding, hand crafted, oak-wood presentation box and an individually signed certificate of authenticity.

AUTHENTIC LIKE NEW S COIFMAN GENTS MILITARY WATCH (SOLD)





BRAND/JENAMA: AUTHENTIC S. COIFMAN GENTS MILITARY WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 2008 (SERIAL NO 42500482)

MODEL: SC0069

CRYSTAL/CERMIN: ORIGINAL MINERAL CRYSTAL

MOVEMENT/ENJIN: S.COIFMAN 26 JEWELS AUTOMATIC MOVEMENT WITH OPEN GLASS BACK CASE

DIAL COLOR: MILITARY BLACK/HITAM MILITARI

FUNCTION/FUNGSI: MILITARY

HANDS/JARUM: BRIGHT LUMINOUS WHITE/ PUTIH LUMINASILUMINASI PUTIH

CASING : SOLID 316L STAINLESS STEEL / KELULI SEPENUHNYA

LUGS: 22mm

MEASUREMENT/UKURAN: 46mm DIAMETER INCLUDING CROWN and 53mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: SEAMASTER LOGO

CROWN: SS/ KELULI

STRAP/TALI: GENUINE S.COIFMAN DUOBLE LOCK DEPLOYMENT BUCKLE WITH ORIGINAL S.COIFMAN BLACK LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, EXCELLENT CONDITION 99% LOOK LIKE NEW

PRICE/HARGA: SOLD TO TUAN MOHAMMAD ASRI FROM BENTONG, PAHANG

AUTHENTIC VINTAGE OMEGA DYNAMIC GENTS WRISTWATCH (SOLD)





BRAND/JENAMA: AUTHENTIC OMEGA DYNAMIC GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: SEMASTER

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: OMEGA 17 JEWELS MANUAL MOVEMENT (CANNOT TELL THE SERIAL NO. AND CAL. - OPEN THRU CRYSTAL & NEED SPECIAL TOOL

DIAL COLOR: GREY/KELABU

FUNCTION/FUNGSI: DRESSWATCH

HANDS/JARUM: SILVER/ KEPERAKAN

MARKERS/TANDA WAKTU: SILVER TONE STICK/RANTING KEPERAKAN

CASING : STAINLESS STEEL/ KELULI SEPENUHNYA

LUGS: 23mm

MEASUREMENT/UKURAN: 42mm DIAMETER INCLUDING CROWN and 40mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: SEAMASTER LOGO

CROWN: SS/ KELULI

STRAP/TALI: GENUINE OMEGA BRACELET/RANTAI TANGAN KELULI OMEGA ORI

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED. EXCELLENT CONDITION 90% LOOK LIKE NEW

PRICE/HARGA: SOLD TO TUAN GURU RASMIZAN FROM KEDAH

Saturday, November 14, 2009

AUTHENTIC VINTAGE OMEGA SEAMASTER GOLD GENTS WRISTWATCH (SOLD)













BRAND/JENAMA: AUTHENTIC OMEGA SEAMASTER SQUARE GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1979 (SERIAL NO 42500482)

MODEL: SEMASTER

CRYSTAL/CERMIN: ORIGINAL OMEGA ACRYLIC (OMEGA LOGO AT THE CENTRE OF THE CRYSTAL)

MOVEMENT/ENJIN: OMEGA 17 JEWELS AUTOMATIC MOVEMENT CAL.1020

DIAL COLOR: GOLD/KEEMASAN

FUNCTION/FUNGSI: DRESSWATCH

HANDS/JARUM: GOLD/ KEEMASAN

MARKERS/TANDA WAKTU: GOLD STICK/RANTING EMAS

CASING : GOLD PLATED STAINLESS STEEL WITH 20 MICRON / SADUR EMAS

LUGS: 23mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 40mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: SEAMASTER LOGO

CROWN: SS/ KELULI

STRAP/TALI: GENUINE OMEGA GP BRACELET/RANTAI TANGAN SADUR EMAS OMEGA ORI

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED. EXCELLENT CONDITION 90% LOOK LIKE NEW

PRICE/HARGA: RM1,350 (SOLD TO MR CT CHIN AT BELOW COST ) THANK YOU FOR YOUR SUPPORT MR CHIN...

History of Omega Watch Co

The History of a Successful Company Omega was founded by Louis Brandt at La Chaux – de – Fonds, Switzerland in 1848 as a assembly workshop. In 1879, after his death, his two sons Louis Paul and César started the in-house manufacturing so they started having total production control. One year later, Omega moved into a small factory that became a huge one when 12 months later they bought the entire building. In 1903, they both died leaving the company in 24 years old, Paul Emile Brandt’s hands. Because of the crisis that the Second World War left, he had to work really hard in order to face the economic difficulties. He merged Omega with Tissot calling the new company SSIH. The SSIH group continued to grow and multiply under his leadership and, by the seventies, it had become Switzerland’s number one producer of finished watches and number three in the world.

In 1985, the holding company was taken over by a group of private investors under Nicolas Hayek leadership. It was immediately renamed SMH (Société suisse de Microélectronique et d'Horlogerie). SMH had a rapid growth and success becoming today's top watch producer in the world. Named Swatch Group in 1998, it now includes Blancpain and Breguet.

AUTHENTIC VINTAGE AND VERY RARE ULYSSES NARDIN MILITARY GENTS WRISTWATCH (SOLD)








IRHOMDEYS VINTAGE COLLECTION PROUDLY PRESENTS - AUTHENTIC VINTAGE ULYSSE NARDIN MILITARY GENTS WRISTWATCH


BRAND/JENAMA: ULYSSE NARDIN

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1940's

MODEL: TRANSITIONAL - S/N: 802418

CRYSTAL/CERMIN: ACCRYLIC CLEAN/BERSIH

MOVEMENT/ENJIN: ULYSSE NARDIN 15 JEWELS MANUAL WINDING MOVEMENT

DIAL COLOR: BLACK PORCELAIN/PORSELIN

FUNCTION/FUNGSI: MILITARY

HANDS/JARUM: NON LUMINOUS WHITE METAL/ METAL WARNA PUTIH

MARKERS/TANDA WAKTU: BRIGHT LUMINOUS MILITARY ARABIC/ARABIC MILITARY LUMINASI - TERANG

CASING : STAINLESS STEEL/KELULI SEPENUHNYA

LUGS: 22mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 39mm LUG TO LUG WITH CLAW LUGS

DITANDA/ENGARVED BACK CASING: -

CROWN: SS/ KELULI

STRAP/TALI: BLACK TEXTILE MILITARY BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL VERY RARE AND HARD TO FIND

PRICE/HARGA: PERSONAL COLLECTION UNLESS SOMEONE OFFER ME A REASONABLE PRICE TO OWN IT (SOLD TO MR ALEXANDER STOCK FROM AUSTRIA) RM3,300.00



Ulysse Nardin, born in 1823 in Le Locle, Switzerland, was an acomplished watchmaker having first been trained under his father, Leonard-Frederic Nardin and later perfected his skills with two master watchmakers, Frederic William Dubois and Louis JeanRichard-dit-Bressel.

Ulysse Nardin, the company, was founded in 1846 and remained under Ulysse's control until his passing in 1876, when his 21-year old son, Paul-David Nardin took over.

Since the founding of the company, Ulysse Nardin was known for their high-quality and high-accuracy craftsmanship, so much so that they became known worldwide for their Marine Chronometers, the most accurate mechanical clocks ever made, achieving a precision of around a tenth of a second per day.

In exhibitions held at various locations, such as Paris, London, Tokio or Buenos Aires, Ulysse Nardin received a total of:
14 Grands Prix (First Prizes)
the "Prize Medal" (1862 - London International Exhibition)
the "Progress Medal"
10 Gold Medals
2 Prix d'Honneur
2 Silver Medals

Until 1967, one second was defined by the rotation of the earth, and because of this, competitive chronometer watches were calibrated and certified in an astronomical observatory. The Observatoire Cantonal de Neuchâtel was the main Swiss observatory where such certifications were done, and in 1975, when the accuracy of mechanical timepieces became irrelevant with the advent of quartz watches, it released a publication regarding the performance of chronometers from 1846 to 1975: of the 4504 certificates awarded in this period, 4324 went to Ulysse Nardin.

In 1983 Ulysse Nardin was purchased by a group headed by Rolf W. Schnyder, its current president. Mr. Schnyder brought in Dr. Ludwig Oechslin, a scientist, inventor, historian and watch-maker extraordinaire with whom they set out to design and develop complicated timepieces that had never before existed. The first example of this was the Astrolabium, introduced in 1985, part of the Trilogy of Time along with the Planetarium Copernicus (1988) and the Tellurium Johannes Kepler (1992).

The Ulysse Nardin Astrolabium, entered into the Guinness Book of Records in 1989 as the most complicated wristwatch ever made with 21 complications, indicates the position of the sun, the moon and the stars in the sky at any given hour as seen from Earth, as well as sunrise and sunset, dawn and dusk, moonphases, moonrise and moonset, eclipses of sun and moon, the month and the day of the week.

Ever since it's birth, Ulysse Nardin has been at the forefront of outstanding developments in horological technique and from the hand of Ludwig Oechslin, Ulysse Nardin has created the most complicated watch in history, the Astrolabium, as well as a whole array of models which cover the extent of horological experience, such as minute repeaters with automatons, tourbillons, as well as the first perpetual calendar in history with bi-directional adjustment of all calendar displays.This collection also features the Freak, a dual escapement beauty with no hands.

TO SEE THE LATEST COLLECTION OF THIS WATCH PLEASE SURF WEBSITE ULYSSES NARDIN

Tuesday, November 10, 2009

AUTHENTIC VINTAGE OMEGA DEVILLE TV SCREEN GENTS WRISTWATCH (SOLD)










BRAND/JENAMA: AUTHENTIC OMEGA DEVILLE SQUARE GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: BELIEVE SOMEWHERE AROUND 1960's (CASING SERIAL NO 5110379 BUT COULD NOT READ THE MOVEMENT SERIAL NUMBER BECAUSE OF HEAVY OXIDATION AT THE PLATE WHERE SERIAL NUMBER WAS STAMPED)

MODEL: DEVILLE

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: OMEGA 15 JEWELS MANUAL MOVEMENT

DIAL COLOR: BLUE SAPPHIRE/BIRU NILAM

FUNCTION/FUNGSI: DRESSWATCH

HANDS/JARUM: WHITE/ PUTIH

MARKERS/TANDA WAKTU: WHITE STICK/PUTIH RANTING

CASING : STAINLESS STEEL WITH 20 MICRON LUNETTE PLAQUE/ KELULI

LUGS: 19mm

MEASUREMENT/UKURAN: 34mm DIAMETER INCLUDING CROWN and 32mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: SOME OXIDATIONAT 11:00 OF THE CASE BACK

CROWN: SS/ KELULI

STRAP/TALI: NEW BROWN LEATHER WITH OMEGA BUCKLE/KULIT COKLAT DENGAN OMEGA BUCKLE

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED

PRICE/HARGA: SOLD TO DANIEL LUNG FROM SINGAPORE

History of Omega Watch Co

The History of a Successful Company Omega was founded by Louis Brandt at La Chaux – de – Fonds, Switzerland in 1848 as a assembly workshop. In 1879, after his death, his two sons Louis Paul and César started the in-house manufacturing so they started having total production control. One year later, Omega moved into a small factory that became a huge one when 12 months later they bought the entire building. In 1903, they both died leaving the company in 24 years old, Paul Emile Brandt’s hands. Because of the crisis that the Second World War left, he had to work really hard in order to face the economic difficulties. He merged Omega with Tissot calling the new company SSIH. The SSIH group continued to grow and multiply under his leadership and, by the seventies, it had become Switzerland’s number one producer of finished watches and number three in the world.

In 1985, the holding company was taken over by a group of private investors under Nicolas Hayek leadership. It was immediately renamed SMH (Société suisse de Microélectronique et d'Horlogerie). SMH had a rapid growth and success becoming today's top watch producer in the world. Named Swatch Group in 1998, it now includes Blancpain and Breguet.