Wednesday, December 30, 2009

VERY RARE VINTAGE AUTHENTIC LOGINES 10K GOLD FILLED SPIDER WEB DIAMOND DIAL GENTS WRISTWATCH (SOLD)

BRAND/JENAMA: AUTHENTIC VINTAGE LONGINES 10K GOLD FILLED SPIDER WEB DIAMONDS DIAL GENTS WRISTWATCH

MADE IN/BUATAN: LONGINES-WITTNAUER SWISS

CIRCA/TAHUN: 1970's

MODEL: LUXURY DIAMONDS WATCH

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: LONGINES 17 JEWELS MANUAL WINDING MOVEMENT

DIAL COLOR: BLACK SPIDER WEB / HITAM SARANG LELABAH ( SPIDER AND FLY BETWEEN 10:00 AND 11:00 SEE PHOTO)

FUNCTION/FUNGSI: DRESS WATCH SUITABLE FOR GENTS AND LADIES

HANDS/JARUM: WHITE/PUTIH

MARKERS/TANDA WAKTU: REAL DIAMONDS 0.10 Carat AT 3:00, 6:00 , 9:00 AND 12:00 (TOTAL 0.40 Carats)/ BERLIAN ASLI

CASING : 10K WHITE GOLD FILLED / EMAS PUTIH TAMPALAN 10k

HIDDEN LUGS: 19mm

MEASUREMENT/UKURAN: 35mm DIAMETER INCLUDING CROWN and 34mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: 10K GOLD FILLED

CROWN: 10K GOLD FILLED/ EMAS PUTIH 10K TAMPALAN

STRAP/TALI: NEW GENUINE BLACK LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY VERY RARE AND VERY HARD TO FIND

PRICE/HARGA : SOLD TO SAIFUL KELANG


BRIEF HISTORY OF LONGINES AND WITTNAUER WATCHES Longines Watch Company was started in 1832 by Auguste Agassiz. Agassiz opened a workshop in St Imier, Switzerland. He operated what today would be called a "Home Business". Workers would work on watches out of thier own homes, whigh Agassiz would later sell.
Sometime between the years of 1854 and 1866 Agassiz handed down over the operation of the watchmaking business to his nephew Ernest Francillon. Realizing the lack of consistant quality coming from the manufacture of watches in so many locations, Francillon soon built a factory in Les Longines near St. Imier and consolidated all of the areas watchmaking under one roof. The Longines name was born.
The company began producing chronographs in 1879. They later produced aviator watches and cockpit instruments.
The company registered its "Winged Hourglass" trademark in May of 1890.
In 1912 the company produced the first automatic timekeeping device. From that day Longines has long been associated with time-keeping at major sporting events.
In the 1950's Longines purchased the Wittnauer watch company and marketed a number of very similar lines of watches in the US under both brand names.
In my opinion, Longines Wittnauer is one of the finest watches a collector can find. The classic designs are fantastic. The accuracy and reliability is amazing, and the parts are readily available. One of my favorites.

Tuesday, December 29, 2009

VINTAGE AUTHHENTIC WYLER MILITARY GENTS WRISTWATCH






BRAND/JENAMA: AUTHENTIC VINTAGE WYLER INCAFLEX MILITARY GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1970's

MODEL: MILITARY

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: WYLER 17 JEWELS INCAFLEX MANUAL MOVEMENT (CANNOT SHOW THE MOVEMENT - OPEN THROUGH CRYSTAL)

DIAL COLOR: SILVER TONE/ KEPERAKAN

FUNCTION/FUNGSI: INCAFLEX SHOCK RESISTANT BALANCE WHEEL

HANDS/JARUM: LUMINOUS SILVER TONE

MARKERS/TANDA WAKTU: ORANGE BATON/ BATON OREN

CASING : STAINLESS STEEL/ KELULI SEPENUHNYA

HIDDEN LUGS: 16mm

MEASUREMENT/UKURAN: 34mm DIAMETER INCLUDING CROWN and 36mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: WYLER LIFEGUARD~STAINLESS STEEL CASE~S/N 1174-1122

CROWN: SS/ KELULI

STRAP/TALI: GENUINE BLACK LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

NOW OFFER AT COST FOR RM400.00


BRIEF HISTORY OF WYLER WATCHES

Paul Wyler was born on 15th June 1896 and established the Wyler Watch company in Basel on 28th March 1924 in Basel. Among Wyler’s biggest customers was Innocente Binda, an Italian entrepreneur whose family business has grown into one of today’s big watchmaking groups, the Binda Group. Based in Milan, Italy, the Binda Group is the parent company of Wyler Genève.

Throughout its history, the Wyler watch company has upheld a commitment to producing innovative, yet reliable and sturdy timepieces in continuation of its founder’s original mission.

Incaflex
The unbreakable Incaflex balance wheel was one of Paul Wyler’s most significant innovations and was incorporated in the 2007 Wyler Genève chronograph as a link with the brand’s heritage.

The design is as simple as it is brilliant: the balance wheel, made out of a single piece of metal, had two flexible symmetrical half-spiral arms that joined at the wheel’s axis and acted as shock absorbers.

Wyler’s dedication to improving the quality and accuracy of his timepieces earned him nine patents for balances with flexible arms, two and three-piece watch cases and other innovations.

Performing to extremes
Italy’s 1934 World Cup football team were among the first to discover the benefits of Wyler Incaflex timepieces, as the watches added a sporty finishing touch to the official attire for their campaign. It was a proud moment for Paul Wyler to see his watches worn by the team that raised the first-ever World Cup trophy won by their country.

In order to clearly demonstrate the benefits of Wyler’s revolution for such a small but crucial component in a watch, a simple demonstration was organised in 1956. In an early form of publicity stunt, two Wyler Incaflex timepieces were dropped 300 metres (almost 1000 feet) from the top of the Eiffel Tower. The notary public chronicling this audacious event confirmed that both timepieces were in excellent working order even after their harsh landing. This was a clear indication that the Wyler Incaflex balance wheel represented a major breakthrough in the watch industry.

In 1962, a large crowd witnessed a similar test, when the USA’s state of Washington’s Seattle Tower served as the stage from which six Wyler Incaflex timepieces were dropped 318 feet to the ground below. Once more, a notary public confirmed that the function of the watches was unaffected by their fall.

Legend has it that in addition to such public stunts, Wyler sales agents would not hesitate to drop their watches in front of customers as proof of their excellent shock-resistant characteristics.

More recently, Wyler Genève’s distributor in Taiwan, the Swiss Prestige Group, decided to show off the resistance of the new chronograph model in the true Wyler spirit by driving over one in a car and then dropping it from a height of several metres. The watch withstood both extreme tests and continued to function as normal

VINTAGE AUTHENTIC BUCHERER OFFICIALLY CERTIFIED CHRONOMETER GENTS WRISTWATCH (SOLD)






BRAND/JENAMA: AUTHENTIC VINTAGE BUCHERER OFFICIALY CERTIFIED CHRONOMETER GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1970's

MODEL: COSC CHRONOMTETER

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: BUCHERER 25 JEWELS CHRONOMETER AUTOMATIC MOVEMENT

DIAL COLOR: SILVER TONE/ KEPERAKAN

FUNCTION/FUNGSI: DAY AY 6:00 AND DATE AT 12:00

HANDS/JARUM: LUMINOUS SILVER TONE

MARKERS/TANDA WAKTU: LUMINOUS SILVER BATON/ BATON KEPERAKAN LUMINASI

CASING : STAINLESS STEEL/ KELULI

HIDDEN LUGS: 19mm

MEASUREMENT/UKURAN: 38mm DIAMETER INCLUDING CROWN and 41mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: BUCHERER LOGO, ANTI MAGNETIC~WATER RESISTANT

CROWN: SS/ KELULI

STRAP/TALI: GENUINE BLACK LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

PRICE/HARGA KOS: SOLD TO TUAN MOD AIMAN FROM PASIR MAS, KELANTAN

LISTING: RM700.00 SOLD: RM600.00 TRADE IN VULCAIN RM250.00


BRIEF HISTORY OF BUCHERER WATCHES

In 1888, Carl-Friedrich Bucherer laid the foundation stone for a business group dealing in jewellery and timepieces. Today the name BUCHERER is known not only as a jeweller of repute, but also as the designer and maker of its own fine watches.

Bucherer only sold two types of watches, one was Rolex and the other was their own in house watch that obviously has similar qualities as the old Rolexes.

In the 1920s and 30s, Rolex has numerous secondary brands, similar to what the Tudor brand is today. You may find these wrist and pocket watches with an unsigned dial, but some of the unsigned movement was supplied by Bucherer. For those of you unfamiliar with the name Unicorn, Marconi Rolco, please see book by Cooksey Shugart's Complete Price Guide to Watches. At the back of the Rolex section is a partial list of brands that Rolex once distributed, as Rolex either set up or bought subsidiary companies with names like Marconi, Rolco, Genex, Unicorn, Rolwalco etc

The quality of the BUCHERER Brand results from a holistic philosophy which dictates that every watch model must fulfil clearly defined functional and emotional needs. Engineering technology and aesthetic appeal must be perfectly balanced so that there is a harmony between form and function. This balance and harmony are what makes a BUCHERER watch a product of enduring value. Every model appeals through its unique appearance and persuades with its reliability and longevity.

This watch has very minor flaws but over all it is stunning on the wrist! The dial is clean and original and we are not going to mess with it.

A class of it's own, an equal quality as Rolex Watches

Monday, December 28, 2009

AUTHENTIC VINTAGE CERTINA ARGONAUT 220 GENTS WRISTWATCH (SOLD)








BRAND/JENAMA: AUTHENTIC VINTAGE SWISS CERTINA ARGONAUT GENTS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1970's
MODEL: 220
CRYSTAL/CERMIN: ACRYLIC
MOVEMENT/ENJIN: CERTINA 17 JEWELS MANUAL WINDINGC MOVEMENT
DIAL COLOR: DUAL TONE MAROON & DARK BROWN
FUNCTION/FUNGSI: DRESS
HANDS/JARUM: DARK BROWN
MARKERS/TANDA WAKTU: WHITE BATON/ BATON PUTIH
CASING : STAINLESS STEEL/ KELULI
HIDDEN LUGS: 14mm
MEASUREMENT/UKURAN: 37mm DIAMETER INCLUDING CROWN and 38mm LUG TO LUG
DITANDA/ENGARVED BACK CASING: -
CROWN: SS/ KELULI
STRAP/TALI: GENUINE BLACK LEATHER BAND
SIZE STRAP/SAIZ TALI: 8.5"
EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND
PRICE/HARGA KOS: SOLD

BRIEF HISTORY OF CERTINA WATCHES
Certina Kuth Frères SA was founded in 1888 when Adolf and Alfred Kurth opened in Grenchen their first movement and supplies factory for the watchmaking industry. At the start Certina's staff consisted of three employees working in a workshop that was connected to the family home. Certina did not begin producing complete watches and timepieces for a few years which they then did alongside their work producing movements for other companies. By 1938 the company had expanded and 250 employees celebrated the 50th anniversary of the company. At that time Certina were already known as pioneers.
Certina continued to expand and by 1955 the company had 500 employees working between the factory and offices, producing 1'000 timepieces every day. Certina worked up a new business plan that expanded its operations and was at the time considered the most modern and best equipped watchmakers in the world.
By 1972 Certina employed 900 people and produced 600,000 watches every year. The company was ranked first in most major jewellery watch fairs, and they obtained both the "International Diamonds Awards" and the "Golden Rose" award. By this time Certina was producing 375,000 watch components per day and used 53,000 rubies.
By 1971, the owning family had wisely decided to join General Watch Co, the newly created sub-holding of ASUAG, in order to concentrate their efforts with others. The onslought of the Japanese Watch Industry (under the rules of their strategic management: with their own reliable and much cheaper automatic, and then Quartz watches, stopped Certina's expansion to a relative standstill. The restructuration involved the abandon of their own manufacture of Certina movement styles calibres , and by the end of the 1970s, Certina operations were moved to Biel/Biene and the entity Edox & Technos. Under the new management, Certina managed to hold onto some of their strongholds, especially in the Scandinavian countries. Upon the merger of SSIH and ASUAG companies, Certina became a member of a new managerial entity, together with Mido and Tissot, which has now established itself in Le Locle, (the newly elected Unesco World Heritage Site in Switzerland
  • The first wrist-watches : were already produced by the company in 1938 : predominately ladies watches (because men still preferred pocket watches). For "exceptional performance" the founders received the Milan Fair's gold medal award.
  • Digital Watch: 1936 Certina was the first company to produce the digital watch. It was driven by a spring movement. Rotating disks bearing inscribed numbers were used to display the time, instead of hands.
  • DS (Double Security) Line: In 1959 Hans and Edwin Kurth had set themselves the objective of creating a brand new niche in the marketplace, based on quality through engineering and technical designs. Thus Certina created the concept of suspending the watch movement inside a highly reinforced case, which they named DS for "Double Security". The Certina DS were the first watches to raise the water resistancy and shock protection down to 6 m (previous watches were set at 2.2 meters). The Certina DS watch was taken up the Himalayas by a team who climbed the Dhaulagiri and the watch withstood all changes in pressure and altitude.
  • Biostar: In 1971 Certina introduced the Biostar, the world's first watch that displayed human biorhythms.
  • "Scratchproof" : Certina went on to produce many world firsts including the "unscratchable" DS-DiaMaster in tungsten carbide and scooped many awards
Recent collection of Certina include Titanium, 316L high grade stainless steel, sapphire glass, its own DS feature (such as the current "DS Podium", "DS First" or "DS Action") and ETA Swiss made movements are standard features. It currently offers collections, classified under the names "Automatic", "SPORT Classic", "SPORT Elegant" and "SPORT Xtreme", including some models claimed to perform up to 100 m underwater.
The 2000s saw many new partnerships with motoring companies including Colin McRae, Sete Gibernau, and finally the Sauber Petronas Formula One team, which is nowadays known as BMW Sauber Formula One team, of which Certina is currently engaged in a sponsorship

VINTAGE AUTHENTIC SWISS DULUX GENTS WRISTWATCH (SOLD)




BRAND/JENAMA: AUTHENTIC VINTAGE SWISS DULUX STAINLESS STEEL GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1970's

MODEL: DRESS

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: SWISS ETA 17 JEWELS AUTOMATIC MOVEMENT CAL 2783 (FOTO WILL LOADED LATER)

DIAL COLOR: TWO TONE GREY & DARK BROWN DYNAMIC STYLE DIAL/DUA TONE

FUNCTION/FUNGSI: DATE AT 3:00

HANDS/JARUM: DARK BROWN

MARKERS/TANDA WAKTU: CROSS STICK/ RANTING BERSILANG

CASING : STAINLESS STEEL/ KELULI

HINGING LUGS: 18mm

MEASUREMENT/UKURAN: 42mm DIAMETER INCLUDING CROWN and 36mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: -

CROWN: SS/ KELULI

STRAP/TALI: GENUINE BLACK LEATHER BAND

SIZE STRAP/SAIZ TALI: 8.5"

EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND

PRICE/HARGA: SOLD TO S.AZLI FROM KELANTAN

AUTHENTIC VINTAGE TISSOT SIDERAL GENTS WRISTWATCH (SOLD)





BRAND/JENAMA: AUTHENTIC VINTAGE TISSOT SIDERAL STAINLESS STEEL GENTS WRISTWATCH
MADE IN/BUATAN: SWISS
CIRCA/TAHUN: 1970's
MODEL: DRESS
CRYSTAL/CERMIN: ACRYLIC
MOVEMENT/ENJIN: TISSOT 21 JEWELS AUTOMATIC MOVEMENT CAL 1481
DIAL COLOR: TWO TONE DYNAMIC STYLE DIAL/DUA TONE
FUNCTION/FUNGSI: DATE AT 3:00
HANDS/JARUM: SILVER TONE LUMINOUS/ LUMINASI KEPERAKAN
MARKERS/TANDA WAKTU: SS STICK/KELULI RANTING
CASING : STAINLESS STEEL/ KELULI
HINGING LUGS: 18mm
MEASUREMENT/UKURAN: 42mm DIAMETER INCLUDING CROWN and 41mm LUG TO LUG
DITANDA/ENGARVED BACK CASING: -
CROWN: SS/ KELULI
STRAP/TALI: GENUINE BLACK LEATHER BAND
SIZE STRAP/SAIZ TALI: 8.5"
EXCELLENT CONDITION, WORKING, KEEPING TIME, DISCONTINUED MODEL & VERY RARE AND VERY HARD TO FIND. SERVICED 15.12.2009
PRICE/HARGA: SOLD TO TUAN SALIHI HASSAN FROM P.PINANG
History of Tissot Watch Co
Tissot, a Swiss watch company, was established in the year 1853. Charles-Félicien Tissot with his son Charles-Emile set the foundation of this prominent business in the city of Le Locle. Buoyed by an extremely pioneering spirit and a forceful drive for mechanical craft, these two initiators brought in to the watchmaker's trade a sturdy and skilled company.
All the way through the existence of the Tissot Company, the firm has forever fascinated the thoughts of people across the globe. Right from the very inception, the company possessed technicians and engineers, contributing thoroughly in the growth and development of new innovative watch models. Led by a strong technical team, it incidentally went on to become the first producer of the antimagnetic watch. It also holds the glorious record of being the first to produce plastic watch, the "Rock Watch", the "Wood Watch" and "T-touch".
Along with the production of some exemplified "first of its kind watches", the Tissot Company also has its presence felt in the history of sports. It got its share of fame by participating vehemently in some major sports events: linked with Davis Cup in 1957 as the timekeeper and also took part at the downhill skiing in Switzerland in the 1938. At present, Tissot Company is the authorized timekeeper for various sporting galas: road biking, circuit racing, cycling, ice hockey and fencing. All these sporting affairs call for supreme dependability and correctness; they signify the meticulousness, significance and excellence of the Tissot Company. The company has rejoiced 150th anniversary of its esteemed institution in the year 2003. The Tissot brand, without any doubt, is not only one of world's most admired ones but also one of the most sought after brands in Switzerland itself.
From the year 1985, the Tissot Company has been attached with the Swatch Group. From the same period onwards, it has been characterized by a networked system of merchants in 140 countries all around the world. Since all Tissot watches are fashioned in Switzerland itself, which facilitates the company to make use of the "Swiss Made" brand. The Company tenders a broad array of products that will catch the attention of both admirers of a pleasant design and enthusiasts of watchmaker's technology.
In the recent years, the company has transformed itself into a more popular brand than ever. It could well be attributed to its "T-Touch," expertise. In this unique range of watches, a number of new watches encompass "touch-sensitive navy faces" and comprise compasses, barometers, altimeters and thermometers. Same range of watches has further provided it a boost by featuring in some movies: as in The Cradle of Life and Mr. & Mrs. Smith.
Tissot Watch Company has been involved with high profile sports events since 1974 when they sponsored a racing car in the 24 Hours of Le Mans, France. Since then Tissot has been involved in several sporting activities such as Formula One motor racing, cycling, ice hockey, cricket and fencing.

Tissot take their sports sponsorship programs into the new millennium continuing to be official timekeepers and partners to such great cycling classic Tour de Suisse as well as their commitment as the Official Timekeepers of the road, track, cyclo-cross and mountain bike cycling World Championships until 2003. Tissot returned in 2000 to being the Official Timekeeper and become the title sponsor to the Mountain Bike World Cup. Other World Championship sponsorship continues with ice hockey. New for 2001 Tissot is an Official Timekeeper for the FIM Motorcycling World Championships and is continuing to develop their testimonial programs with such sports stars as footballer Michael Owen.

AUTHENTIC VINTAGE OMEGA DEVILLE DYNAMIC GENTS WRISTWATCH

FOUR DYNAMIC STYLE DIAL - TISSOT SIDERAL, OMEGA DYNAMIC, OMEGA DE VILLE DYNAMIC AND DULUX




OMEGA DE VILLE DYNAMIC LIKE NEW - 21 JEWELS AUTOMATIC VERY RARE - SOLD TO TN. HJ. MAT FROM KUALA LUMPUR

VINTAGE AUTHENTIC OMEGA GENEVE DYNAMIC TWO TONE GENTS WRISTWATCH





OMEGA GENEVE DYNAMIC 23 JEWELS MANUAL WINDING
SOLD TO TN. HJ. MAT FROM
KL

Sunday, December 27, 2009

BELOW COST - AUTHENTIC VINTAGE ACCURIST GENTS DRESSWATCH (SOLD)







BRAND/JENAMA: AUTHENTIC VINTAGE SWISS ACCURIST GENTS DRESS WATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1980's

MODEL: DRESS WATCH

CRYSTAL/CERMIN: MINERAL CRYSTAL

MOVEMENT/ENJIN: RONDA 7 JEWELS QUARTZ MOVEMENT CAL 6L32

DIAL COLOR: TWO TONES GOLD & DARK BROWNBLACK

FUNCTION/FUNGSI: -

HANDS/JARUM: GOLD TONE/ KEEMASAN

MARKERS/TANDA WAKTU: GOLD TONE STICK/KEEMASAN RANTING

BEZEL: -

CASING : GOLD PLATED TOP & STAINLESS STEEL BACK / SADUR EMAS ATAS DAN BELAKANG KELULI

LUGS: 18mm

MEASUREMENT/UKURAN: 26mm DIAMETER INCLUDING CROWN and 33mm LUG TO LUG

DITANDA/ENGARVED BACK CASING: ACCURIST LOGO- MODEL NO. MB358~S/N SR821SW TN

CROWN: UNSIGNED GP/ SADUR EMAS

STRAP/TALI: GP STAINLESS STEEL WIREMESH BRACELET

SIZE STRAP/SAIZ TALI: 8.5"

WORKING CONDITION, KEEPING TIME, DISCONTINUED MODEL & HARD TO FIND.

NOTICE: VINTAGE WATCHES AGED 20YRS IS NO LONGER GUANRANTEED IT'S WATERPROOF AND WATER RESISTANT SO AVOID FROM DIRECT CONTACT WITH WATER

PRICE/HARGA: RM200 SOLD TO MR SHAW FROM HONGKONG


BRIEF HISTORY OF ACCURIST WATCHES

From their beginnings in 1946 Asher and Rebecca Loftus built the Accurist watch brand to be a worldwide brand reputed for their lasting value. In the beginning Accurist watches were made entirely from Swiss components; a positive sales point that guaranteed quality, and which coupled with competitive pricing helped establish their reputation for value.

Accurist s biggest contribution to watch making was by introducing fashion into watches. The Accurist brand endeavored to change the old way of thinking- that buying a watch is a one off purchase. Rather they created brightly colored watches that were trendy and matched the hip age of mini skirts and swinging sixties. Famous icons such as Princess Anne, The Beatles and Twiggy were amongst the millions worldwide who wore the fashion timepieces.

Technology advances have been an important element of Accurist watches. They were the first watch company to actively promote the 21 JEWEL lever-movement and Accurist 21 JEWELS became the company slogan setting a standard in watches that was later to be followed by many others. Again as testimony to their quality, Accurist s digital quartz watch was chosen as the official watch for the pilots of the Concorde aircraft.

When the world counted down the seconds to the start of the new millennium, they were counting down with an Accurist clock, the official millennium countdown clock located at the Greenwich Meridian Line. This is testimony to the reputation that Acccurist watches have achieved in their 57-year history.

Accurist s marketing strategy has been to remain in the public eye and their UK and USA advertising campaigns have been award-winning productions. In addition, Accurist has been the official sponsor of British Telecom's Speaking Clock receiving almost three billion calls.

The Accurist watch ranges released over the years have been diverse. In 1999 they launched Accurist's youth orientated accu.2 range. This was backed by a high impact advertising campaign and was an instant success. The watches are decorated with Swarovski crystals set in bracelet settings.